Light bulb brands in New Zealand:Which are most popular?
In September 2026, Philips Hue was the most searched light bulb brand in New Zealand, accounting for 87.9% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Philips Hue showed up in every answer. Philips Hue was recommended most often, coming first in two out of three responses that gave a list.
Philips HueShare of searches 87.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
MirabellaShare of searches 6.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
OsramShare of searches 6.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top light bulb brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Philips Hue appeared every time. Philips Hue was recommended most often, coming first in two out of three answers that gave a list. Osram was second, and Mirabella was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Philips Hue1st
- Osram2nd
- Mirabella3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips Hue4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Osram2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mirabella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about light bulb brands
4 answers
Asked ChatGPT
“Which light bulb brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best light bulb brands in New Zealand?”
Asked ChatGPT
“What's the best light bulb brand in New Zealand for everyday lighting?”
Searched Google, AI Overview
“led bulbs nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“smart bulbs nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which light bulb brands do people search for most?
This chart shows how often people search Google for each light bulb brand by name. Each line represents a brand's share of searches for all three light bulb brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips Hue, Mirabella, Osram. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Hue | Mirabella | Osram |
|---|---|---|---|
| Oct 2025 | 86.5% | 5.7% | 7.8% |
| Nov 2025 | 86.4% | 9.1% | 4.5% |
| Dec 2025 | 88.2% | 7.4% | 4.4% |
| Jan 2026 | 88.1% | 5.2% | 6.7% |
| Feb 2026 | 89.6% | 3.8% | 6.6% |
| Mar 2026 | 86.1% | 6.1% | 7.8% |
| Apr 2026 | 90.3% | 3.4% | 6.2% |
| May 2026 | 90.7% | 4.3% | 4.9% |
| Jun 2026 | 89.1% | 3.9% | 7% |
| Jul 2026 | 89.8% | 4.7% | 5.4% |
| Aug 2026 | 89.1% | 4.8% | 6.1% |
| Sep 2026 | 87.9% | 6.1% | 6.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.9% | 2.6K | 0% | -1.2 points | |
| 2, moved from 3rd to 2nd | 6.1% | 180 | +28.6% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 6.1% | 180 | 0% | -0.1 pointsmoved from 2nd to 3rd |
87.9%
Held 1st. 2.6K estimated branded searches, 0% vs prior month. Share -1.2 points.
6.1%
Moved from 3rd to 2nd. 180 estimated branded searches, +28.6% vs prior month. Share +1.3 points.
3.
Osram6.1%
Moved from 2nd to 3rd. 180 estimated branded searches, 0% vs prior month. Share -0.1 points.
Which brand is most popular in search among light bulb brands in New Zealand?
3 brands
In September 2026, Philips Hue was the most searched among light bulb brands in New Zealand, with an estimated 2.6K branded searches, 87.9% of all searches for the three we track. Mirabella is in 2nd place, 81.8 percentage points behind at 6.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Philips Hue | 86.5% → 87.9% | 90.7%May 2026 | 86.1%Mar 2026 | 1st |
| Mirabella | 5.7% → 6.1% | 9.1%Nov 2025 | 3.4%Apr 2026 | 3rd → 2nd |
| Osram | 7.8% → 6.1% | 7.8%Oct 2025 | 4.4%Dec 2025 | 2nd → 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Philips Hue’s share of searches among light bulb brands in New Zealand increased from 86.5% to 87.9%.
- Across the 12 months ending September 2026, Osram’s share of searches among light bulb brands in New Zealand decreased from 7.8% to 6.1%.
- Across the 12 months ending September 2026, Philips Hue’s share of searches among light bulb brands in New Zealand peaked at 90.7% in May 2026 and was lowest at 86.1% in March 2026.
- Across the 12 months ending September 2026, Mirabella’s share of searches among light bulb brands in New Zealand peaked at 9.1% in November 2025 and was lowest at 3.4% in April 2026.
- Across the 12 months ending September 2026, Osram’s share of searches among light bulb brands in New Zealand peaked at 7.8% in October 2025 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, Mirabella rose from 3rd to 2nd among light bulb brands in New Zealand.
- Across the 12 months ending September 2026, Osram fell from 2nd to 3rd among light bulb brands in New Zealand.
How did search popularity change for New Zealand light bulb brands in September 2026?
2 changes
In September 2026, Mirabella overtook Osram to rank 2nd among light bulb brands in New Zealand, with 6.1% of the searches.
In September 2026, Philips Hue lost share of searches among light bulb brands in New Zealand, from 89.1% to 87.9%.
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