Brandwave

Diligence Property Management vs Seddon Street:Which is more popular?

In September 2026, Diligence Property Management had more branded searches than Seddon Street among Palmerston North property management companies in New Zealand. Diligence Property Management had about 260 branded searches, while Seddon Street had 140. Diligence Property Management made up 18.7% of all Palmerston North property management company searches we track, and Seddon Street accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about Palmerston North property management companies, neither Diligence Property Management nor Seddon Street appeared in any of the three answers.

Among Palmerston North property management companies in New Zealand in September 2026

Who do people search for more?

Diligence Property Management, about 86% more searches than Seddon Street

Diligence Property Management 260 searchesSeddon Street 140 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Diligence Property Management in 0 of 3Seddon Street in 0 of 3

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Top Palmerston North property management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Diligence Property Management nor Seddon Street showed up in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Palmerston North property management companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Diligence Property Management or Seddon Street more popular in search?

This chart shows how often people search Google for Diligence Property Management and Seddon Street by name. Each line represents a brand's share of searches for all 11 Palmerston North property management companies we track, month by month, from searches in New Zealand.

Diligence Property Management and Seddon Street among Palmerston North property management companies in New Zealand, by month

Share of searches by month for Diligence Property Management, Seddon Street. The figures are in the table below the chart.

View monthly share of searches table
MonthProfessionals Real EstateDiligence Property ManagementSeddon StreetWatson IntegrityBrenda Currie Property ManagementHomelyQuinovicAbsolute Rentals Property ManagementAll Ways PropertyInspire Real EstatePukeko Rental Managers
Oct 202544.2%5.8%11%17.5%4.5%7.8%6.5%0.65%0.65%0.65%0.65%
Nov 202542.2%4%9.8%15.6%11.6%5.8%8.1%1.2%0.58%0.58%0.58%
Dec 202545.8%4.5%13.5%13.5%8.4%5.2%5.8%1.3%0.65%0.65%0.65%
Jan 202638.7%4.7%11.3%14%10.7%6%11.3%0.67%0.67%0.67%1.3%
Feb 202646.3%2.7%9.4%14.1%8.7%6.7%9.4%1.3%0%0.67%0.67%
Mar 202639%5.1%7.9%15.3%10.7%8.5%11.3%1.1%0%0.56%0.56%
Apr 202636%10.3%10.3%12.5%13.2%7.4%7.4%1.5%0%0.74%0.74%
May 202645%7.4%11.4%11.4%8.1%8.1%6%1.3%0%0.67%0.67%
Jun 202644.7%9.3%7.3%14%10%6.7%5.3%1.3%0%0.67%0.67%
Jul 202644.3%9%11.5%9%9.8%4.9%8.2%0.82%0.82%0.82%0.82%
Aug 202630.7%21.3%9.3%11.3%10%6.7%6.7%2.7%0.67%0%0.67%
Sep 202635.3%18.7%10.1%10.1%8.6%7.2%7.2%0.72%0.72%0.72%0.72%

How has the Diligence Property Management and Seddon Street comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Palmerston North property management companies in September 2026?

2 changes

  1. In September 2026, Seddon Street overtook Watson Integrity and Brenda Currie Property Management to rank 3rd among Palmerston North property management companies in New Zealand, with 10.1% of the searches.

  2. In September 2026, Diligence Property Management lost share of searches among Palmerston North property management companies in New Zealand, from 21.3% to 18.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Diligence Property Management’s and Seddon Street’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Diligence Property Management

1 branded search term

  • diligence property management

Seddon Street

1 branded search term

  • seddon street

How the Brand Demand Index is measured

Other head-to-heads among Palmerston North property management companies

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