How popular isSupplements.co.nz?
In October 2026, people searched for Supplements.co.nz by name about 3,600 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 6.1% of all New Zealand sports supplement store searches, placing Supplements.co.nz sixth out of seven stores. When we asked both ChatGPT and Google AI Overviews about sports supplement stores, Supplements.co.nz appeared in two of the four answers and was the sixth most recommended of the seven.
Supplements.co.nz is the sixth most searched of 7 competitors and the sixth most recommended in the AI answers we collected.
Sprint FitShare of searches 30.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
SportsfuelShare of searches 24.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
NZ MuscleShare of searches 18.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
XplosivShare of searches 12.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Supplements.co.nzShare of searches 6.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
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Top sports supplement stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Supplements.co.nz was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Supplements.co.nz is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sportsfuel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sprint Fit2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- NZ Muscle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Xplosiv2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Supplements.co.nz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Infinity Supplements2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Nutritional Supplements NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sports supplement stores
4 answers
Asked ChatGPT
“Which sports supplement store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best sports supplement stores in New Zealand?”
Asked ChatGPT
“What's the best sports supplement store in New Zealand for protein supplements?”
Searched Google, AI Overview
“best supplement store”
Searched Google, AI Overview
“protein shop nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Supplements.co.nz compared with other New Zealand sports supplement stores?
Share of searches by month for Sprint Fit, Sportsfuel, NZ Muscle, Xplosiv, Nutritional Supplements NZ, Supplements.co.nz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sprint Fit | Sportsfuel | NZ Muscle | Xplosiv | Nutritional Supplements NZ | Supplements.co.nz | Infinity Supplements |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.6% | 20.9% | 34.1% | 8.3% | 5.1% | 5.1% | 1% |
| Dec 2025 | 24.3% | 19.8% | 32.9% | 9.8% | 5.9% | 5.9% | 1.4% |
| Jan 2026 | 24.3% | 19.8% | 33.2% | 9.7% | 5.9% | 5.9% | 1.2% |
| Feb 2026 | 24.9% | 20.4% | 35.4% | 8.3% | 5% | 5% | 1.2% |
| Mar 2026 | 23.8% | 23.7% | 32.4% | 9.5% | 4.7% | 4.7% | 1.2% |
| Apr 2026 | 26.9% | 22% | 30% | 9% | 5.4% | 5.4% | 1.3% |
| May 2026 | 24.4% | 24.3% | 32.6% | 8.1% | 4.8% | 4.8% | 0.97% |
| Jun 2026 | 9.2% | 9.2% | 73% | 3.8% | 2.2% | 2.2% | 0.45% |
| Jul 2026 | 20% | 16.3% | 46.8% | 8.2% | 4% | 4% | 0.79% |
| Aug 2026 | 24.7% | 20.2% | 32% | 10.1% | 6% | 6% | 0.98% |
| Sep 2026 | 29.5% | 24.1% | 21.5% | 11.9% | 5.9% | 5.9% | 1.2% |
| Oct 2026 | 30.5% | 24.9% | 18.4% | 12.5% | 6.1% | 6.1% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.5% | 18.1K | -0.06% | +1 points | |
| 2, held 2nd | 24.9% | 14.8K | 0% | +0.8 points | |
| 3, held 3rd | 18.4% | 10.9K | -17.2% | -3.1 points | |
| 4, held 4th | 12.5% | 7.4K | +1.1% | +0.5 points | |
| 5, held 5th | 6.1% | 3.6K | 0% | +0.2 points | |
| 6, held 6th | 6.1% | 3.6K | 0% | +0.2 points | |
| 7, held 7th | 1.5% | 880 | +22.2% | +0.3 points |
30.5%
Held 1st. 18.1K estimated branded searches, -0.06% vs prior month. Share +1 points.
24.9%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.8 points.
18.4%
Held 3rd. 10.9K estimated branded searches, -17.2% vs prior month. Share -3.1 points.
4.
Xplosiv12.5%
Held 4th. 7.4K estimated branded searches, +1.1% vs prior month. Share +0.5 points.
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.1%
Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.5%
Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share +0.3 points.
Compare popularity between Supplements.co.nz and its closest rivals
- Supplements.co.nz vs Sportsfuel: compare popularity
- Supplements.co.nz vs NZ Muscle: compare popularity
- Supplements.co.nz vs Xplosiv: compare popularity
- Supplements.co.nz vs Nutritional Supplements NZ: compare popularity
- Supplements.co.nz vs Infinity Supplements: compare popularity
- Compare Supplements.co.nz with any brand
Every comparison with Supplements.co.nz
6 comparisons
How has branded search demand for Supplements.co.nz changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Supplements.co.nz in New Zealand fell from 4.4K to 3.6K.
- Across the 12 months ending October 2026, Supplements.co.nz’s share of searches among sports supplement stores in New Zealand increased from 5.1% to 6.1%.
- Across the 12 months ending October 2026, Supplements.co.nz’s share of searches among sports supplement stores in New Zealand peaked at 6.1% in October 2026 and was lowest at 2.2% in June 2026.
How did search popularity change for New Zealand sports supplement stores in October 2026?
6 changes
In October 2026, Sprint Fit gained share of searches among sports supplement stores in New Zealand, from 29.5% to 30.5%.
In October 2026, Sportsfuel gained share of searches among sports supplement stores in New Zealand, from 24.1% to 24.9%.
In October 2026, Xplosiv gained share of searches among sports supplement stores in New Zealand, from 11.9% to 12.5%.
In October 2026, NZ Muscle lost share of searches among sports supplement stores in New Zealand, from 21.5% to 18.4%.
Infinity Supplements’ share of searches among sports supplement stores in New Zealand has gained ground for 3 months in a row, from 0.79% to 1.5% in October 2026.
Estimated monthly branded searches for Nutritional Supplements NZ in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.
How are Supplements.co.nz’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Supplements.co.nz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- supplements co nz
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