Nutritional Supplements NZ vs NZ Muscle:Which is more popular by branded search in New Zealand?

Name: Nutritional Supplements NZ vs NZ Muscle: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, NZ Muscle had more branded searches than Nutritional Supplements NZ among sports supplement stores in New Zealand. NZ Muscle was estimated to have 25.3K branded searches compared to Nutritional Supplements NZ’s 3.6K, and held a 40.4% Share of Search versus Nutritional Supplements NZ’s 5.8%.

Share of Search among sports supplement stores in New Zealand in August 2026Which is more popular in search, Nutritional Supplements NZ or NZ Muscle?

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Which is more popular in search, Nutritional Supplements NZ or NZ Muscle?

Compare the sports nutrition and supplement stores New Zealanders buy protein from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nutritional Supplements NZ and NZ Muscle among sports supplement stores in New Zealand, by month

Month	NZ Muscle	Sprint Fit	Xplosiv	Nutritional Supplements NZ	Supplements.co.nz
Oct 2025	41%	27%	25.5%	5.3%	1.2%
Nov 2025	44.3%	30.5%	19.3%	4.9%	1%
Dec 2025	43.1%	28.2%	22.1%	5.4%	1.2%
Jan 2026	43%	28.1%	22.2%	5.5%	1.2%
Feb 2026	45.5%	28.9%	18.7%	5.7%	1.2%
Mar 2026	42.6%	28.4%	22.5%	5.6%	0.93%
Apr 2026	39.5%	31.7%	22.7%	5%	1.1%
May 2026	44.4%	30.2%	19.6%	4.8%	1%
Jun 2026	80.3%	9.8%	7.7%	1.9%	0.39%
Jul 2026	55.2%	22.7%	17.7%	3.5%	0.89%
Aug 2026	40.4%	29.5%	23.2%	5.8%	1.2%
Sep 2026	—	—	—	—	—

How has the Nutritional Supplements NZ and NZ Muscle comparison changed over the last 12 months?

3 findings

NZ Muscle was ahead of Nutritional Supplements NZ in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Nutritional Supplements NZ’s estimated Share of Search among sports supplement stores in New Zealand moved from 5.3% to 5.8%, and its estimated monthly branded searches held steady at 3.6K.
Across the 11 months ending August 2026, NZ Muscle’s estimated Share of Search among sports supplement stores in New Zealand moved from 41% to 40.4%, and its estimated monthly branded searches moved from 27.8K to 25.3K.

How did search popularity change for New Zealand sports supplement stores in August 2026?

2 changes

In August 2026, Nutritional Supplements NZ gained estimated Share of Search among sports supplement stores in New Zealand, from 3.5% to 5.8%.
In August 2026, NZ Muscle lost estimated Share of Search among sports supplement stores in New Zealand, from 55.2% to 40.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Nutritional Supplements NZ’s and NZ Muscle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.