Brandwave

How popular isSportsfuel?

In October 2026, people searched for Sportsfuel by name about 14,800 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 24.9% of all New Zealand sports supplement store searches, placing Sportsfuel second out of seven stores. When we asked both ChatGPT and Google AI Overviews about sports supplement stores, Sportsfuel appeared in all answers and was the most recommended of the seven.

Search and AI answers in October 2026

Sportsfuel is the second most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. Sprint FitShare of searches 30.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. SportsfuelShare of searches 24.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NZ MuscleShare of searches 18.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. XplosivShare of searches 12.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  5. Nutritional Supplements NZShare of searches 6.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top sports supplement stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sportsfuel appeared in all four answers. Sportsfuel is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sportsfuel1st
  2. Xplosiv2nd
  3. Infinity Supplements2nd
  4. Sprint Fit4th
  5. NZ Muscle4th
  6. Supplements.co.nz6th
  7. Nutritional Supplements NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sportsfuel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sprint Fit2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Muscle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Xplosiv2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supplements.co.nz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Infinity Supplements2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nutritional Supplements NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sports supplement stores

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Sportsfuel compared with other New Zealand sports supplement stores?

Sportsfuel against sports supplement stores in New Zealand, by month

Share of searches by month for Sprint Fit, Sportsfuel, NZ Muscle, Xplosiv, Nutritional Supplements NZ, Supplements.co.nz. The figures are in the table below the chart.

View monthly share of searches table
MonthSprint FitSportsfuelNZ MuscleXplosivNutritional Supplements NZSupplements.co.nzInfinity Supplements
Nov 202525.6%20.9%34.1%8.3%5.1%5.1%1%
Dec 202524.3%19.8%32.9%9.8%5.9%5.9%1.4%
Jan 202624.3%19.8%33.2%9.7%5.9%5.9%1.2%
Feb 202624.9%20.4%35.4%8.3%5%5%1.2%
Mar 202623.8%23.7%32.4%9.5%4.7%4.7%1.2%
Apr 202626.9%22%30%9%5.4%5.4%1.3%
May 202624.4%24.3%32.6%8.1%4.8%4.8%0.97%
Jun 20269.2%9.2%73%3.8%2.2%2.2%0.45%
Jul 202620%16.3%46.8%8.2%4%4%0.79%
Aug 202624.7%20.2%32%10.1%6%6%0.98%
Sep 202629.5%24.1%21.5%11.9%5.9%5.9%1.2%
Oct 202630.5%24.9%18.4%12.5%6.1%6.1%1.5%

  1. 1.Sprint Fit

    30.5%

    Held 1st. 18.1K estimated branded searches, -0.06% vs prior month. Share +1 points.

  2. 2.Sportsfuel

    24.9%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.NZ Muscle

    18.4%

    Held 3rd. 10.9K estimated branded searches, -17.2% vs prior month. Share -3.1 points.

  4. 4.Xplosiv

    12.5%

    Held 4th. 7.4K estimated branded searches, +1.1% vs prior month. Share +0.5 points.

  5. 5.Nutritional Supplements NZ

    6.1%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Supplements.co.nz

    6.1%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Infinity Supplements

    1.5%

    Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share +0.3 points.

Compare popularity between Sportsfuel and its closest rivals

Every comparison with Sportsfuel

6 comparisons

How has branded search demand for Sportsfuel changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Sportsfuel in New Zealand fell from 18.1K to 14.8K.
  • Across the 12 months ending October 2026, Sportsfuel’s share of searches among sports supplement stores in New Zealand increased from 20.9% to 24.9%.
  • Across the 12 months ending October 2026, Sportsfuel’s share of searches among sports supplement stores in New Zealand peaked at 24.9% in October 2026 and was lowest at 9.2% in June 2026.
  • Across the 12 months ending October 2026, Sportsfuel rose from 3rd to 2nd among sports supplement stores in New Zealand.

How did search popularity change for New Zealand sports supplement stores in October 2026?

6 changes

  1. In October 2026, Sprint Fit gained share of searches among sports supplement stores in New Zealand, from 29.5% to 30.5%.

  2. In October 2026, Sportsfuel gained share of searches among sports supplement stores in New Zealand, from 24.1% to 24.9%.

  3. In October 2026, Xplosiv gained share of searches among sports supplement stores in New Zealand, from 11.9% to 12.5%.

  4. In October 2026, NZ Muscle lost share of searches among sports supplement stores in New Zealand, from 21.5% to 18.4%.

  5. Infinity Supplements’ share of searches among sports supplement stores in New Zealand has gained ground for 3 months in a row, from 0.79% to 1.5% in October 2026.

  6. Estimated monthly branded searches for Nutritional Supplements NZ in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.

How are Sportsfuel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sportsfuel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sportsfuel

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How the Brand Demand Index is measured

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