How popular isPepsi in search?
In August 2026, there were an estimated 7.5K branded searches for Pepsi in New Zealand which is up 41.3% over the last 11 months. Pepsi holds 14.6% estimated Share of Search among New Zealand soft drink brands and is ranked 2nd of 7 competitors for search popularity.
Coca-Cola54.8%
Pepsi14.6%- L&P12.5%
Bundaberg8.5%- Schweppes5.1%
Karma Drinks4.1%Phoenix Organic0.27%
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Which soft drink brands compete with Pepsi?
Share of Search by month for Coca-Cola, Pepsi, L&P, Bundaberg, Schweppes, Karma Drinks. The figures are in the table below the chart.
View monthly share of search table
| Month | Coca-Cola | Pepsi | L&P | Bundaberg | Schweppes | Karma Drinks | Phoenix Organic |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 11.8% | 14.8% | 9.7% | 5.4% | 4% | 0.38% |
| Nov 2025 | 57.1% | 9.1% | 18.6% | 7.7% | 4.3% | 2.9% | 0.3% |
| Dec 2025 | 59.5% | 9.1% | 13.2% | 10% | 5% | 2.8% | 0.39% |
| Jan 2026 | 55.1% | 10.8% | 14.9% | 9.9% | 5.3% | 3.6% | 0.36% |
| Feb 2026 | 55.1% | 12.3% | 15.4% | 8.4% | 4.4% | 4.1% | 0.25% |
| Mar 2026 | 54.4% | 11.5% | 15.9% | 10.5% | 3.9% | 3.5% | 0.33% |
| Apr 2026 | 54.3% | 13% | 15.4% | 8.4% | 5.3% | 3.3% | 0.25% |
| May 2026 | 56.1% | 12.1% | 14.3% | 9.4% | 4.3% | 3.5% | 0.24% |
| Jun 2026 | 57.8% | 13.8% | 11.9% | 9.1% | 4.3% | 2.9% | 0.24% |
| Jul 2026 | 54.8% | 15% | 12.2% | 9.2% | 5.3% | 3.2% | 0.31% |
| Aug 2026 | 54.8% | 14.6% | 12.5% | 8.5% | 5.1% | 4.1% | 0.27% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.8% | 28.2K | +12.4% | 0 points | |
| 2, held 2nd | 14.6% | 7.5K | +9.8% | -0.4 points | |
| 3, held 3rd | 12.5% | 6.5K | +15.8% | +0.4 points | |
| 4, held 4th | 8.5% | 4.4K | +4% | -0.7 points | |
| 5, held 5th | 5.1% | 2.6K | +9.1% | -0.2 points | |
| 6, held 6th | 4.1% | 2.1K | +43.5% | +0.9 points | |
| 7, held 7th | 0.27% | 140 | 0% | 0 points |
54.8%
held 1st · 28.2K estimated branded searches · +12.4% vs prior month · 0 points
2.
Pepsi14.6%
held 2nd · 7.5K estimated branded searches · +9.8% vs prior month · -0.4 points
3.
L&P12.5%
held 3rd · 6.5K estimated branded searches · +15.8% vs prior month · +0.4 points
8.5%
held 4th · 4.4K estimated branded searches · +4% vs prior month · -0.7 points
5.1%
held 5th · 2.6K estimated branded searches · +9.1% vs prior month · -0.2 points
4.1%
held 6th · 2.1K estimated branded searches · +43.5% vs prior month · +0.9 points
0.27%
held 7th · 140 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Pepsi and its closest rivals
How has branded search demand for Pepsi changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pepsi in New Zealand rose from 5.3K to 7.5K.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands in New Zealand increased from 11.8% to 14.6%.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands in New Zealand peaked at 15% in July 2026 and was lowest at 9.1% in November 2025.
- Across the 11 months ending August 2026, Pepsi rose from 3rd to 2nd among soft drink brands in New Zealand.
How did search popularity change for New Zealand soft drink brands in August 2026?
5 changes
In August 2026, Karma Drinks gained estimated Share of Search among soft drink brands in New Zealand, from 3.2% to 4.1%.
In August 2026, Bundaberg lost estimated Share of Search among soft drink brands in New Zealand, from 9.2% to 8.5%.
Estimated monthly branded searches for Pepsi in New Zealand rose 41.3% over 11 measured months, from 5.3K to 7.5K in August 2026.
Estimated monthly branded searches for Coca-Cola in New Zealand rose 15.5% over 11 measured months, from 24.4K to 28.2K in August 2026.
Estimated monthly branded searches for Phoenix Organic in New Zealand fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
How is Pepsi measured?
Brandwave collects information about searches that people make online using Pepsi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- diet pepsi
- pepsi
- pepsi 0
- pepsi 1 5 l
- pepsi blue
- pepsi cans
- pepsi com
- pepsi drink
- pepsi man
- pepsi max
- pepsi max can
- pepsi max vanilla
- pepsi near me
- pepsi new zealand
- pepsi nitrogen
- pepsi nz
- pepsi online
- pepsi soft drink
- sodastream pepsi
- sodastream pepsi max
- vanilla pepsi
- woolies pepsi max
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Is Pepsi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.