NZ Muscle vs Xplosiv:Which is more popular by branded search in New Zealand?

Name: NZ Muscle vs Xplosiv: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, NZ Muscle had more branded searches than Xplosiv among sports supplement stores in New Zealand. NZ Muscle was estimated to have 25.3K branded searches compared to Xplosiv’s 14.5K, and held a 40.4% Share of Search versus Xplosiv’s 23.2%.

Share of Search among sports supplement stores in New Zealand in August 2026Which is more popular in search, NZ Muscle or Xplosiv?

Follow NZ Muscle vs Xplosiv and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, NZ Muscle or Xplosiv?

Compare the sports nutrition and supplement stores New Zealanders buy protein from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NZ Muscle and Xplosiv among sports supplement stores in New Zealand, by month

Month	NZ Muscle	Sprint Fit	Xplosiv	Nutritional Supplements NZ	Supplements.co.nz
Oct 2025	41%	27%	25.5%	5.3%	1.2%
Nov 2025	44.3%	30.5%	19.3%	4.9%	1%
Dec 2025	43.1%	28.2%	22.1%	5.4%	1.2%
Jan 2026	43%	28.1%	22.2%	5.5%	1.2%
Feb 2026	45.5%	28.9%	18.7%	5.7%	1.2%
Mar 2026	42.6%	28.4%	22.5%	5.6%	0.93%
Apr 2026	39.5%	31.7%	22.7%	5%	1.1%
May 2026	44.4%	30.2%	19.6%	4.8%	1%
Jun 2026	80.3%	9.8%	7.7%	1.9%	0.39%
Jul 2026	55.2%	22.7%	17.7%	3.5%	0.89%
Aug 2026	40.4%	29.5%	23.2%	5.8%	1.2%
Sep 2026	—	—	—	—	—

How has the NZ Muscle and Xplosiv comparison changed over the last 12 months?

3 findings

NZ Muscle was ahead of Xplosiv in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, NZ Muscle’s estimated Share of Search among sports supplement stores in New Zealand moved from 41% to 40.4%, and its estimated monthly branded searches moved from 27.8K to 25.3K.
Across the 11 months ending August 2026, Xplosiv’s estimated Share of Search among sports supplement stores in New Zealand moved from 25.5% to 23.2%, and its estimated monthly branded searches moved from 17.3K to 14.5K.

How did search popularity change for New Zealand sports supplement stores in August 2026?

2 changes

In August 2026, Xplosiv gained estimated Share of Search among sports supplement stores in New Zealand, from 17.7% to 23.2%.
In August 2026, NZ Muscle lost estimated Share of Search among sports supplement stores in New Zealand, from 55.2% to 40.4%.

How each brand is measured

Brandwave collects information about searches that people make online using NZ Muscle’s and Xplosiv’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.