Daltons vs Yates:Which is more popular by branded search in New Zealand?
In August 2026, Daltons had more branded searches than Yates among garden product brands in New Zealand. Daltons was estimated to have 2.8K branded searches compared to Yates’ 830, and held a 7.1% Share of Search versus Yates’ 2.1%.
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Which is more popular in search, Daltons or Yates?
Compare the potting mix, fertiliser and garden product brands New Zealand gardeners use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Daltons, Yates. The figures are in the table below the chart.
View monthly share of search table
| Month | Kings Plant Barn | Oderings | Daltons | Tui Garden | Yates |
|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 30.6% | 4.8% | 2.1% | 1.9% |
| Nov 2025 | 64.9% | 27.3% | 4.1% | 1.9% | 1.9% |
| Dec 2025 | 66.2% | 27.6% | 3.4% | 1.4% | 1.4% |
| Jan 2026 | 64.5% | 26.2% | 5.3% | 2.1% | 1.9% |
| Feb 2026 | 64.9% | 25.5% | 5.6% | 2.3% | 1.8% |
| Mar 2026 | 62.2% | 26.5% | 6.4% | 2.8% | 2.1% |
| Apr 2026 | 56.1% | 35.3% | 4.9% | 2.3% | 1.5% |
| May 2026 | 60.4% | 29.4% | 6% | 2.4% | 1.9% |
| Jun 2026 | 59.1% | 28.7% | 7.5% | 2.3% | 2.4% |
| Jul 2026 | 59.1% | 29.9% | 6.6% | 2.6% | 1.7% |
| Aug 2026 | 53.3% | 34.7% | 7.1% | 2.8% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the Daltons and Yates comparison changed over the last 12 months?
3 findings
- Daltons was ahead of Yates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Daltons’ estimated Share of Search among garden product brands in New Zealand moved from 4.8% to 7.1%, and its estimated monthly branded searches moved from 3.3K to 2.8K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among garden product brands in New Zealand moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 1.3K to 830.
How did search popularity change for New Zealand garden product brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Daltons’ and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.