How popular isPalmers in search?
In August 2026, there were an estimated 2K branded searches for Palmers in New Zealand which is down 43.3% over the last 11 months. Palmers holds 5.3% estimated Share of Search among New Zealand garden centres and is ranked 3rd of 4 competitors for search popularity.
Kings Plant Barn54.8%Oderings35.6%
Palmers5.3%
Awapuni Nurseries4.3%
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Which garden centres compete with Palmers?
Share of Search by month for Kings Plant Barn, Oderings, Palmers, Awapuni Nurseries. The figures are in the table below the chart.
View monthly share of search table
| Month | Kings Plant Barn | Oderings | Palmers | Awapuni Nurseries |
|---|---|---|---|---|
| Oct 2025 | 60.2% | 30.4% | 5.1% | 4.2% |
| Nov 2025 | 64.2% | 27% | 5.5% | 3.3% |
| Dec 2025 | 65.7% | 27.3% | 4.9% | 2.1% |
| Jan 2026 | 64% | 26% | 5.3% | 4.7% |
| Feb 2026 | 64.9% | 25.5% | 5.2% | 4.4% |
| Mar 2026 | 63.4% | 27% | 4.3% | 5.3% |
| Apr 2026 | 55.9% | 35.2% | 5.1% | 3.8% |
| May 2026 | 60.3% | 29.3% | 5.7% | 4.7% |
| Jun 2026 | 60.5% | 29.3% | 5.7% | 4.4% |
| Jul 2026 | 59.6% | 30.2% | 5.9% | 4.3% |
| Aug 2026 | 54.8% | 35.6% | 5.3% | 4.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.8% | 20.7K | +4.3% | -4.9 points | |
| 2, held 2nd | 35.6% | 13.5K | +33.7% | +5.4 points | |
| 3, held 3rd | 5.3% | 2K | +2.1% | -0.6 points | |
| 4, held 4th | 4.3% | 1.6K | +15.5% | +0.1 points |
54.8%
held 1st · 20.7K estimated branded searches · +4.3% vs prior month · -4.9 points
2.
35.6%
held 2nd · 13.5K estimated branded searches · +33.7% vs prior month · +5.4 points
3.
Palmers5.3%
held 3rd · 2K estimated branded searches · +2.1% vs prior month · -0.6 points
4.3%
held 4th · 1.6K estimated branded searches · +15.5% vs prior month · +0.1 points
Compare search popularity between Palmers and its closest rivals
How has branded search demand for Palmers changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Palmers in New Zealand fell from 3.5K to 2K.
- Across the 11 months ending August 2026, Palmers’ estimated Share of Search among garden centres in New Zealand peaked at 5.9% in July 2026 and was lowest at 4.3% in March 2026.
How did search popularity change for New Zealand garden centres in August 2026?
4 changes
In August 2026, Oderings gained estimated Share of Search among garden centres in New Zealand, from 30.2% to 35.6%.
In August 2026, Kings Plant Barn lost estimated Share of Search among garden centres in New Zealand, from 59.6% to 54.8%.
In August 2026, Palmers lost estimated Share of Search among garden centres in New Zealand, from 5.9% to 5.3%.
Estimated monthly branded searches for Awapuni Nurseries in New Zealand fell 43.6% over 11 measured months, from 2.9K to 1.6K in August 2026.
How is Palmers measured?
Brandwave collects information about searches that people make online using Palmers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- palmers garden centre
- palmers garden centre lower hutt
- palmers garden centre near me
- palmers garden centre online shopping
- palmers nursery
- palmers plants
Do you work for Palmers? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Palmers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.