Brandwave

How popular isOderings in search?

In August 2026, there were an estimated 13.5K branded searches for Oderings in New Zealand which is down 35.4% over the last 11 months. Oderings holds 35.6% estimated Share of Search among New Zealand garden centres and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Kings Plant Barn54.8%
  2. Oderings35.6%
  3. Palmers5.3%
  4. Awapuni Nurseries4.3%
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Which garden centres compete with Oderings?

Oderings against garden centres in New Zealand, by month

Share of Search by month for Kings Plant Barn, Oderings, Palmers, Awapuni Nurseries. The figures are in the table below the chart.

View monthly share of search table
MonthKings Plant BarnOderingsPalmersAwapuni Nurseries
Oct 202560.2%30.4%5.1%4.2%
Nov 202564.2%27%5.5%3.3%
Dec 202565.7%27.3%4.9%2.1%
Jan 202664%26%5.3%4.7%
Feb 202664.9%25.5%5.2%4.4%
Mar 202663.4%27%4.3%5.3%
Apr 202655.9%35.2%5.1%3.8%
May 202660.3%29.3%5.7%4.7%
Jun 202660.5%29.3%5.7%4.4%
Jul 202659.6%30.2%5.9%4.3%
Aug 202654.8%35.6%5.3%4.3%
Sep 2026————

  1. 1.Kings Plant Barn

    54.8%

    held 1st · 20.7K estimated branded searches · +4.3% vs prior month · -4.9 points

  2. 2.Oderings

    35.6%

    held 2nd · 13.5K estimated branded searches · +33.7% vs prior month · +5.4 points

  3. 3.Palmers

    5.3%

    held 3rd · 2K estimated branded searches · +2.1% vs prior month · -0.6 points

  4. 4.Awapuni Nurseries

    4.3%

    held 4th · 1.6K estimated branded searches · +15.5% vs prior month · +0.1 points

Compare search popularity between Oderings and its closest rivals

How has branded search demand for Oderings changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Oderings in New Zealand fell from 20.9K to 13.5K.
  • Across the 11 months ending August 2026, Oderings’ estimated Share of Search among garden centres in New Zealand increased from 30.4% to 35.6%.
  • Across the 11 months ending August 2026, Oderings’ estimated Share of Search among garden centres in New Zealand peaked at 35.6% in August 2026 and was lowest at 25.5% in February 2026.

How did search popularity change for New Zealand garden centres in August 2026?

  1. In August 2026, Oderings gained estimated Share of Search among garden centres in New Zealand, from 30.2% to 35.6%.

  2. In August 2026, Kings Plant Barn lost estimated Share of Search among garden centres in New Zealand, from 59.6% to 54.8%.

  3. In August 2026, Palmers lost estimated Share of Search among garden centres in New Zealand, from 5.9% to 5.3%.

  4. Estimated monthly branded searches for Awapuni Nurseries in New Zealand fell 43.6% over 11 measured months, from 2.9K to 1.6K in August 2026.

Which garden product brands compete with Oderings?

Oderings against garden product brands in New Zealand, by month

Share of Search by month for Kings Plant Barn, Oderings, Daltons, Tui Garden, Yates. The figures are in the table below the chart.

View monthly share of search table
MonthKings Plant BarnOderingsDaltonsTui GardenYates
Oct 202560.6%30.6%4.8%2.1%1.9%
Nov 202564.9%27.3%4.1%1.9%1.9%
Dec 202566.2%27.6%3.4%1.4%1.4%
Jan 202664.5%26.2%5.3%2.1%1.9%
Feb 202664.9%25.5%5.6%2.3%1.8%
Mar 202662.2%26.5%6.4%2.8%2.1%
Apr 202656.1%35.3%4.9%2.3%1.5%
May 202660.4%29.4%6%2.4%1.9%
Jun 202659.1%28.7%7.5%2.3%2.4%
Jul 202659.1%29.9%6.6%2.6%1.7%
Aug 202653.3%34.7%7.1%2.8%2.1%
Sep 2026—————

  1. 1.Kings Plant Barn

    53.3%

    held 1st · 20.7K estimated branded searches · +4.3% vs prior month · -5.8 points

  2. 2.Oderings

    34.7%

    held 2nd · 13.5K estimated branded searches · +33.7% vs prior month · +4.7 points

  3. 3.Daltons

    7.1%

    held 3rd · 2.8K estimated branded searches · +23.8% vs prior month · +0.5 points

  4. 4.Tui Garden

    2.8%

    held 4th · 1.1K estimated branded searches · +22.5% vs prior month · +0.2 points

  5. 5.Yates

    2.1%

    held 5th · 830 estimated branded searches · +43.1% vs prior month · +0.4 points

Compare search popularity between Oderings and its closest rivals

How has branded search demand for Oderings changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Oderings’ estimated Share of Search among garden product brands in New Zealand increased from 30.6% to 34.7%.
  • Across the 11 months ending August 2026, Oderings’ estimated Share of Search among garden product brands in New Zealand peaked at 35.3% in April 2026 and was lowest at 25.5% in February 2026.

How did search popularity change for New Zealand garden product brands in August 2026?

  1. In August 2026, Oderings gained estimated Share of Search among garden product brands in New Zealand, from 29.9% to 34.7%.

  2. In August 2026, Kings Plant Barn lost estimated Share of Search among garden product brands in New Zealand, from 59.1% to 53.3%.

  3. Estimated monthly branded searches for Yates in New Zealand fell 37.1% over 11 measured months, from 1.3K to 830 in August 2026.

  4. Estimated monthly branded searches for Tui Garden in New Zealand fell 23.2% over 11 measured months, from 1.4K to 1.1K in August 2026.

  5. Estimated monthly branded searches for Daltons in New Zealand fell 15.9% over 11 measured months, from 3.3K to 2.8K in August 2026.

How is Oderings measured?

Brandwave collects information about searches that people make online using Oderings’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • barrington oderings
  • cashmere oderings
  • oderings
  • oderings barrington
  • oderings cashmere
  • oderings co nz
  • oderings compost
  • oderings garden
  • oderings garden centre
  • oderings garden centre barrington
  • oderings garden centre cashmere
  • oderings havelock
  • oderings near me
  • oderings nurseries
  • oderings nz
  • oderings online
  • oderings online shopping
  • oderings philpotts
  • oderings plants
  • oderings potting mix
  • oderings sale
  • oderings strawberry plants

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How the Brand Demand Index is measured

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