Oderings vs Yates:Which is more popular by branded search in New Zealand?
In August 2026, Oderings had more branded searches than Yates among garden product brands in New Zealand. Oderings was estimated to have 13.5K branded searches compared to Yates’ 830, and held a 34.7% Share of Search versus Yates’ 2.1%.
Follow Oderings vs Yates and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Oderings or Yates?
Compare the potting mix, fertiliser and garden product brands New Zealand gardeners use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oderings, Yates. The figures are in the table below the chart.
View monthly share of search table
| Month | Kings Plant Barn | Oderings | Daltons | Tui Garden | Yates |
|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 30.6% | 4.8% | 2.1% | 1.9% |
| Nov 2025 | 64.9% | 27.3% | 4.1% | 1.9% | 1.9% |
| Dec 2025 | 66.2% | 27.6% | 3.4% | 1.4% | 1.4% |
| Jan 2026 | 64.5% | 26.2% | 5.3% | 2.1% | 1.9% |
| Feb 2026 | 64.9% | 25.5% | 5.6% | 2.3% | 1.8% |
| Mar 2026 | 62.2% | 26.5% | 6.4% | 2.8% | 2.1% |
| Apr 2026 | 56.1% | 35.3% | 4.9% | 2.3% | 1.5% |
| May 2026 | 60.4% | 29.4% | 6% | 2.4% | 1.9% |
| Jun 2026 | 59.1% | 28.7% | 7.5% | 2.3% | 2.4% |
| Jul 2026 | 59.1% | 29.9% | 6.6% | 2.6% | 1.7% |
| Aug 2026 | 53.3% | 34.7% | 7.1% | 2.8% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the Oderings and Yates comparison changed over the last 12 months?
3 findings
- Oderings was ahead of Yates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oderings’ estimated Share of Search among garden product brands in New Zealand moved from 30.6% to 34.7%, and its estimated monthly branded searches moved from 20.9K to 13.5K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among garden product brands in New Zealand moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 1.3K to 830.
How did search popularity change for New Zealand garden product brands in August 2026?
2 changes
In August 2026, Oderings gained estimated Share of Search among garden product brands in New Zealand, from 29.9% to 34.7%.
Estimated monthly branded searches for Yates in New Zealand fell 37.1% over 11 measured months, from 1.3K to 830 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Oderings’ and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oderings
22 branded search terms
- barrington oderings
- cashmere oderings
- oderings
- oderings barrington
- oderings cashmere
- oderings co nz
- oderings compost
- oderings garden
- oderings garden centre
- oderings garden centre barrington
- oderings garden centre cashmere
- oderings havelock
- oderings near me
- oderings nurseries
- oderings nz
- oderings online
- oderings online shopping
- oderings philpotts
- oderings plants
- oderings potting mix
- oderings sale
- oderings strawberry plants
Yates
8 branded search terms
- yates
- yates co nz
- yates compost
- yates fertiliser
- yates garden
- yates nz
- yates online
- yates potting mix
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.