Brandwave

How popular isPhilips Hue?

In September 2026, people searched for Philips Hue by name about 2,630 times in New Zealand, a 31.5% increase from the previous year. These searches made up 87.9% of all New Zealand light bulb brand searches, placing Philips Hue first out of three brands. When we asked both ChatGPT and Google AI Overviews about light bulb brands, Philips Hue appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

Philips Hue is the most searched of 3 competitors and the most recommended in AI answers.

  1. Philips HueShare of searches 87.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. MirabellaShare of searches 6.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  3. OsramShare of searches 6.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top light bulb brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Philips Hue appeared in all four answers. Philips Hue is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Hue1st
  2. Osram2nd
  3. Mirabella3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips Hue4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Osram2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mirabella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about light bulb brands

4 answers

  • Asked ChatGPT

    “Which light bulb brand should I buy in New Zealand?”

    1. 1Philips Hue
    2. 2Osram

  • Asked ChatGPT

    “What are the best light bulb brands in New Zealand?”

    1. 1Osram
    2. 2Philips Hue

  • Asked ChatGPT

    “What's the best light bulb brand in New Zealand for everyday lighting?”

    1. 1Philips Hue
    2. 2Mirabella

  • Searched Google, AI Overview

    “led bulbs nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “smart bulbs nz”

    1. 1Philips Hue

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which light bulb brands compete with Philips Hue?

Philips Hue against light bulb brands in New Zealand, by month

Share of searches by month for Philips Hue, Mirabella, Osram. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilips HueMirabellaOsram
Oct 202586.5%5.7%7.8%
Nov 202586.4%9.1%4.5%
Dec 202588.2%7.4%4.4%
Jan 202688.1%5.2%6.7%
Feb 202689.6%3.8%6.6%
Mar 202686.1%6.1%7.8%
Apr 202690.3%3.4%6.2%
May 202690.7%4.3%4.9%
Jun 202689.1%3.9%7%
Jul 202689.8%4.7%5.4%
Aug 202689.1%4.8%6.1%
Sep 202687.9%6.1%6.1%

  1. 1.Philips Hue

    87.9%

    Held 1st. 2.6K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Mirabella

    6.1%

    Moved from 3rd to 2nd. 180 estimated branded searches, +28.6% vs prior month. Share +1.3 points.

  3. 3.Osram

    6.1%

    Moved from 2nd to 3rd. 180 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Philips Hue and its closest rivals

Every comparison with Philips Hue

7 comparisons

How has branded search demand for Philips Hue changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips Hue in New Zealand rose from 2K to 2.6K.
  • Across the 12 months ending September 2026, Philips Hue’s share of searches among light bulb brands in New Zealand increased from 86.5% to 87.9%.
  • Across the 12 months ending September 2026, Philips Hue’s share of searches among light bulb brands in New Zealand peaked at 90.7% in May 2026 and was lowest at 86.1% in March 2026.

How did search popularity change for New Zealand light bulb brands in September 2026?

2 changes

  1. In September 2026, Mirabella overtook Osram to rank 2nd among light bulb brands in New Zealand, with 6.1% of the searches.

  2. In September 2026, Philips Hue lost share of searches among light bulb brands in New Zealand, from 89.1% to 87.9%.

How are Philips Hue’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Philips Hue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bulb philips hue
  • hue bulbs
  • hue lights
  • philips hue downlight
  • philips hue led
  • philips hue smartplug
  • philipshue
  • philipshue led

Do you work for Philips Hue? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Philips Hue compete?

Philips Hue is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smart lighting brands3rd of 611.8%Show ranking
Light bulb brands1st of 387.9%Shown above
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Is Philips Hue your brand?

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