Brandwave

The Hills vs Titirangi Golf Club:Which is more popular?

In September 2026, The Hills had more branded searches than Titirangi Golf Club among golf courses in New Zealand. The Hills had about 5,560 branded searches, while Titirangi Golf Club had 3,920. The Hills made up 10.1% of all golf course searches we track, and Titirangi Golf Club accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about golf courses, Titirangi Golf Club appeared in two of the three answers and The Hills in one. Titirangi Golf Club was mentioned before The Hills in every answer that named either.

Among golf courses in New Zealand in September 2026

Who do people search for more?

The Hills, about 42% more searches than Titirangi Golf Club

The Hills 5.6K searchesTitirangi Golf Club 3.9K searches

Who does AI mention more?

Titirangi Golf Club, mentioned in 2 of 3 answers, The Hills in 1

Titirangi Golf Club in 2 of 3The Hills in 1 of 3

Who does AI recommend more?

Titirangi Golf Club, named ahead of The Hills in 2 of 2 answers

Titirangi Golf Club first in 2The Hills never first

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Top golf courses in ChatGPT and Google AI Overviews

In three ChatGPT questions, Titirangi Golf Club was mentioned in two out of three: in two of the three ChatGPT answers. The Hills was mentioned in one out of three: in one of the three ChatGPT answers. Titirangi Golf Club was listed before The Hills in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cape Kidnappers1st
  2. Te Arai Links2nd
  3. Kauri Cliffs3rd
  4. Jack's Point4th
  5. Tara Iti5th
  6. The Kinloch Club6th
  7. Titirangi Golf Club7th
  8. The Hills8th
  9. Gulf Harbour Country Club–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about golf courses

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Hills or Titirangi Golf Club more popular in search?

This chart shows how often people search Google for The Hills and Titirangi Golf Club by name. Each line represents a brand's share of searches for all nine golf courses we track, month by month, from searches in New Zealand.

The Hills and Titirangi Golf Club among golf courses in New Zealand, by month

Share of searches by month for The Hills, Titirangi Golf Club. The figures are in the table below the chart.

View monthly share of searches table
MonthJack's PointTe Arai LinksCape KidnappersThe HillsTitirangi Golf ClubKauri CliffsTara ItiThe Kinloch ClubGulf Harbour Country Club
Oct 202519.9%20.7%18.9%11.4%9.5%7.5%7.2%3.8%1%
Nov 202521.7%19.2%18.7%10.6%10.6%6.9%8.1%3.5%0.81%
Dec 202521.3%18.4%23.4%8.1%8.3%8%7.7%3.5%1.2%
Jan 202620.1%17.4%23.4%9.3%9.6%7.8%7.3%3.9%1.4%
Feb 202622.7%19.4%18.9%9%8.9%6.9%8.2%4.2%1.9%
Mar 202622.4%16.4%19.3%10.8%10.9%7.1%8.4%3.6%1.3%
Apr 202621.6%28.3%15.2%8.4%7.4%5.6%8.1%3.9%1.3%
May 202622.7%16.9%16.4%11.1%11.6%7.4%7.2%4.6%2.2%
Jun 202624.9%15.4%15.1%12.4%10.7%6.8%9.9%4%0.96%
Jul 202623%17.4%16.4%11.4%9.7%7.6%9.1%4.5%1.1%
Aug 202632.8%16.1%13.7%10.5%8.8%5.6%8.3%3.5%0.75%
Sep 202634.1%15.7%15.1%10.1%7.2%6.8%6.6%3.4%0.97%

How has the The Hills and Titirangi Golf Club comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Titirangi Golf Club took it in December 2025, The Hills took it in February 2026, Titirangi Golf Club took it in March 2026, The Hills took it in April 2026, Titirangi Golf Club took it in May 2026, The Hills took it in June 2026.
  • Across the 12 months ending September 2026, The Hills’ share of searches among golf courses in New Zealand moved from 11.4% to 10.1%, and its estimated monthly branded searches moved from 7.1K to 5.6K.
  • Across the 12 months ending September 2026, Titirangi Golf Club’s share of searches among golf courses in New Zealand moved from 9.5% to 7.2%, and its estimated monthly branded searches moved from 5.9K to 3.9K.

How did search popularity change for New Zealand golf courses in September 2026?

2 changes
  1. In September 2026, Titirangi Golf Club lost share of searches among golf courses in New Zealand, from 8.8% to 7.2%.

  2. The Hills’ share of searches among golf courses in New Zealand has lost ground for 3 months in a row, from 12.4% to 10.1% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using The Hills’ and Titirangi Golf Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Hills

4 branded search terms

  • the hills
  • the hills golf
  • the hills queenstown
  • thehills

Titirangi Golf Club

2 branded search terms

  • titirangi golf club
  • titirangi golf course

How the Brand Demand Index is measured

Other head-to-heads among golf courses

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