Brandwave

How popular isNZMCA?

In September 2026, people searched for NZMCA by name about 5,660 times in New Zealand, a 30.4% decrease from the previous year. These searches made up 24.7% of all New Zealand holiday park chain searches, placing NZMCA third out of six chains. When we asked both ChatGPT and Google AI Overviews about holiday park chains, NZMCA did not appear in any of the answers.

Search and AI answers in September 2026

NZMCA is the third most searched of 6 competitors and not listed in any AI answer.

  1. TOP 10 Holiday ParksShare of searches 43.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Tasman Holiday ParksShare of searches 28.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. NZMCAShare of searches 24.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Holiday Parks New ZealandShare of searches 2.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  5. Kiwi Holiday ParksShare of searches 0.61%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top holiday park chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NZMCA did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TOP 10 Holiday Parks1st
  2. Tasman Holiday Parks2nd
  3. Kiwi Holiday Parks3rd
  4. Holiday Parks New Zealand4th
  5. NZMCA–
  6. Discovery Parks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TOP 10 Holiday Parks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tasman Holiday Parks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kiwi Holiday Parks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Holiday Parks New Zealand1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZMCA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Discovery Parks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about holiday park chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which holiday park chains compete with NZMCA?

NZMCA against holiday park chains in New Zealand, by month

Share of searches by month for TOP 10 Holiday Parks, Tasman Holiday Parks, NZMCA, Holiday Parks New Zealand. The figures are in the table below the chart.

View monthly share of searches table
MonthTOP 10 Holiday ParksTasman Holiday ParksNZMCAHoliday Parks New ZealandKiwi Holiday ParksDiscovery Parks
Oct 202546.1%25.2%25.3%2.2%0.84%0.25%
Nov 202550.7%22.7%23.5%2.5%0.5%0.2%
Dec 202549.6%27%20.4%2%0.87%0.16%
Jan 202647.6%26%23.6%1.9%0.71%0.21%
Feb 202642.7%28.6%26.5%1.4%0.52%0.29%
Mar 202644.5%24.4%28.2%1.8%0.81%0.3%
Apr 202645.5%24.8%27.8%1.2%0.41%0.26%
May 202638.6%31.5%27.5%1.5%0.52%0.43%
Jun 202638.6%31.5%27.3%1.9%0.41%0.35%
Jul 202641%33.4%22.6%2%0.56%0.35%
Aug 202640.5%27%28.1%3.6%0.43%0.37%
Sep 202643.1%28.7%24.7%2.6%0.61%0.3%

  1. 1.TOP 10 Holiday Parks

    43.1%

    Held 1st. 9.9K estimated branded searches, +50% vs prior month. Share +2.6 points.

  2. 2.Tasman Holiday Parks

    28.7%

    Moved from 3rd to 2nd. 6.6K estimated branded searches, +50% vs prior month. Share +1.7 points.

  3. 3.NZMCA

    24.7%

    Moved from 2nd to 3rd. 5.7K estimated branded searches, +23.9% vs prior month. Share -3.4 points.

  4. 4.Holiday Parks New Zealand

    2.6%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Kiwi Holiday Parks

    0.61%

    Held 5th. 140 estimated branded searches, +100% vs prior month. Share +0.2 points.

  6. 6.Discovery Parks

    0.3%

    Held 6th. 70 estimated branded searches, +16.7% vs prior month. Share -0.1 points.

Compare popularity between NZMCA and its closest rivals

Every comparison with NZMCA

5 comparisons

How has branded search demand for NZMCA changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NZMCA in New Zealand fell from 8.1K to 5.7K.
  • Across the 12 months ending September 2026, NZMCA’s share of searches among holiday park chains in New Zealand decreased from 25.3% to 24.7%.
  • Across the 12 months ending September 2026, NZMCA’s share of searches among holiday park chains in New Zealand peaked at 28.2% in March 2026 and was lowest at 20.4% in December 2025.
  • Across the 12 months ending September 2026, NZMCA fell from 2nd to 3rd among holiday park chains in New Zealand.

How did search popularity change for New Zealand holiday park chains in September 2026?

6 changes

  1. In September 2026, Tasman Holiday Parks overtook NZMCA to rank 2nd among holiday park chains in New Zealand, with 28.7% of the searches.

  2. In September 2026, TOP 10 Holiday Parks gained share of searches among holiday park chains in New Zealand, from 40.5% to 43.1%.

  3. In September 2026, NZMCA lost share of searches among holiday park chains in New Zealand, from 28.1% to 24.7%.

  4. In September 2026, Holiday Parks New Zealand lost share of searches among holiday park chains in New Zealand, from 3.6% to 2.6%.

  5. Estimated monthly branded searches for Kiwi Holiday Parks in New Zealand fell 48.1% over 12 measured months, from 270 to 140 in September 2026.

  6. Estimated monthly branded searches for Discovery Parks in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in September 2026.

How are NZMCA’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using NZMCA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • campsaver nzmca
  • covi nzmca insurance
  • foxton nzmca park
  • gisborne nzmca park
  • kaikoura nzmca park
  • nzmca
  • nzmca camping
  • nzmca discounts
  • nzmca parks
  • nzmca sites
  • wireless nation nzmca

Do you work for NZMCA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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