Brandwave

NZMCA vs Tasman Holiday Parks:Which is more popular?

In September 2026, Tasman Holiday Parks had more branded searches than NZMCA among holiday park chains in New Zealand. Tasman Holiday Parks had about 6,600 branded searches, while NZMCA had 5,660. Tasman Holiday Parks made up 28.7% of all holiday park chain searches we track, and NZMCA accounted for 24.7%. When we asked ChatGPT and Google AI Overviews about holiday park chains, Tasman Holiday Parks appeared in all four answers and NZMCA in none.

Among holiday park chains in New Zealand in September 2026

Who do people search for more?

Tasman Holiday Parks, about 17% more searches than NZMCA

Tasman Holiday Parks 6.6K searchesNZMCA 5.7K searches

Who does AI mention more?

Tasman Holiday Parks, mentioned in every answer we collected

Tasman Holiday Parks in 4 of 4NZMCA in 0 of 4

Who does AI recommend more?

Tasman Holiday Parks, the only one of the two named

Tasman Holiday Parks first in 3NZMCA never named

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Top holiday park chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tasman Holiday Parks appeared in all four answers. NZMCA did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TOP 10 Holiday Parks1st
  2. Tasman Holiday Parks2nd
  3. Kiwi Holiday Parks3rd
  4. Holiday Parks New Zealand4th
  5. NZMCA–
  6. Discovery Parks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TOP 10 Holiday Parks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tasman Holiday Parks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kiwi Holiday Parks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Holiday Parks New Zealand1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZMCA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Discovery Parks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about holiday park chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is NZMCA or Tasman Holiday Parks more popular in search?

This chart shows how often people search Google for NZMCA and Tasman Holiday Parks by name. Each line represents a brand's share of searches for all six holiday park chains we track, month by month, from searches in New Zealand.

NZMCA and Tasman Holiday Parks among holiday park chains in New Zealand, by month

Share of searches by month for Tasman Holiday Parks, NZMCA. The figures are in the table below the chart.

View monthly share of searches table
MonthTOP 10 Holiday ParksTasman Holiday ParksNZMCAHoliday Parks New ZealandKiwi Holiday ParksDiscovery Parks
Oct 202546.1%25.2%25.3%2.2%0.84%0.25%
Nov 202550.7%22.7%23.5%2.5%0.5%0.2%
Dec 202549.6%27%20.4%2%0.87%0.16%
Jan 202647.6%26%23.6%1.9%0.71%0.21%
Feb 202642.7%28.6%26.5%1.4%0.52%0.29%
Mar 202644.5%24.4%28.2%1.8%0.81%0.3%
Apr 202645.5%24.8%27.8%1.2%0.41%0.26%
May 202638.6%31.5%27.5%1.5%0.52%0.43%
Jun 202638.6%31.5%27.3%1.9%0.41%0.35%
Jul 202641%33.4%22.6%2%0.56%0.35%
Aug 202640.5%27%28.1%3.6%0.43%0.37%
Sep 202643.1%28.7%24.7%2.6%0.61%0.3%

How has the NZMCA and Tasman Holiday Parks comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Tasman Holiday Parks took it in December 2025, NZMCA took it in March 2026, Tasman Holiday Parks took it in May 2026, NZMCA took it in August 2026, Tasman Holiday Parks took it in September 2026.
  • Across the 12 months ending September 2026, NZMCA’s share of searches among holiday park chains in New Zealand moved from 25.3% to 24.7%, and its estimated monthly branded searches moved from 8.1K to 5.7K.
  • Across the 12 months ending September 2026, Tasman Holiday Parks’ share of searches among holiday park chains in New Zealand moved from 25.2% to 28.7%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for New Zealand holiday park chains in September 2026?

2 changes

  1. In September 2026, Tasman Holiday Parks overtook NZMCA to rank 2nd among holiday park chains in New Zealand, with 28.7% of the searches.

  2. In September 2026, NZMCA lost share of searches among holiday park chains in New Zealand, from 28.1% to 24.7%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using NZMCA’s and Tasman Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NZMCA

11 branded search terms

  • campsaver nzmca
  • covi nzmca insurance
  • foxton nzmca park
  • gisborne nzmca park
  • kaikoura nzmca park
  • nzmca
  • nzmca camping
  • nzmca discounts
  • nzmca parks
  • nzmca sites
  • wireless nation nzmca

Tasman Holiday Parks

1 branded search term

  • tasman holiday parks

How the Brand Demand Index is measured

Other head-to-heads among holiday park chains

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