Brandwave

How popular isProfessionals Real Estate?

In August 2026, people searched for Professionals Real Estate by name about 1,620 times in New Zealand, a 21.4% decrease from 10 months earlier. These searches made up 0.74% of all New Zealand residential real estate agency searches, placing Professionals Real Estate tenth out of 15 agencies. When we asked both ChatGPT and Google AI Overviews about residential real estate agencies, Professionals Real Estate did not appear in any of the answers.

Search and AI answers in October 2026

Professionals Real Estate is the tenth most searched of 15 competitors and not named in the AI answers we collected.

  1. Ray WhiteShare of searches 20.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Barfoot & ThompsonShare of searches 15.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. HarcourtsShare of searches 15.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. BayleysShare of searches 14.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Professionals Real EstateShare of searches 0.74%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+10 more

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Top residential real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Professionals Real Estate did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bayleys4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Barfoot & Thompson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Property Brokers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tall Poppy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LJ Hooker1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • New Zealand Sotheby’s International Realty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arizto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Professionals Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about residential real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Professionals Real Estate compared with other New Zealand residential real estate agencies?

Professionals Real Estate against residential real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Barfoot & Thompson, Harcourts, Bayleys, Arizto, Property Brokers, Tall Poppy, Professionals Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBarfoot & ThompsonHarcourtsBayleysAriztoProperty BrokersTall PoppyLJ HookerRaine & HorneProfessionals Real EstateFirst National Real EstateCentury 21One AgencyNew Zealand Sotheby’s International RealtyHarveys Real Estate
Nov 202521.9%19.8%16.2%14.1%6.5%9.1%4.9%3.2%1.7%0.64%0.53%0.64%0.64%0.18%0.1%
Dec 202519.6%17.6%17.7%13.9%7%8.1%7.9%3.5%1.5%0.86%0.57%0.7%0.7%0.21%0.11%
Jan 202618.7%20.6%17.2%12%8.2%9.5%5.1%4.1%1.8%0.81%0.55%0.67%0.67%0.15%0.1%
Feb 202621.3%19.2%16.1%13.5%9.2%8.8%4.8%2.5%2.1%0.76%0.51%0.62%0.51%0.14%0.08%
Mar 202619.8%22.1%17.9%12.8%8.7%8.3%4.5%1.5%1.5%0.72%0.48%0.72%0.48%0.23%0.07%
Apr 202620.4%18.4%18.3%13%9.5%8.5%5.6%1.9%1.6%0.89%0.49%0.73%0.49%0.2%0.07%
May 202619.2%17.3%17.3%13.8%9%9.7%7.8%1.5%1.8%0.69%0.46%0.69%0.46%0.2%0.07%
Jun 202620.7%18.7%18.5%13.1%8.9%8.6%5.6%1.7%1.7%0.74%0.5%0.61%0.4%0.19%0.11%
Jul 202621.9%19.6%16.2%12.6%8.8%9.1%6%1.7%1.7%0.64%0.52%0.52%0.52%0.17%0.05%
Aug 202620.4%18.3%18.1%12.9%9.9%8.4%5.6%1.6%1.6%0.73%0.48%0.6%0.48%0.82%0.09%
Sep 202619.8%17.8%17.8%13.7%9.6%10%5.4%1.9%1.6%0.71%0.47%0.47%0.58%0.16%0.09%
Oct 202620.6%15.2%15.2%14.5%11.6%8.6%8.4%1.6%1.6%0.74%0.61%0.49%0.49%0.16%0.07%

  1. 1.Ray White

    20.6%

    Held 1st. 20.1K estimated branded searches, +0.05% vs prior month. Share +0.9 points.

  2. 2.Barfoot & Thompson

    15.2%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.Harcourts

    15.2%

    Held 3rd. 14.8K estimated branded searches, -18.3% vs prior month. Share -2.6 points.

  4. 4.Bayleys

    14.5%

    Held 4th. 14.1K estimated branded searches, +1.4% vs prior month. Share +0.8 points.

  5. 5.Arizto

    11.6%

    Moved from 6th to 5th. 11.3K estimated branded searches, +15.4% vs prior month. Share +2 points.

  6. 6.Property Brokers

    8.6%

    Moved from 5th to 6th. 8.4K estimated branded searches, -17.5% vs prior month. Share -1.4 points.

  7. 7.Tall Poppy

    8.4%

    Held 7th. 8.2K estimated branded searches, +50.3% vs prior month. Share +3.1 points.

  8. 8.LJ Hooker

    1.6%

    Held 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  9. 9.Raine & Horne

    1.6%

    Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Professionals Real Estate

    0.74%

    Held 10th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.First National Real Estate

    0.61%

    Moved from 13th to 11th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.

  12. 12.Century 21

    0.49%

    Held 12th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.One Agency

    0.49%

    Moved from 11th to 13th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.

  14. 14.New Zealand Sotheby’s International Realty

    0.16%

    Held 14th. 160 estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.Harveys Real Estate

    0.07%

    Held 15th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

New Zealand Sotheby’s International Realty sells other things too, so only its searches that name this product count here, like “nzsir”.

Compare popularity between Professionals Real Estate and its closest rivals

Every comparison with Professionals Real Estate

27 comparisons

How has branded search demand for Professionals Real Estate changed in New Zealand over the last 12 months?

2 findings
  • Across the 10 months ending August 2026, estimated monthly branded searches for Professionals Real Estate in New Zealand fell from 2.1K to 1.6K.
  • Across the 12 months ending October 2026, Professionals Real Estate rose from 12th to 10th among residential real estate agencies in New Zealand.

How did search popularity change for New Zealand residential real estate agencies in October 2026?

6 changes

  1. In October 2026, Arizto overtook Property Brokers to rank 5th among residential real estate agencies in New Zealand, with 11.6% of the searches.

  2. In October 2026, Tall Poppy gained share of searches among residential real estate agencies in New Zealand, from 5.4% to 8.4%.

  3. In October 2026, Ray White gained share of searches among residential real estate agencies in New Zealand, from 19.8% to 20.6%.

  4. In October 2026, Bayleys gained share of searches among residential real estate agencies in New Zealand, from 13.7% to 14.5%.

  5. In October 2026, Harcourts lost share of searches among residential real estate agencies in New Zealand, from 17.8% to 15.2%.

  6. In October 2026, Barfoot & Thompson lost share of searches among residential real estate agencies in New Zealand, from 17.8% to 15.2%.

How are Professionals Real Estate’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Professionals Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • professionals invercargill
  • professionals palmerston north
  • professionals property managers
  • professionals real estate
  • professionals rentals

Do you work for Professionals Real Estate? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Professionals Real Estate compete?

Professionals Real Estate is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies10th of 150.74%Shown above
Invercargill real estate agencies4th of 97.1%Show ranking
Palmerston North property management companies1st of 1132.2%Show ranking
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