Brandwave

Seddon Street vs Watson Integrity:Which is more popular?

In September 2026, Seddon Street and Watson Integrity were level in searches among Palmerston North property management companies in New Zealand, with an estimated 140 branded searches each, at 10.1% of the total each. When we asked ChatGPT and Google AI Overviews about Palmerston North property management companies, Watson Integrity appeared in all three answers and Seddon Street in none.

Among Palmerston North property management companies in New Zealand in September 2026

Who do people search for more?

Seddon Street and Watson Integrity are searched for about as often as each other.

Seddon Street 140 searchesWatson Integrity 140 searches

Who does AI mention more?

Watson Integrity, mentioned in every answer we collected

Watson Integrity in 3 of 3Seddon Street in 0 of 3

Who does AI recommend more?

Watson Integrity, the only one of the two named

Watson Integrity first in 3Seddon Street never named

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Top Palmerston North property management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Watson Integrity appeared in all three answers. Seddon Street did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Palmerston North property management companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Seddon Street or Watson Integrity more popular in search?

This chart shows how often people search Google for Seddon Street and Watson Integrity by name. Each line represents a brand's share of searches for all 11 Palmerston North property management companies we track, month by month, from searches in New Zealand.

Seddon Street and Watson Integrity among Palmerston North property management companies in New Zealand, by month

Share of searches by month for Seddon Street, Watson Integrity. The figures are in the table below the chart.

View monthly share of searches table
MonthProfessionals Real EstateDiligence Property ManagementSeddon StreetWatson IntegrityBrenda Currie Property ManagementHomelyQuinovicAbsolute Rentals Property ManagementAll Ways PropertyInspire Real EstatePukeko Rental Managers
Oct 202544.2%5.8%11%17.5%4.5%7.8%6.5%0.65%0.65%0.65%0.65%
Nov 202542.2%4%9.8%15.6%11.6%5.8%8.1%1.2%0.58%0.58%0.58%
Dec 202545.8%4.5%13.5%13.5%8.4%5.2%5.8%1.3%0.65%0.65%0.65%
Jan 202638.7%4.7%11.3%14%10.7%6%11.3%0.67%0.67%0.67%1.3%
Feb 202646.3%2.7%9.4%14.1%8.7%6.7%9.4%1.3%0%0.67%0.67%
Mar 202639%5.1%7.9%15.3%10.7%8.5%11.3%1.1%0%0.56%0.56%
Apr 202636%10.3%10.3%12.5%13.2%7.4%7.4%1.5%0%0.74%0.74%
May 202645%7.4%11.4%11.4%8.1%8.1%6%1.3%0%0.67%0.67%
Jun 202644.7%9.3%7.3%14%10%6.7%5.3%1.3%0%0.67%0.67%
Jul 202644.3%9%11.5%9%9.8%4.9%8.2%0.82%0.82%0.82%0.82%
Aug 202630.7%21.3%9.3%11.3%10%6.7%6.7%2.7%0.67%0%0.67%
Sep 202635.3%18.7%10.1%10.1%8.6%7.2%7.2%0.72%0.72%0.72%0.72%

How has the Seddon Street and Watson Integrity comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Palmerston North property management companies in September 2026?

2 changes

  1. In September 2026, Seddon Street overtook Watson Integrity and Brenda Currie Property Management to rank 3rd among Palmerston North property management companies in New Zealand, with 10.1% of the searches.

  2. In September 2026, Watson Integrity lost share of searches among Palmerston North property management companies in New Zealand, from 11.3% to 10.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Seddon Street’s and Watson Integrity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Seddon Street

1 branded search term

  • seddon street

Watson Integrity

2 branded search terms

  • watson integrity
  • watsonrealestate

How the Brand Demand Index is measured

Other head-to-heads among Palmerston North property management companies

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