NZMCA vs TOP 10 Holiday Parks:Which is more popular?
In September 2026, TOP 10 Holiday Parks had more branded searches than NZMCA among holiday park chains in New Zealand. TOP 10 Holiday Parks had about 9,900 branded searches, while NZMCA had 5,660. TOP 10 Holiday Parks made up 43.1% of all holiday park chain searches we track, and NZMCA accounted for 24.7%. When we asked ChatGPT and Google AI Overviews about holiday park chains, TOP 10 Holiday Parks appeared in all four answers and NZMCA in none.
Who do people search for more?
TOP 10 Holiday Parks, about 75% more searches than NZMCA
Who does AI mention more?
TOP 10 Holiday Parks, mentioned in every answer we collected
Who does AI recommend more?
TOP 10 Holiday Parks, the only one of the two named
Follow NZMCA vs TOP 10 Holiday Parks and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top holiday park chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, TOP 10 Holiday Parks appeared in all four answers. NZMCA did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TOP 10 Holiday Parks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tasman Holiday Parks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Kiwi Holiday Parks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Holiday Parks New Zealand1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NZMCA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Discovery Parks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about holiday park chains
4 answers
Asked ChatGPT
“Which holiday park chain should I book in New Zealand?”
Asked ChatGPT
“What are the best holiday park chains in New Zealand?”
Asked ChatGPT
“What's the best holiday park chain in New Zealand for family camping?”
Searched Google, AI Overview
“holiday park nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family holiday parks”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NZMCA or TOP 10 Holiday Parks more popular in search?
This chart shows how often people search Google for NZMCA and TOP 10 Holiday Parks by name. Each line represents a brand's share of searches for all six holiday park chains we track, month by month, from searches in New Zealand.
Share of searches by month for TOP 10 Holiday Parks, NZMCA. The figures are in the table below the chart.
View monthly share of searches table
| Month | TOP 10 Holiday Parks | Tasman Holiday Parks | NZMCA | Holiday Parks New Zealand | Kiwi Holiday Parks | Discovery Parks |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 25.2% | 25.3% | 2.2% | 0.84% | 0.25% |
| Nov 2025 | 50.7% | 22.7% | 23.5% | 2.5% | 0.5% | 0.2% |
| Dec 2025 | 49.6% | 27% | 20.4% | 2% | 0.87% | 0.16% |
| Jan 2026 | 47.6% | 26% | 23.6% | 1.9% | 0.71% | 0.21% |
| Feb 2026 | 42.7% | 28.6% | 26.5% | 1.4% | 0.52% | 0.29% |
| Mar 2026 | 44.5% | 24.4% | 28.2% | 1.8% | 0.81% | 0.3% |
| Apr 2026 | 45.5% | 24.8% | 27.8% | 1.2% | 0.41% | 0.26% |
| May 2026 | 38.6% | 31.5% | 27.5% | 1.5% | 0.52% | 0.43% |
| Jun 2026 | 38.6% | 31.5% | 27.3% | 1.9% | 0.41% | 0.35% |
| Jul 2026 | 41% | 33.4% | 22.6% | 2% | 0.56% | 0.35% |
| Aug 2026 | 40.5% | 27% | 28.1% | 3.6% | 0.43% | 0.37% |
| Sep 2026 | 43.1% | 28.7% | 24.7% | 2.6% | 0.61% | 0.3% |
How has the NZMCA and TOP 10 Holiday Parks comparison changed over the last 12 months?
3 findings
- TOP 10 Holiday Parks was ahead of NZMCA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NZMCA’s share of searches among holiday park chains in New Zealand moved from 25.3% to 24.7%, and its estimated monthly branded searches moved from 8.1K to 5.7K.
- Across the 12 months ending September 2026, TOP 10 Holiday Parks’ share of searches among holiday park chains in New Zealand moved from 46.1% to 43.1%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for New Zealand holiday park chains in September 2026?
3 changes
In September 2026, Tasman Holiday Parks overtook NZMCA to rank 2nd among holiday park chains in New Zealand, with 28.7% of the searches.
In September 2026, TOP 10 Holiday Parks gained share of searches among holiday park chains in New Zealand, from 40.5% to 43.1%.
In September 2026, NZMCA lost share of searches among holiday park chains in New Zealand, from 28.1% to 24.7%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using NZMCA’s and TOP 10 Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZMCA
11 branded search terms
- campsaver nzmca
- covi nzmca insurance
- foxton nzmca park
- gisborne nzmca park
- kaikoura nzmca park
- nzmca
- nzmca camping
- nzmca discounts
- nzmca parks
- nzmca sites
- wireless nation nzmca
TOP 10 Holiday Parks
2 branded search terms
- top 10 holiday park
- top10holidayparks
Other head-to-heads among holiday park chains
- TOP 10 Holiday Parks vs Tasman Holiday Parks: compare popularity
- TOP 10 Holiday Parks vs Holiday Parks New Zealand: compare popularity
- Tasman Holiday Parks vs NZMCA: compare popularity
- Tasman Holiday Parks vs Holiday Parks New Zealand: compare popularity
- NZMCA vs Holiday Parks New Zealand: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.