Brandwave

How popular isProfessionals Real Estate in search?

In August 2026, there were an estimated 1.8K branded searches for Professionals Real Estate in New Zealand which is down 18.5% over the last 11 months. Professionals Real Estate holds 7.6% estimated Share of Search among New Zealand invercargill real estate agencies and is ranked 3rd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Ray White46.9%
  2. Harcourts34%
  3. Professionals Real Estate7.6%
  4. Raine & Horne7.6%
  5. Todd & Co Realty1.7%
  6. One Agency1.3%
  7. Nicol Realty0.99%

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Which invercargill real estate agencies compete with Professionals Real Estate?

Professionals Real Estate against invercargill real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Professionals Real Estate, Raine & Horne. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsProfessionals Real EstateRaine & HorneTodd & Co RealtyOne AgencyNicol Realty
Oct 202551.5%29.2%6.9%6.6%1.9%3.6%0.28%
Nov 202548.6%34.3%6.9%5.9%1.8%1.3%1.3%
Dec 202540.8%37.7%10.4%6.6%1.6%2.2%0.63%
Jan 202642.4%38.4%5.6%6.7%1.3%4.5%1.1%
Feb 202641.5%37.4%7.3%8.7%1.6%2.7%0.81%
Mar 202645.4%34.6%8.4%5.9%1.7%2.5%1.5%
Apr 202643%37.4%6.9%8.1%1.6%1.9%1.2%
May 202652.8%29.2%5.1%7.6%2.5%2%0.84%
Jun 202651.8%30.6%7.4%6.2%1.5%1.8%0.88%
Jul 202645.3%35.4%7.8%6.6%1.8%1.8%1.2%
Aug 202646.9%34%7.6%7.6%1.7%1.3%0.99%
Sep 2026———————
  1. 1.Ray White

    46.9%

    held 1st · 1.4K estimated branded searches · -6% vs prior month · +1.5 points

  2. held 2nd · 1K estimated branded searches · -12.7% vs prior month · -1.4 points

  3. held 3rd · 230 estimated branded searches · -11.5% vs prior month · -0.2 points

  4. held 4th · 230 estimated branded searches · +4.5% vs prior month · +1 points

  5. moved from 6th to 5th · 50 estimated branded searches · -16.7% vs prior month · -0.2 points

  6. moved from 5th to 6th · 40 estimated branded searches · -33.3% vs prior month · -0.5 points

  7. held 7th · 30 estimated branded searches · -25% vs prior month · -0.2 points

Compare search popularity between Professionals Real Estate and its closest rivals

How has branded search demand for Professionals Real Estate changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Professionals Real Estate in New Zealand fell from 2.2K to 1.8K.
  • Across the 11 months ending August 2026, Professionals Real Estate’s estimated Share of Search among invercargill real estate agencies in New Zealand increased from 6.9% to 7.6%.
  • Across the 11 months ending August 2026, Professionals Real Estate’s estimated Share of Search among invercargill real estate agencies in New Zealand peaked at 10.4% in December 2025 and was lowest at 5.1% in May 2026.

How did search popularity change for New Zealand invercargill real estate agencies in August 2026?

  1. In August 2026, Ray White gained estimated Share of Search among invercargill real estate agencies in New Zealand, from 45.3% to 46.9%.

  2. In August 2026, Raine & Horne gained estimated Share of Search among invercargill real estate agencies in New Zealand, from 6.6% to 7.6%.

  3. In August 2026, Harcourts lost estimated Share of Search among invercargill real estate agencies in New Zealand, from 35.4% to 34%.

  4. In August 2026, Todd & Co Realty rose from 6th to 5th among invercargill real estate agencies in New Zealand.

  5. In August 2026, One Agency fell from 5th to 6th among invercargill real estate agencies in New Zealand.

  6. Estimated monthly branded searches for Nicol Realty in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026.

Which residential real estate agencies compete with Professionals Real Estate?

Professionals Real Estate against residential real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Bayleys, Barfoot & Thompson, Property Brokers, Arizto, Professionals Real Estate. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysBarfoot & ThompsonProperty BrokersAriztoLJ HookerRaine & HorneNew Zealand Sotheby’s International RealtyTall PoppyProfessionals Real EstateOne AgencyFirst National Real EstateHarveys Real EstateCentury 21
Oct 202533.1%20.1%14.7%11.5%8.5%4.5%2.2%1.4%0.64%1%1%0.66%0.42%0.05%0.01%
Nov 202534.6%18.4%14.7%11.9%8.8%4%2.3%1.5%0.75%1.1%1.1%0.59%0.37%0.05%0.01%
Dec 202536.3%18.8%14%10.7%8%4.2%2.4%1.4%0.71%1.1%1.4%0.6%0.37%0.06%0.01%
Jan 202635%18.1%12.5%12.3%9%4.8%2.7%1.5%0.89%1%1.1%0.67%0.39%0.05%0.01%
Feb 202634.1%17.9%13.9%11.9%8.8%5.7%1.9%1.7%0.93%1%1.1%0.54%0.34%0.04%0.02%
Mar 202634.6%18.7%13.2%13.3%8%5.4%1.5%1.3%1%0.94%1.2%0.53%0.33%0.04%0.03%
Apr 202637.5%18.3%12.5%11%8%5.5%1.8%1.4%0.94%0.96%1.1%0.49%0.33%0.04%0.02%
May 202634.7%18.5%13.6%11%9.4%5.7%1.6%1.6%0.96%1%1.1%0.49%0.32%0.04%0.02%
Jun 202636.3%18.7%12.9%11.5%8.3%5.3%1.7%1.4%0.89%0.84%1.2%0.43%0.34%0.06%0.02%
Jul 202637.1%17.7%12.7%11.8%8.5%5.2%1.7%1.5%0.95%0.91%1%0.46%0.36%0.03%0.02%
Aug 202635.1%19%12.9%11.2%8.5%5.9%1.8%1.3%1.2%1%1%0.48%0.33%0.05%0.02%
Sep 2026———————————————
  1. 1.Ray White

    35.1%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -2 points

  2. held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +1.4 points

  3. 3.Bayleys

    12.9%

    held 3rd · 23.4K estimated branded searches · +6.2% vs prior month · +0.2 points

  4. held 4th · 20.4K estimated branded searches · -0.2% vs prior month · -0.6 points

  5. held 5th · 15.3K estimated branded searches · +4.3% vs prior month · 0 points

  6. 6.Arizto

    5.9%

    held 6th · 10.7K estimated branded searches · +18.6% vs prior month · +0.7 points

  7. 7.LJ Hooker

    1.8%

    held 7th · 3.3K estimated branded searches · +11.5% vs prior month · +0.1 points

  8. held 8th · 2.4K estimated branded searches · -3.6% vs prior month · -0.1 points

  9. moved from 10th to 9th · 2.2K estimated branded searches · +34.5% vs prior month · +0.3 points

  10. moved from 11th to 10th · 1.9K estimated branded searches · +17.8% vs prior month · +0.1 points

  11. moved from 9th to 11th · 1.8K estimated branded searches · +0.56% vs prior month · 0 points

  12. 12.One Agency

    0.48%

    held 12th · 870 estimated branded searches · +10.1% vs prior month · 0 points

  13. held 13th · 600 estimated branded searches · -4.8% vs prior month · 0 points

  14. held 14th · 90 estimated branded searches · +80% vs prior month · 0 points

  15. 15.Century 21

    0.02%

    held 15th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Professionals Real Estate and its closest rivals

How has branded search demand for Professionals Real Estate changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand residential real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among residential real estate agencies in New Zealand, from 17.7% to 19%.

  2. In August 2026, Arizto gained estimated Share of Search among residential real estate agencies in New Zealand, from 5.2% to 5.9%.

  3. In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 37.1% to 35.1%.

  4. In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 11.8% to 11.2%.

  5. In August 2026, New Zealand Sotheby’s International Realty rose from 10th to 9th among residential real estate agencies in New Zealand.

  6. In August 2026, Tall Poppy rose from 11th to 10th among residential real estate agencies in New Zealand.

Which palmerston north property management companies compete with Professionals Real Estate?

Professionals Real Estate against palmerston north property management companies in New Zealand, by month

Share of Search by month for Professionals Real Estate, Diligence Property Management, Watson Integrity, Brenda Currie Property Management, Homely, Quinovic. The figures are in the table below the chart.

View monthly share of search table
MonthProfessionals Real EstateDiligence Property ManagementWatson IntegrityBrenda Currie Property ManagementHomelyQuinovicAll Ways PropertyPukeko Rental ManagersSeddon StreetInspire Real Estate
Oct 202548.6%6.2%19.9%4.8%8.9%8.9%0.68%0.68%0.68%0.68%
Nov 202546.9%4.3%17.9%12.3%6.2%9.9%0.62%0.62%0.62%0.62%
Dec 202552.9%5%16.4%9.3%6.4%6.4%0.71%0.71%1.4%0.71%
Jan 202642.4%6.3%15.3%11.1%6.9%13.9%0.69%1.4%0.69%1.4%
Feb 202650%4.9%15.3%9%7.6%11.1%0%0.69%0.69%0.69%
Mar 202641%6.4%17.3%11%9.2%12.7%0%0.58%0.58%1.2%
Apr 202639.2%11.5%13.8%13.8%7.7%10.8%0%0.77%0.77%1.5%
May 202649.6%9.4%12.9%8.6%9.4%7.2%0%0.72%0.72%1.4%
Jun 202646.6%10.8%15.5%10.1%7.4%7.4%0%0.68%0.68%0.68%
Jul 202646.6%11%12.7%10.2%5.9%10.2%0.85%0.85%0.85%0.85%
Aug 202633.8%24.6%13.4%10.6%7.7%7.7%0.7%0.7%0.7%0%
Sep 2026——————————
  1. held 1st · 480 estimated branded searches · -12.7% vs prior month · -12.8 points

  2. moved from 3rd to 2nd · 350 estimated branded searches · +169.2% vs prior month · +13.6 points

  3. moved from 2nd to 3rd · 190 estimated branded searches · +26.7% vs prior month · +0.7 points

  4. held 4th · 150 estimated branded searches · +25% vs prior month · +0.4 points

  5. 5.Homely

    7.7%

    moved from 6th to 5th · 110 estimated branded searches · +57.1% vs prior month · +1.8 points

  6. 6.Quinovic

    7.7%

    moved from 5th to 6th · 110 estimated branded searches · -8.3% vs prior month · -2.4 points

  7. held 7th · 10 estimated branded searches · 0% vs prior month · -0.1 points

  8. moved from 9th to 8th · 10 estimated branded searches · 0% vs prior month · -0.1 points

  9. moved from 10th to 9th · 10 estimated branded searches · 0% vs prior month · -0.1 points

  10. moved from 8th to 10th · 0 estimated branded searches · -100% vs prior month · -0.8 points

Compare search popularity between Professionals Real Estate and its closest rivals

How has branded search demand for Professionals Real Estate changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand palmerston north property management companies in August 2026?

  1. In August 2026, Diligence Property Management overtook Watson Integrity to rank 2nd among palmerston north property management companies in New Zealand, at 24.6%.

  2. In August 2026, Homely overtook Quinovic to rank 5th among palmerston north property management companies in New Zealand, at 7.7%.

  3. In August 2026, Watson Integrity gained estimated Share of Search among palmerston north property management companies in New Zealand, from 12.7% to 13.4%.

  4. In August 2026, Professionals Real Estate lost estimated Share of Search among palmerston north property management companies in New Zealand, from 46.6% to 33.8%.

  5. In August 2026, Quinovic lost estimated Share of Search among palmerston north property management companies in New Zealand, from 10.2% to 7.7%.

  6. In August 2026, Inspire Real Estate lost estimated Share of Search among palmerston north property management companies in New Zealand, from 0.85% to 0%.

How is Professionals Real Estate measured?

Brandwave collects information about searches that people make online using Professionals Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • professionals invercargill
  • professionals nz
  • professionals palmerston north
  • professionals property managers
  • professionals real estate
  • professionals real estate lower hutt
  • professionals real estate nz
  • professionals rentals
  • professionals.co.nz

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How the Brand Demand Index is measured

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