Sportsfuel vs Supplements.co.nz:Which is more popular in New Zealand?
In October 2026, Sportsfuel had more branded searches than Supplements.co.nz among sports supplement stores in New Zealand. Sportsfuel had about 14,800 branded searches, while Supplements.co.nz had 3,600. Sportsfuel made up 24.9% of all sports supplement store searches we track, and Supplements.co.nz accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about sports supplement stores, Sportsfuel appeared in all four answers and Supplements.co.nz in two. Sportsfuel was mentioned before Supplements.co.nz in every answer.
Who do people search for more?
Sportsfuel, about 4 searches for every 1 for Supplements.co.nz
Who does AI mention more?
Sportsfuel, mentioned in every answer we collected
Who does AI recommend more?
Sportsfuel, named ahead of Supplements.co.nz in every answer
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Top sports supplement stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sportsfuel appeared in all four answers. Supplements.co.nz was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sportsfuel was listed before Supplements.co.nz in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sportsfuel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sprint Fit2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NZ Muscle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Xplosiv2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Supplements.co.nz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Infinity Supplements2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Nutritional Supplements NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sports supplement stores
4 answers
Asked ChatGPT
“Which sports supplement store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best sports supplement stores in New Zealand?”
Asked ChatGPT
“What's the best sports supplement store in New Zealand for protein supplements?”
Searched Google, AI Overview
“best supplement store”
Searched Google, AI Overview
“protein shop nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Sportsfuel or Supplements.co.nz more popular in search?
This chart shows how often people search Google for Sportsfuel and Supplements.co.nz by name. Each line represents a brand's share of searches for all seven sports supplement stores we track, month by month, from searches in New Zealand.
Share of searches by month for Sportsfuel, Supplements.co.nz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sprint Fit | Sportsfuel | NZ Muscle | Xplosiv | Nutritional Supplements NZ | Supplements.co.nz | Infinity Supplements |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.6% | 20.9% | 34.1% | 8.3% | 5.1% | 5.1% | 1% |
| Dec 2025 | 24.3% | 19.8% | 32.9% | 9.8% | 5.9% | 5.9% | 1.4% |
| Jan 2026 | 24.3% | 19.8% | 33.2% | 9.7% | 5.9% | 5.9% | 1.2% |
| Feb 2026 | 24.9% | 20.4% | 35.4% | 8.3% | 5% | 5% | 1.2% |
| Mar 2026 | 23.8% | 23.7% | 32.4% | 9.5% | 4.7% | 4.7% | 1.2% |
| Apr 2026 | 26.9% | 22% | 30% | 9% | 5.4% | 5.4% | 1.3% |
| May 2026 | 24.4% | 24.3% | 32.6% | 8.1% | 4.8% | 4.8% | 0.97% |
| Jun 2026 | 9.2% | 9.2% | 73% | 3.8% | 2.2% | 2.2% | 0.45% |
| Jul 2026 | 20% | 16.3% | 46.8% | 8.2% | 4% | 4% | 0.79% |
| Aug 2026 | 24.7% | 20.2% | 32% | 10.1% | 6% | 6% | 0.98% |
| Sep 2026 | 29.5% | 24.1% | 21.5% | 11.9% | 5.9% | 5.9% | 1.2% |
| Oct 2026 | 30.5% | 24.9% | 18.4% | 12.5% | 6.1% | 6.1% | 1.5% |
How has branded search for Sportsfuel and Supplements.co.nz changed in New Zealand over the last 12 months?
3 findings
- Sportsfuel was ahead of Supplements.co.nz in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Sportsfuel’s share of searches among sports supplement stores in New Zealand moved from 20.9% to 24.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending October 2026, Supplements.co.nz’s share of searches among sports supplement stores in New Zealand moved from 5.1% to 6.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for New Zealand sports supplement stores in October 2026?
2 changes
In October 2026, Sportsfuel gained share of searches among sports supplement stores in New Zealand, from 24.1% to 24.9%.
Estimated monthly branded searches for Supplements.co.nz in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.
How are Sportsfuel’s and Supplements.co.nz’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sportsfuel’s and Supplements.co.nz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sportsfuel
1 branded search term
- sportsfuel
Supplements.co.nz
1 branded search term
- supplements co nz
Other head-to-heads among sports supplement stores
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