Brandwave

Oderings vs Palmers:Which is more popular by branded search in New Zealand?

In August 2026, Oderings had more branded searches than Palmers among garden centres in New Zealand. Oderings was estimated to have 13.5K branded searches compared to Palmers’ 2K, and held a 35.6% Share of Search versus Palmers’ 5.3%.

Share of Search among garden centres in New Zealand in August 2026Which is more popular in search, Oderings or Palmers?
Oderings35.6%13.5K searches
vs
Palmers5.3%2K searches

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Which is more popular in search, Oderings or Palmers?

Compare the garden centres New Zealanders buy plants, trees and garden supplies from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oderings and Palmers among garden centres in New Zealand, by month

Share of Search by month for Oderings, Palmers. The figures are in the table below the chart.

View monthly share of search table
MonthKings Plant BarnOderingsPalmersAwapuni Nurseries
Oct 202560.2%30.4%5.1%4.2%
Nov 202564.2%27%5.5%3.3%
Dec 202565.7%27.3%4.9%2.1%
Jan 202664%26%5.3%4.7%
Feb 202664.9%25.5%5.2%4.4%
Mar 202663.4%27%4.3%5.3%
Apr 202655.9%35.2%5.1%3.8%
May 202660.3%29.3%5.7%4.7%
Jun 202660.5%29.3%5.7%4.4%
Jul 202659.6%30.2%5.9%4.3%
Aug 202654.8%35.6%5.3%4.3%
Sep 2026————

How has the Oderings and Palmers comparison changed over the last 12 months?

  • Oderings was ahead of Palmers in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Oderings’ estimated Share of Search among garden centres in New Zealand moved from 30.4% to 35.6%, and its estimated monthly branded searches moved from 20.9K to 13.5K.
  • Across the 11 months ending August 2026, Palmers’ estimated Share of Search among garden centres in New Zealand moved from 5.1% to 5.3%, and its estimated monthly branded searches moved from 3.5K to 2K.

How did search popularity change for New Zealand garden centres in August 2026?

  1. In August 2026, Oderings gained estimated Share of Search among garden centres in New Zealand, from 30.2% to 35.6%.

  2. In August 2026, Palmers lost estimated Share of Search among garden centres in New Zealand, from 5.9% to 5.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Oderings’ and Palmers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oderings

22 branded search terms

  • barrington oderings
  • cashmere oderings
  • oderings
  • oderings barrington
  • oderings cashmere
  • oderings co nz
  • oderings compost
  • oderings garden
  • oderings garden centre
  • oderings garden centre barrington
  • oderings garden centre cashmere
  • oderings havelock
  • oderings near me
  • oderings nurseries
  • oderings nz
  • oderings online
  • oderings online shopping
  • oderings philpotts
  • oderings plants
  • oderings potting mix
  • oderings sale
  • oderings strawberry plants

Palmers

6 branded search terms

  • palmers garden centre
  • palmers garden centre lower hutt
  • palmers garden centre near me
  • palmers garden centre online shopping
  • palmers nursery
  • palmers plants

How the Brand Demand Index is measured

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