Homely vs Professionals Real Estate:Which is more popular by branded search in New Zealand?
In August 2026, Professionals Real Estate had more branded searches than Homely among palmerston north property management companies in New Zealand. Professionals Real Estate was estimated to have 1.8K branded searches compared to Homely’s 240, and held a 24.2% Share of Search versus Homely’s 3.2%.
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Which is more popular in search, Homely or Professionals Real Estate?
Compare Palmerston North property management companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Professionals Real Estate, Homely. The figures are in the table below the chart.
View monthly share of search table
| Month | Quinovic | Professionals Real Estate | Diligence Property Management | Watson Integrity | Homely | Brenda Currie Property Management | Pukeko Rental Managers | Inspire Real Estate | Seddon Street | All Ways Property |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 30.2% | 2.3% | 6% | 4.2% | 1.6% | 3.5% | 3.7% | 1.5% | 0.14% |
| Nov 2025 | 47.2% | 28.9% | 1.8% | 6.7% | 3.8% | 3.2% | 2.7% | 3.4% | 2.2% | 0.13% |
| Dec 2025 | 49.5% | 30.4% | 1.9% | 6% | 2.9% | 2.3% | 1.9% | 3% | 1.9% | 0.14% |
| Jan 2026 | 50.7% | 26.7% | 2.4% | 6.1% | 2.6% | 2.8% | 3.1% | 3.4% | 2% | 0.12% |
| Feb 2026 | 51.2% | 28.7% | 1.3% | 5.4% | 3.4% | 2.3% | 2.6% | 3.3% | 1.7% | 0.12% |
| Mar 2026 | 48.3% | 28.4% | 1.8% | 5.9% | 4.3% | 2.7% | 2.8% | 3.7% | 1.8% | 0.11% |
| Apr 2026 | 47.4% | 27.9% | 3.1% | 5.5% | 4.2% | 3.4% | 3.4% | 3% | 1.8% | 0.13% |
| May 2026 | 46.2% | 28.8% | 3.2% | 4.8% | 3.9% | 2.5% | 5.4% | 3.2% | 1.9% | 0.14% |
| Jun 2026 | 49.6% | 27.4% | 3.7% | 5.8% | 3.2% | 2.8% | 4.1% | 1.9% | 1.4% | 0% |
| Jul 2026 | 52.7% | 25.8% | 3.6% | 5% | 3.6% | 2.3% | 3% | 2.3% | 1.6% | 0.14% |
| Aug 2026 | 51.5% | 24.2% | 7.1% | 5.2% | 3.2% | 2.8% | 2.8% | 1.6% | 1.5% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Homely and Professionals Real Estate comparison changed over the last 12 months?
3 findings
- Professionals Real Estate was ahead of Homely in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Homely’s estimated Share of Search among palmerston north property management companies in New Zealand moved from 4.2% to 3.2%, and its estimated monthly branded searches moved from 310 to 240.
- Across the 11 months ending August 2026, Professionals Real Estate’s estimated Share of Search among palmerston north property management companies in New Zealand moved from 30.2% to 24.2%, and its estimated monthly branded searches moved from 2.2K to 1.8K.
How did search popularity change for New Zealand palmerston north property management companies in August 2026?
2 changes
In August 2026, Professionals Real Estate lost estimated Share of Search among palmerston north property management companies in New Zealand, from 25.8% to 24.2%.
Estimated monthly branded searches for Homely in New Zealand fell 22.6% over 11 measured months, from 310 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Homely’s and Professionals Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Homely
4 branded search terms
- homely nz
- homely palmerston north
- homely property management
- homely.nz
Professionals Real Estate
9 branded search terms
- professionals invercargill
- professionals nz
- professionals palmerston north
- professionals property managers
- professionals real estate
- professionals real estate lower hutt
- professionals real estate nz
- professionals rentals
- professionals.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.