NZ Muscle vs Supplements.co.nz:Which is more popular by branded search in New Zealand?
In August 2026, NZ Muscle had more branded searches than Supplements.co.nz among sports supplement stores in New Zealand. NZ Muscle was estimated to have 25.3K branded searches compared to Supplements.co.nz’s 730, and held a 40.4% Share of Search versus Supplements.co.nz’s 1.2%.
Follow NZ Muscle vs Supplements.co.nz and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, NZ Muscle or Supplements.co.nz?
Compare the sports nutrition and supplement stores New Zealanders buy protein from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZ Muscle, Supplements.co.nz. The figures are in the table below the chart.
View monthly share of search table
| Month | NZ Muscle | Sprint Fit | Xplosiv | Nutritional Supplements NZ | Supplements.co.nz |
|---|---|---|---|---|---|
| Oct 2025 | 41% | 27% | 25.5% | 5.3% | 1.2% |
| Nov 2025 | 44.3% | 30.5% | 19.3% | 4.9% | 1% |
| Dec 2025 | 43.1% | 28.2% | 22.1% | 5.4% | 1.2% |
| Jan 2026 | 43% | 28.1% | 22.2% | 5.5% | 1.2% |
| Feb 2026 | 45.5% | 28.9% | 18.7% | 5.7% | 1.2% |
| Mar 2026 | 42.6% | 28.4% | 22.5% | 5.6% | 0.93% |
| Apr 2026 | 39.5% | 31.7% | 22.7% | 5% | 1.1% |
| May 2026 | 44.4% | 30.2% | 19.6% | 4.8% | 1% |
| Jun 2026 | 80.3% | 9.8% | 7.7% | 1.9% | 0.39% |
| Jul 2026 | 55.2% | 22.7% | 17.7% | 3.5% | 0.89% |
| Aug 2026 | 40.4% | 29.5% | 23.2% | 5.8% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the NZ Muscle and Supplements.co.nz comparison changed over the last 12 months?
3 findings
- NZ Muscle was ahead of Supplements.co.nz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NZ Muscle’s estimated Share of Search among sports supplement stores in New Zealand moved from 41% to 40.4%, and its estimated monthly branded searches moved from 27.8K to 25.3K.
- Across the 11 months ending August 2026, Supplements.co.nz’s estimated Share of Search among sports supplement stores in New Zealand held steady at 1.2%, and its estimated monthly branded searches moved from 790 to 730.
How did search popularity change for New Zealand sports supplement stores in August 2026?
1 change

In August 2026, NZ Muscle lost estimated Share of Search among sports supplement stores in New Zealand, from 55.2% to 40.4%.
How each brand is measured
Brandwave collects information about searches that people make online using NZ Muscle’s and Supplements.co.nz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZ Muscle
29 branded search terms
- creatine nz muscle
- nz muscle
- nz muscle constellation
- nz muscle constellation dr
- nz muscle creatine
- nz muscle discount
- nz muscle fuel
- nz muscle gym
- nz muscle near me
- nz muscle nz
- nz muscle online
- nz muscle pre workout
- nz muscle protein
- nz muscle protein powder
- nz muscle queen street
- nz muscle reviews
- nz muscle shop
- nz muscle store
- nz muscle supplements
- nz muscle supplements queen st
- nz muscle voucher
- nz muscle wellington
- nz muscle whey
- nz muscle whey protein
- nzmuscle
- nzmuscle co nz
- nzmuscle nz
- nzmuscle protein
- nzmuscle store
Supplements.co.nz
2 branded search terms
- supplements co nz
- supplements co nz near me

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.