Brandwave

Holiday Parks New Zealand vs NZMCA:Which is more popular?

In September 2026, NZMCA had more branded searches than Holiday Parks New Zealand among holiday park chains in New Zealand. NZMCA had about 5,660 branded searches, while Holiday Parks New Zealand had 590. NZMCA made up 24.7% of all holiday park chain searches we track, and Holiday Parks New Zealand accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about holiday park chains, Holiday Parks New Zealand appeared in one of the four answers and NZMCA in none.

Among holiday park chains in New Zealand in September 2026

Who do people search for more?

NZMCA, about 10 searches for every 1 for Holiday Parks New Zealand

NZMCA 5.7K searchesHoliday Parks New Zealand 590 searches

Who does AI mention more?

Holiday Parks New Zealand, mentioned in 1 of 4 answers, NZMCA in 0

Holiday Parks New Zealand in 1 of 4NZMCA in 0 of 4

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Top holiday park chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Holiday Parks New Zealand was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. NZMCA did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TOP 10 Holiday Parks1st
  2. Tasman Holiday Parks2nd
  3. Kiwi Holiday Parks3rd
  4. Holiday Parks New Zealand4th
  5. NZMCA–
  6. Discovery Parks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TOP 10 Holiday Parks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tasman Holiday Parks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kiwi Holiday Parks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Holiday Parks New Zealand1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZMCA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Discovery Parks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about holiday park chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Holiday Parks New Zealand or NZMCA more popular in search?

This chart shows how often people search Google for Holiday Parks New Zealand and NZMCA by name. Each line represents a brand's share of searches for all six holiday park chains we track, month by month, from searches in New Zealand.

Holiday Parks New Zealand and NZMCA among holiday park chains in New Zealand, by month

Share of searches by month for NZMCA, Holiday Parks New Zealand. The figures are in the table below the chart.

View monthly share of searches table
MonthTOP 10 Holiday ParksTasman Holiday ParksNZMCAHoliday Parks New ZealandKiwi Holiday ParksDiscovery Parks
Oct 202546.1%25.2%25.3%2.2%0.84%0.25%
Nov 202550.7%22.7%23.5%2.5%0.5%0.2%
Dec 202549.6%27%20.4%2%0.87%0.16%
Jan 202647.6%26%23.6%1.9%0.71%0.21%
Feb 202642.7%28.6%26.5%1.4%0.52%0.29%
Mar 202644.5%24.4%28.2%1.8%0.81%0.3%
Apr 202645.5%24.8%27.8%1.2%0.41%0.26%
May 202638.6%31.5%27.5%1.5%0.52%0.43%
Jun 202638.6%31.5%27.3%1.9%0.41%0.35%
Jul 202641%33.4%22.6%2%0.56%0.35%
Aug 202640.5%27%28.1%3.6%0.43%0.37%
Sep 202643.1%28.7%24.7%2.6%0.61%0.3%

How has the Holiday Parks New Zealand and NZMCA comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand holiday park chains in September 2026?

3 changes

  1. In September 2026, Tasman Holiday Parks overtook NZMCA to rank 2nd among holiday park chains in New Zealand, with 28.7% of the searches.

  2. In September 2026, NZMCA lost share of searches among holiday park chains in New Zealand, from 28.1% to 24.7%.

  3. In September 2026, Holiday Parks New Zealand lost share of searches among holiday park chains in New Zealand, from 3.6% to 2.6%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Holiday Parks New Zealand’s and NZMCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Holiday Parks New Zealand

1 branded search term

  • holiday parks new zealand

NZMCA

11 branded search terms

  • campsaver nzmca
  • covi nzmca insurance
  • foxton nzmca park
  • gisborne nzmca park
  • kaikoura nzmca park
  • nzmca
  • nzmca camping
  • nzmca discounts
  • nzmca parks
  • nzmca sites
  • wireless nation nzmca

How the Brand Demand Index is measured

Other head-to-heads among holiday park chains

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