The Kinloch Club vs Tara Iti:Which is more popular?
In September 2026, Tara Iti had more branded searches than The Kinloch Club among golf courses in New Zealand. Tara Iti had about 3,620 branded searches, while The Kinloch Club had 1,890. Tara Iti made up 6.6% of all golf course searches we track, and The Kinloch Club accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about golf courses, The Kinloch Club and Tara Iti each appeared in two of the three answers. The Kinloch Club and Tara Iti were each mentioned first in one of the two answers that named either.
Who do people search for more?
Tara Iti, about 92% more searches than The Kinloch Club
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top golf courses in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Kinloch Club and Tara Iti were each mentioned in two out of three: in two of the three ChatGPT answers. The Kinloch Club and Tara Iti were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Te Arai Links3 of 3Named in 3 of 3 ChatGPT answers
Cape Kidnappers3 of 3Named in 3 of 3 ChatGPT answers- Kauri Cliffs3 of 3Named in 3 of 3 ChatGPT answers
Jack's Point2 of 3Named in 2 of 3 ChatGPT answers
Titirangi Golf Club2 of 3Named in 2 of 3 ChatGPT answers- Tara Iti2 of 3Named in 2 of 3 ChatGPT answers
The Kinloch Club2 of 3Named in 2 of 3 ChatGPT answers
The Hills1 of 3Named in 1 of 3 ChatGPT answers
Gulf Harbour Country Club0 of 3Named in 0 of 3 ChatGPT answers
See every answer about golf courses
3 answers
Asked ChatGPT
“Which golf course should I go to in New Zealand?”
Asked ChatGPT
“What are the best golf courses in New Zealand?”
Asked ChatGPT
“What's the best golf course in New Zealand for a championship round?”
Searched Google, AI Overview
“golf courses nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“golf course near queenstown”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is The Kinloch Club or Tara Iti more popular in search?
This chart shows how often people search Google for The Kinloch Club and Tara Iti by name. Each line represents a brand's share of searches for all nine golf courses we track, month by month, from searches in New Zealand.
Share of searches by month for Tara Iti, The Kinloch Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack's Point | Te Arai Links | Cape Kidnappers | The Hills | Titirangi Golf Club | Kauri Cliffs | Tara Iti | The Kinloch Club | Gulf Harbour Country Club |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 20.7% | 18.9% | 11.4% | 9.5% | 7.5% | 7.2% | 3.8% | 1% |
| Nov 2025 | 21.7% | 19.2% | 18.7% | 10.6% | 10.6% | 6.9% | 8.1% | 3.5% | 0.81% |
| Dec 2025 | 21.3% | 18.4% | 23.4% | 8.1% | 8.3% | 8% | 7.7% | 3.5% | 1.2% |
| Jan 2026 | 20.1% | 17.4% | 23.4% | 9.3% | 9.6% | 7.8% | 7.3% | 3.9% | 1.4% |
| Feb 2026 | 22.7% | 19.4% | 18.9% | 9% | 8.9% | 6.9% | 8.2% | 4.2% | 1.9% |
| Mar 2026 | 22.4% | 16.4% | 19.3% | 10.8% | 10.9% | 7.1% | 8.4% | 3.6% | 1.3% |
| Apr 2026 | 21.6% | 28.3% | 15.2% | 8.4% | 7.4% | 5.6% | 8.1% | 3.9% | 1.3% |
| May 2026 | 22.7% | 16.9% | 16.4% | 11.1% | 11.6% | 7.4% | 7.2% | 4.6% | 2.2% |
| Jun 2026 | 24.9% | 15.4% | 15.1% | 12.4% | 10.7% | 6.8% | 9.9% | 4% | 0.96% |
| Jul 2026 | 23% | 17.4% | 16.4% | 11.4% | 9.7% | 7.6% | 9.1% | 4.5% | 1.1% |
| Aug 2026 | 32.8% | 16.1% | 13.7% | 10.5% | 8.8% | 5.6% | 8.3% | 3.5% | 0.75% |
| Sep 2026 | 34.1% | 15.7% | 15.1% | 10.1% | 7.2% | 6.8% | 6.6% | 3.4% | 0.97% |
How has the The Kinloch Club and Tara Iti comparison changed over the last 12 months?
3 findings
- Tara Iti was ahead of The Kinloch Club in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Kinloch Club’s share of searches among golf courses in New Zealand moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
- Across the 12 months ending September 2026, Tara Iti’s share of searches among golf courses in New Zealand moved from 7.2% to 6.6%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for New Zealand golf courses in September 2026?
3 changes
In September 2026, Kauri Cliffs overtook Tara Iti to rank 6th among golf courses in New Zealand, with 6.8% of the searches.
In September 2026, Tara Iti lost share of searches among golf courses in New Zealand, from 8.3% to 6.6%.
Estimated monthly branded searches for The Kinloch Club in New Zealand fell 18.5% over 12 measured months, from 2.3K to 1.9K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using The Kinloch Club’s and Tara Iti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Kinloch Club
2 branded search terms
- kinloch club
- kinloch golf
Tara Iti
3 branded search terms
- tara iti
- tara iti houses
- taraiti
Other head-to-heads among golf courses
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