The Kinloch Club vs The Hills:Which is more popular?
In September 2026, The Hills had more branded searches than The Kinloch Club among golf courses in New Zealand. The Hills had about 5,560 branded searches, while The Kinloch Club had 1,890. The Hills made up 10.1% of all golf course searches we track, and The Kinloch Club accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about golf courses, The Kinloch Club appeared in two of the three answers and The Hills in one. The Kinloch Club was mentioned before The Hills in every answer that named either.
Who do people search for more?
The Hills, about 3 searches for every 1 for The Kinloch Club
Who does AI mention more?
The Kinloch Club, mentioned in 2 of 3 answers, The Hills in 1
Who does AI recommend more?
The Kinloch Club, named ahead of The Hills in 2 of 2 answers
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Top golf courses in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Kinloch Club was mentioned in two out of three: in two of the three ChatGPT answers. The Hills was mentioned in one out of three: in one of the three ChatGPT answers. The Kinloch Club was listed before The Hills in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Te Arai Links3 of 3Named in 3 of 3 ChatGPT answers
Cape Kidnappers3 of 3Named in 3 of 3 ChatGPT answers- Kauri Cliffs3 of 3Named in 3 of 3 ChatGPT answers
Jack's Point2 of 3Named in 2 of 3 ChatGPT answers
Titirangi Golf Club2 of 3Named in 2 of 3 ChatGPT answers- Tara Iti2 of 3Named in 2 of 3 ChatGPT answers
- The Kinloch Club2 of 3Named in 2 of 3 ChatGPT answers
- The Hills1 of 3Named in 1 of 3 ChatGPT answers
Gulf Harbour Country Club0 of 3Named in 0 of 3 ChatGPT answers
See every answer about golf courses
3 answers
Asked ChatGPT
“Which golf course should I go to in New Zealand?”
Asked ChatGPT
“What are the best golf courses in New Zealand?”
Asked ChatGPT
“What's the best golf course in New Zealand for a championship round?”
Searched Google, AI Overview
“golf courses nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“golf course near queenstown”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is The Kinloch Club or The Hills more popular in search?
This chart shows how often people search Google for The Kinloch Club and The Hills by name. Each line represents a brand's share of searches for all nine golf courses we track, month by month, from searches in New Zealand.
Share of searches by month for The Hills, The Kinloch Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack's Point | Te Arai Links | Cape Kidnappers | The Hills | Titirangi Golf Club | Kauri Cliffs | Tara Iti | The Kinloch Club | Gulf Harbour Country Club |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 20.7% | 18.9% | 11.4% | 9.5% | 7.5% | 7.2% | 3.8% | 1% |
| Nov 2025 | 21.7% | 19.2% | 18.7% | 10.6% | 10.6% | 6.9% | 8.1% | 3.5% | 0.81% |
| Dec 2025 | 21.3% | 18.4% | 23.4% | 8.1% | 8.3% | 8% | 7.7% | 3.5% | 1.2% |
| Jan 2026 | 20.1% | 17.4% | 23.4% | 9.3% | 9.6% | 7.8% | 7.3% | 3.9% | 1.4% |
| Feb 2026 | 22.7% | 19.4% | 18.9% | 9% | 8.9% | 6.9% | 8.2% | 4.2% | 1.9% |
| Mar 2026 | 22.4% | 16.4% | 19.3% | 10.8% | 10.9% | 7.1% | 8.4% | 3.6% | 1.3% |
| Apr 2026 | 21.6% | 28.3% | 15.2% | 8.4% | 7.4% | 5.6% | 8.1% | 3.9% | 1.3% |
| May 2026 | 22.7% | 16.9% | 16.4% | 11.1% | 11.6% | 7.4% | 7.2% | 4.6% | 2.2% |
| Jun 2026 | 24.9% | 15.4% | 15.1% | 12.4% | 10.7% | 6.8% | 9.9% | 4% | 0.96% |
| Jul 2026 | 23% | 17.4% | 16.4% | 11.4% | 9.7% | 7.6% | 9.1% | 4.5% | 1.1% |
| Aug 2026 | 32.8% | 16.1% | 13.7% | 10.5% | 8.8% | 5.6% | 8.3% | 3.5% | 0.75% |
| Sep 2026 | 34.1% | 15.7% | 15.1% | 10.1% | 7.2% | 6.8% | 6.6% | 3.4% | 0.97% |
How has the The Kinloch Club and The Hills comparison changed over the last 12 months?
3 findings
- The Hills was ahead of The Kinloch Club in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Kinloch Club’s share of searches among golf courses in New Zealand moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
- Across the 12 months ending September 2026, The Hills’ share of searches among golf courses in New Zealand moved from 11.4% to 10.1%, and its estimated monthly branded searches moved from 7.1K to 5.6K.
How did search popularity change for New Zealand golf courses in September 2026?
2 changes
The Hills’ share of searches among golf courses in New Zealand has lost ground for 3 months in a row, from 12.4% to 10.1% in September 2026.
Estimated monthly branded searches for The Kinloch Club in New Zealand fell 18.5% over 12 measured months, from 2.3K to 1.9K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using The Kinloch Club’s and The Hills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Kinloch Club
2 branded search terms
- kinloch club
- kinloch golf
The Hills
4 branded search terms
- the hills
- the hills golf
- the hills queenstown
- thehills
Other head-to-heads among golf courses
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