Brandwave

How popular isSeddon Street?

In September 2026, people searched for Seddon Street by name about 1,600 times in New Zealand, about the same as the previous year. These searches made up 10.1% of all New Zealand Palmerston North property management company searches, placing Seddon Street third out of 11 companies. When we asked both ChatGPT and Google AI Overviews about Palmerston North property management companies, Seddon Street did not appear in any of the answers.

Search and AI answers in September 2026

Seddon Street is the third most searched of 11 competitors and not listed in any AI answer.

  1. Professionals Real EstateShare of searches 35.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  2. Diligence Property ManagementShare of searches 18.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Seddon StreetShare of searches 10.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Watson IntegrityShare of searches 10.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Brenda Currie Property ManagementShare of searches 8.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th

+6 more

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Top Palmerston North property management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Seddon Street did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Palmerston North property management companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Palmerston North property management companies compete with Seddon Street?

Seddon Street against Palmerston North property management companies in New Zealand, by month

Share of searches by month for Professionals Real Estate, Diligence Property Management, Seddon Street, Watson Integrity, Brenda Currie Property Management, Homely, Quinovic. The figures are in the table below the chart.

View monthly share of searches table
MonthProfessionals Real EstateDiligence Property ManagementSeddon StreetWatson IntegrityBrenda Currie Property ManagementHomelyQuinovicAbsolute Rentals Property ManagementAll Ways PropertyInspire Real EstatePukeko Rental Managers
Oct 202544.2%5.8%11%17.5%4.5%7.8%6.5%0.65%0.65%0.65%0.65%
Nov 202542.2%4%9.8%15.6%11.6%5.8%8.1%1.2%0.58%0.58%0.58%
Dec 202545.8%4.5%13.5%13.5%8.4%5.2%5.8%1.3%0.65%0.65%0.65%
Jan 202638.7%4.7%11.3%14%10.7%6%11.3%0.67%0.67%0.67%1.3%
Feb 202646.3%2.7%9.4%14.1%8.7%6.7%9.4%1.3%0%0.67%0.67%
Mar 202639%5.1%7.9%15.3%10.7%8.5%11.3%1.1%0%0.56%0.56%
Apr 202636%10.3%10.3%12.5%13.2%7.4%7.4%1.5%0%0.74%0.74%
May 202645%7.4%11.4%11.4%8.1%8.1%6%1.3%0%0.67%0.67%
Jun 202644.7%9.3%7.3%14%10%6.7%5.3%1.3%0%0.67%0.67%
Jul 202644.3%9%11.5%9%9.8%4.9%8.2%0.82%0.82%0.82%0.82%
Aug 202630.7%21.3%9.3%11.3%10%6.7%6.7%2.7%0.67%0%0.67%
Sep 202635.3%18.7%10.1%10.1%8.6%7.2%7.2%0.72%0.72%0.72%0.72%

  1. 1.Professionals Real Estate

    35.3%

    Held 1st. 490 estimated branded searches, +6.5% vs prior month. Share +4.6 points.

  2. 2.Diligence Property Management

    18.7%

    Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -2.6 points.

  3. 3.Seddon Street

    10.1%

    Moved from 5th to 3rd. 140 estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Watson Integrity

    10.1%

    Moved from 3rd to 4th. 140 estimated branded searches, -17.6% vs prior month. Share -1.3 points.

  5. 5.Brenda Currie Property Management

    8.6%

    Moved from 4th to 5th. 120 estimated branded searches, -20% vs prior month. Share -1.4 points.

  6. 6.Homely

    7.2%

    Held 6th. 100 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Quinovic

    7.2%

    Held 7th. 100 estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.Absolute Rentals Property Management

    0.72%

    Held 8th. 10 estimated branded searches, -75% vs prior month. Share -1.9 points.

  9. 9.All Ways Property

    0.72%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Inspire Real Estate

    0.72%

    Moved from 11th to 10th. 10 estimated branded searches, — vs prior month. Share +0.7 points.

  11. 11.Pukeko Rental Managers

    0.72%

    Moved from 10th to 11th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Seddon Street and its closest rivals

Every comparison with Seddon Street

6 comparisons

How has branded search demand for Seddon Street changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Seddon Street in New Zealand held steady at 1.6K.
  • Across the 12 months ending September 2026, Seddon Street’s share of searches among Palmerston North property management companies in New Zealand decreased from 11% to 10.1%.
  • Across the 12 months ending September 2026, Seddon Street’s share of searches among Palmerston North property management companies in New Zealand peaked at 13.5% in December 2025 and was lowest at 7.3% in June 2026.

How did search popularity change for New Zealand Palmerston North property management companies in September 2026?

6 changes

  1. In September 2026, Inspire Real Estate overtook Pukeko Rental Managers to rank 10th among Palmerston North property management companies in New Zealand, with 0.72% of the searches.

  2. In September 2026, Seddon Street overtook Watson Integrity and Brenda Currie Property Management to rank 3rd among Palmerston North property management companies in New Zealand, with 10.1% of the searches.

  3. In September 2026, Professionals Real Estate gained share of searches among Palmerston North property management companies in New Zealand, from 30.7% to 35.3%.

  4. In September 2026, Homely gained share of searches among Palmerston North property management companies in New Zealand, from 6.7% to 7.2%.

  5. In September 2026, Quinovic gained share of searches among Palmerston North property management companies in New Zealand, from 6.7% to 7.2%.

  6. In September 2026, Diligence Property Management lost share of searches among Palmerston North property management companies in New Zealand, from 21.3% to 18.7%.

How are Seddon Street’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Seddon Street’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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