Brandwave

Sports supplement stores in New Zealand:Which brands are most popular in search?

In August 2026, NZ Muscle was the most searched among sports supplement stores in New Zealand, with an estimated 25.3K branded searches and 40.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. NZ Muscle40.4%
  2. Sprint Fit29.5%
  3. Xplosiv23.2%
  4. Nutritional Supplements NZ5.8%
  5. Supplements.co.nz1.2%

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Share of SearchLeaderboard

Compare the sports nutrition and supplement stores New Zealanders buy protein from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sports supplement stores in New Zealand, by month

Share of Search by month for NZ Muscle, Sprint Fit, Xplosiv, Nutritional Supplements NZ. The figures are in the table below the chart.

View monthly share of search table
MonthNZ MuscleSprint FitXplosivNutritional Supplements NZSupplements.co.nz
Oct 202541%27%25.5%5.3%1.2%
Nov 202544.3%30.5%19.3%4.9%1%
Dec 202543.1%28.2%22.1%5.4%1.2%
Jan 202643%28.1%22.2%5.5%1.2%
Feb 202645.5%28.9%18.7%5.7%1.2%
Mar 202642.6%28.4%22.5%5.6%0.93%
Apr 202639.5%31.7%22.7%5%1.1%
May 202644.4%30.2%19.6%4.8%1%
Jun 202680.3%9.8%7.7%1.9%0.39%
Jul 202655.2%22.7%17.7%3.5%0.89%
Aug 202640.4%29.5%23.2%5.8%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.NZ Muscle

    40.4%

    held 1st · 25.3K estimated branded searches · -44.1% vs prior month · -14.8 points

  2. 2.Sprint Fit

    29.5%

    held 2nd · 18.4K estimated branded searches · -0.65% vs prior month · +6.8 points

  3. 3.Xplosiv

    23.2%

    held 3rd · 14.5K estimated branded searches · 0% vs prior month · +5.5 points

  4. 4.Nutritional Supplements NZ

    5.8%

    held 4th · 3.6K estimated branded searches · +24.1% vs prior month · +2.2 points

  5. 5.Supplements.co.nz

    1.2%

    held 5th · 730 estimated branded searches · 0% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among sports supplement stores in New Zealand?

In August 2026, NZ Muscle was the most searched among sports supplement stores in New Zealand, with an estimated 25.3K branded searches and 40.4% estimated Share of Search within this set. Sprint Fit is in 2nd place, 10.9 percentage points behind at 29.5% Share of Search.

New Zealand sports supplement stores, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
NZ Muscle41% → 40.4%80.3%Jun 202639.5%Apr 20261st
Sprint Fit27% → 29.5%31.7%Apr 20269.8%Jun 20262nd
Xplosiv25.5% → 23.2%25.5%Oct 20257.7%Jun 20263rd
Nutritional Supplements NZ5.3% → 5.8%5.8%Aug 20261.9%Jun 20264th
Supplements.co.nz1.2%1.2%Aug 20260.39%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, NZ Muscle’s estimated Share of Search among sports supplement stores in New Zealand decreased from 41% to 40.4%.
  • Across the 11 months ending August 2026, Sprint Fit’s estimated Share of Search among sports supplement stores in New Zealand increased from 27% to 29.5%.
  • Across the 11 months ending August 2026, Xplosiv’s estimated Share of Search among sports supplement stores in New Zealand decreased from 25.5% to 23.2%.
  • Across the 11 months ending August 2026, NZ Muscle’s estimated Share of Search among sports supplement stores in New Zealand peaked at 80.3% in June 2026 and was lowest at 39.5% in April 2026.
  • Across the 11 months ending August 2026, Sprint Fit’s estimated Share of Search among sports supplement stores in New Zealand peaked at 31.7% in April 2026 and was lowest at 9.8% in June 2026.
  • Across the 11 months ending August 2026, Xplosiv’s estimated Share of Search among sports supplement stores in New Zealand peaked at 25.5% in October 2025 and was lowest at 7.7% in June 2026.
  • Across the 11 months ending August 2026, Nutritional Supplements NZ’s estimated Share of Search among sports supplement stores in New Zealand peaked at 5.8% in August 2026 and was lowest at 1.9% in June 2026.
  • Across the 11 months ending August 2026, Nutritional Supplements NZ and Supplements.co.nz held steady: their estimated Share of Search among sports supplement stores in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand sports supplement stores in August 2026?

  1. In August 2026, Sprint Fit gained estimated Share of Search among sports supplement stores in New Zealand, from 22.7% to 29.5%.

  2. In August 2026, Xplosiv gained estimated Share of Search among sports supplement stores in New Zealand, from 17.7% to 23.2%.

  3. In August 2026, Nutritional Supplements NZ gained estimated Share of Search among sports supplement stores in New Zealand, from 3.5% to 5.8%.

  4. In August 2026, NZ Muscle lost estimated Share of Search among sports supplement stores in New Zealand, from 55.2% to 40.4%.

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