Awapuni Nurseries vs Palmers:Which is more popular by branded search in New Zealand?
In August 2026, Palmers had more branded searches than Awapuni Nurseries among garden centres in New Zealand. Palmers was estimated to have 2K branded searches compared to Awapuni Nurseries’ 1.6K, and held a 5.3% Share of Search versus Awapuni Nurseries’ 4.3%.
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Which is more popular in search, Awapuni Nurseries or Palmers?
Compare the garden centres New Zealanders buy plants, trees and garden supplies from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Palmers, Awapuni Nurseries. The figures are in the table below the chart.
View monthly share of search table
| Month | Kings Plant Barn | Oderings | Palmers | Awapuni Nurseries |
|---|---|---|---|---|
| Oct 2025 | 60.2% | 30.4% | 5.1% | 4.2% |
| Nov 2025 | 64.2% | 27% | 5.5% | 3.3% |
| Dec 2025 | 65.7% | 27.3% | 4.9% | 2.1% |
| Jan 2026 | 64% | 26% | 5.3% | 4.7% |
| Feb 2026 | 64.9% | 25.5% | 5.2% | 4.4% |
| Mar 2026 | 63.4% | 27% | 4.3% | 5.3% |
| Apr 2026 | 55.9% | 35.2% | 5.1% | 3.8% |
| May 2026 | 60.3% | 29.3% | 5.7% | 4.7% |
| Jun 2026 | 60.5% | 29.3% | 5.7% | 4.4% |
| Jul 2026 | 59.6% | 30.2% | 5.9% | 4.3% |
| Aug 2026 | 54.8% | 35.6% | 5.3% | 4.3% |
| Sep 2026 | — | — | — | — |
How has the Awapuni Nurseries and Palmers comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Awapuni Nurseries took it in March 2026, Palmers took it in April 2026.
- Across the 11 months ending August 2026, Awapuni Nurseries’ estimated Share of Search among garden centres in New Zealand moved from 4.2% to 4.3%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 11 months ending August 2026, Palmers’ estimated Share of Search among garden centres in New Zealand moved from 5.1% to 5.3%, and its estimated monthly branded searches moved from 3.5K to 2K.
How did search popularity change for New Zealand garden centres in August 2026?
2 changes
In August 2026, Palmers lost estimated Share of Search among garden centres in New Zealand, from 5.9% to 5.3%.
Estimated monthly branded searches for Awapuni Nurseries in New Zealand fell 43.6% over 11 measured months, from 2.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Awapuni Nurseries’ and Palmers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Awapuni Nurseries
6 branded search terms
- awapuni co nz
- awapuni nurseries
- awapuni nurseries ltd
- awapuni nurseries near me
- awapuni nurseries nz
- awapuni nurseries online
Palmers
6 branded search terms
- palmers garden centre
- palmers garden centre lower hutt
- palmers garden centre near me
- palmers garden centre online shopping
- palmers nursery
- palmers plants
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.