How popular isNutritional Supplements NZ?
In October 2026, people searched for Nutritional Supplements NZ by name about 3,600 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 6.1% of all New Zealand sports supplement store searches, placing Nutritional Supplements NZ fifth out of seven stores. When we asked both ChatGPT and Google AI Overviews about sports supplement stores, Nutritional Supplements NZ did not appear in any of the answers.
Nutritional Supplements NZ is the fifth most searched of 7 competitors and not named in the AI answers we collected.
Sprint FitShare of searches 30.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
SportsfuelShare of searches 24.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
NZ MuscleShare of searches 18.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
XplosivShare of searches 12.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd- Nutritional Supplements NZShare of searches 6.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top sports supplement stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Nutritional Supplements NZ did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sportsfuel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sprint Fit2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NZ Muscle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Xplosiv2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Supplements.co.nz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Infinity Supplements2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Nutritional Supplements NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sports supplement stores
4 answers
Asked ChatGPT
“Which sports supplement store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best sports supplement stores in New Zealand?”
Asked ChatGPT
“What's the best sports supplement store in New Zealand for protein supplements?”
Searched Google, AI Overview
“best supplement store”
Searched Google, AI Overview
“protein shop nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Nutritional Supplements NZ compared with other New Zealand sports supplement stores?
Share of searches by month for Sprint Fit, Sportsfuel, NZ Muscle, Xplosiv, Nutritional Supplements NZ, Supplements.co.nz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sprint Fit | Sportsfuel | NZ Muscle | Xplosiv | Nutritional Supplements NZ | Supplements.co.nz | Infinity Supplements |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.6% | 20.9% | 34.1% | 8.3% | 5.1% | 5.1% | 1% |
| Dec 2025 | 24.3% | 19.8% | 32.9% | 9.8% | 5.9% | 5.9% | 1.4% |
| Jan 2026 | 24.3% | 19.8% | 33.2% | 9.7% | 5.9% | 5.9% | 1.2% |
| Feb 2026 | 24.9% | 20.4% | 35.4% | 8.3% | 5% | 5% | 1.2% |
| Mar 2026 | 23.8% | 23.7% | 32.4% | 9.5% | 4.7% | 4.7% | 1.2% |
| Apr 2026 | 26.9% | 22% | 30% | 9% | 5.4% | 5.4% | 1.3% |
| May 2026 | 24.4% | 24.3% | 32.6% | 8.1% | 4.8% | 4.8% | 0.97% |
| Jun 2026 | 9.2% | 9.2% | 73% | 3.8% | 2.2% | 2.2% | 0.45% |
| Jul 2026 | 20% | 16.3% | 46.8% | 8.2% | 4% | 4% | 0.79% |
| Aug 2026 | 24.7% | 20.2% | 32% | 10.1% | 6% | 6% | 0.98% |
| Sep 2026 | 29.5% | 24.1% | 21.5% | 11.9% | 5.9% | 5.9% | 1.2% |
| Oct 2026 | 30.5% | 24.9% | 18.4% | 12.5% | 6.1% | 6.1% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.5% | 18.1K | -0.06% | +1 points | |
| 2, held 2nd | 24.9% | 14.8K | 0% | +0.8 points | |
| 3, held 3rd | 18.4% | 10.9K | -17.2% | -3.1 points | |
| 4, held 4th | 12.5% | 7.4K | +1.1% | +0.5 points | |
| 5, held 5th | 6.1% | 3.6K | 0% | +0.2 points | |
| 6, held 6th | 6.1% | 3.6K | 0% | +0.2 points | |
| 7, held 7th | 1.5% | 880 | +22.2% | +0.3 points |
30.5%
Held 1st. 18.1K estimated branded searches, -0.06% vs prior month. Share +1 points.
24.9%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.8 points.
18.4%
Held 3rd. 10.9K estimated branded searches, -17.2% vs prior month. Share -3.1 points.
4.
Xplosiv12.5%
Held 4th. 7.4K estimated branded searches, +1.1% vs prior month. Share +0.5 points.
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.1%
Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.5%
Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share +0.3 points.
Compare popularity between Nutritional Supplements NZ and its closest rivals
Nutritional Supplements NZ vs Sportsfuel: compare popularity
Nutritional Supplements NZ vs NZ Muscle: compare popularity
Nutritional Supplements NZ vs Xplosiv: compare popularity
Nutritional Supplements NZ vs Supplements.co.nz: compare popularity
Nutritional Supplements NZ vs Infinity Supplements: compare popularity- Compare Nutritional Supplements NZ with any brand
Every comparison with Nutritional Supplements NZ
6 comparisons
How has branded search demand for Nutritional Supplements NZ changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Nutritional Supplements NZ in New Zealand fell from 4.4K to 3.6K.
- Across the 12 months ending October 2026, Nutritional Supplements NZ’s share of searches among sports supplement stores in New Zealand increased from 5.1% to 6.1%.
- Across the 12 months ending October 2026, Nutritional Supplements NZ’s share of searches among sports supplement stores in New Zealand peaked at 6.1% in October 2026 and was lowest at 2.2% in June 2026.
How did search popularity change for New Zealand sports supplement stores in October 2026?
6 changes

In October 2026, Sprint Fit gained share of searches among sports supplement stores in New Zealand, from 29.5% to 30.5%.

In October 2026, Sportsfuel gained share of searches among sports supplement stores in New Zealand, from 24.1% to 24.9%.

In October 2026, Xplosiv gained share of searches among sports supplement stores in New Zealand, from 11.9% to 12.5%.

In October 2026, NZ Muscle lost share of searches among sports supplement stores in New Zealand, from 21.5% to 18.4%.

Infinity Supplements’ share of searches among sports supplement stores in New Zealand has gained ground for 3 months in a row, from 0.79% to 1.5% in October 2026.
Estimated monthly branded searches for Nutritional Supplements NZ in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.
How are Nutritional Supplements NZ’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Nutritional Supplements NZ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nutritional supplements nz
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