How popular isOsram?
In September 2026, people searched for Osram by name about 180 times in New Zealand, about the same as the previous year. These searches made up 6.1% of all New Zealand light bulb brand searches, placing Osram third out of three brands. When we asked both ChatGPT and Google AI Overviews about light bulb brands, Osram appeared in two of the four answers and was the second most recommended of the three.
Osram is the third most searched of 3 competitors and the second most recommended in AI answers.
Philips HueShare of searches 87.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
MirabellaShare of searches 6.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
OsramShare of searches 6.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top light bulb brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Osram was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Osram is the second most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Philips Hue1st
- Osram2nd
- Mirabella3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips Hue4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Osram2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mirabella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about light bulb brands
4 answers
Asked ChatGPT
“Which light bulb brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best light bulb brands in New Zealand?”
Asked ChatGPT
“What's the best light bulb brand in New Zealand for everyday lighting?”
Searched Google, AI Overview
“led bulbs nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“smart bulbs nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which light bulb brands compete with Osram?
Share of searches by month for Philips Hue, Mirabella, Osram. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Hue | Mirabella | Osram |
|---|---|---|---|
| Oct 2025 | 86.5% | 5.7% | 7.8% |
| Nov 2025 | 86.4% | 9.1% | 4.5% |
| Dec 2025 | 88.2% | 7.4% | 4.4% |
| Jan 2026 | 88.1% | 5.2% | 6.7% |
| Feb 2026 | 89.6% | 3.8% | 6.6% |
| Mar 2026 | 86.1% | 6.1% | 7.8% |
| Apr 2026 | 90.3% | 3.4% | 6.2% |
| May 2026 | 90.7% | 4.3% | 4.9% |
| Jun 2026 | 89.1% | 3.9% | 7% |
| Jul 2026 | 89.8% | 4.7% | 5.4% |
| Aug 2026 | 89.1% | 4.8% | 6.1% |
| Sep 2026 | 87.9% | 6.1% | 6.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.9% | 2.6K | 0% | -1.2 points | |
| 2, moved from 3rd to 2nd | 6.1% | 180 | +28.6% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 6.1% | 180 | 0% | -0.1 pointsmoved from 2nd to 3rd |
87.9%
Held 1st. 2.6K estimated branded searches, 0% vs prior month. Share -1.2 points.
6.1%
Moved from 3rd to 2nd. 180 estimated branded searches, +28.6% vs prior month. Share +1.3 points.
3.
Osram6.1%
Moved from 2nd to 3rd. 180 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Osram and its closest rivals
Every comparison with Osram
2 comparisons
How has branded search demand for Osram changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Osram in New Zealand held steady at 180.
- Across the 12 months ending September 2026, Osram’s share of searches among light bulb brands in New Zealand decreased from 7.8% to 6.1%.
- Across the 12 months ending September 2026, Osram’s share of searches among light bulb brands in New Zealand peaked at 7.8% in October 2025 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, Osram fell from 2nd to 3rd among light bulb brands in New Zealand.
How did search popularity change for New Zealand light bulb brands in September 2026?
2 changes
In September 2026, Mirabella overtook Osram to rank 2nd among light bulb brands in New Zealand, with 6.1% of the searches.
In September 2026, Philips Hue lost share of searches among light bulb brands in New Zealand, from 89.1% to 87.9%.
How are Osram’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Osram’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- osram
- osram light bulbs
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