Brandwave

How popular isYates in search?

In August 2026, there were an estimated 830 branded searches for Yates in New Zealand which is down 37.1% over the last 11 months. Yates holds 2.1% estimated Share of Search among New Zealand garden product brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Kings Plant Barn53.3%
  2. Oderings34.7%
  3. Daltons7.1%
  4. Tui Garden2.8%
  5. Yates2.1%
Yates website (opens in a new tab)

Follow Yates and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which garden product brands compete with Yates?

Yates against garden product brands in New Zealand, by month

Share of Search by month for Kings Plant Barn, Oderings, Daltons, Tui Garden, Yates. The figures are in the table below the chart.

View monthly share of search table
MonthKings Plant BarnOderingsDaltonsTui GardenYates
Oct 202560.6%30.6%4.8%2.1%1.9%
Nov 202564.9%27.3%4.1%1.9%1.9%
Dec 202566.2%27.6%3.4%1.4%1.4%
Jan 202664.5%26.2%5.3%2.1%1.9%
Feb 202664.9%25.5%5.6%2.3%1.8%
Mar 202662.2%26.5%6.4%2.8%2.1%
Apr 202656.1%35.3%4.9%2.3%1.5%
May 202660.4%29.4%6%2.4%1.9%
Jun 202659.1%28.7%7.5%2.3%2.4%
Jul 202659.1%29.9%6.6%2.6%1.7%
Aug 202653.3%34.7%7.1%2.8%2.1%
Sep 2026—————

  1. 1.Kings Plant Barn

    53.3%

    held 1st · 20.7K estimated branded searches · +4.3% vs prior month · -5.8 points

  2. 2.Oderings

    34.7%

    held 2nd · 13.5K estimated branded searches · +33.7% vs prior month · +4.7 points

  3. 3.Daltons

    7.1%

    held 3rd · 2.8K estimated branded searches · +23.8% vs prior month · +0.5 points

  4. 4.Tui Garden

    2.8%

    held 4th · 1.1K estimated branded searches · +22.5% vs prior month · +0.2 points

  5. 5.Yates

    2.1%

    held 5th · 830 estimated branded searches · +43.1% vs prior month · +0.4 points

Compare search popularity between Yates and its closest rivals

How has branded search demand for Yates changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yates in New Zealand fell from 1.3K to 830.
  • Across the 11 months ending August 2026, Yates’ estimated Share of Search among garden product brands in New Zealand peaked at 2.4% in June 2026 and was lowest at 1.4% in December 2025.

How did search popularity change for New Zealand garden product brands in August 2026?

  1. In August 2026, Oderings gained estimated Share of Search among garden product brands in New Zealand, from 29.9% to 34.7%.

  2. In August 2026, Kings Plant Barn lost estimated Share of Search among garden product brands in New Zealand, from 59.1% to 53.3%.

  3. Estimated monthly branded searches for Yates in New Zealand fell 37.1% over 11 measured months, from 1.3K to 830 in August 2026.

  4. Estimated monthly branded searches for Tui Garden in New Zealand fell 23.2% over 11 measured months, from 1.4K to 1.1K in August 2026.

  5. Estimated monthly branded searches for Daltons in New Zealand fell 15.9% over 11 measured months, from 3.3K to 2.8K in August 2026.

How is Yates measured?

Brandwave collects information about searches that people make online using Yates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • yates
  • yates co nz
  • yates compost
  • yates fertiliser
  • yates garden
  • yates nz
  • yates online
  • yates potting mix

Do you work for Yates? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Yates your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record