Nutritional Supplements NZ vs Sportsfuel:Which is more popular in New Zealand?
In October 2026, Sportsfuel had more branded searches than Nutritional Supplements NZ among sports supplement stores in New Zealand. Sportsfuel had about 14,800 branded searches, while Nutritional Supplements NZ had 3,600. Sportsfuel made up 24.9% of all sports supplement store searches we track, and Nutritional Supplements NZ accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about sports supplement stores, Sportsfuel appeared in all four answers and Nutritional Supplements NZ in none.
Who do people search for more?
Sportsfuel, about 4 searches for every 1 for Nutritional Supplements NZ
Who does AI mention more?
Sportsfuel, mentioned in every answer we collected
Who does AI recommend more?
Sportsfuel, the only one of the two named
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Top sports supplement stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sportsfuel appeared in all four answers. Nutritional Supplements NZ did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sportsfuel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sprint Fit2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NZ Muscle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Xplosiv2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Supplements.co.nz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Infinity Supplements2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Nutritional Supplements NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sports supplement stores
4 answers
Asked ChatGPT
“Which sports supplement store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best sports supplement stores in New Zealand?”
Asked ChatGPT
“What's the best sports supplement store in New Zealand for protein supplements?”
Searched Google, AI Overview
“best supplement store”
Searched Google, AI Overview
“protein shop nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Nutritional Supplements NZ or Sportsfuel more popular in search?
This chart shows how often people search Google for Nutritional Supplements NZ and Sportsfuel by name. Each line represents a brand's share of searches for all seven sports supplement stores we track, month by month, from searches in New Zealand.
Share of searches by month for Sportsfuel, Nutritional Supplements NZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sprint Fit | Sportsfuel | NZ Muscle | Xplosiv | Nutritional Supplements NZ | Supplements.co.nz | Infinity Supplements |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.6% | 20.9% | 34.1% | 8.3% | 5.1% | 5.1% | 1% |
| Dec 2025 | 24.3% | 19.8% | 32.9% | 9.8% | 5.9% | 5.9% | 1.4% |
| Jan 2026 | 24.3% | 19.8% | 33.2% | 9.7% | 5.9% | 5.9% | 1.2% |
| Feb 2026 | 24.9% | 20.4% | 35.4% | 8.3% | 5% | 5% | 1.2% |
| Mar 2026 | 23.8% | 23.7% | 32.4% | 9.5% | 4.7% | 4.7% | 1.2% |
| Apr 2026 | 26.9% | 22% | 30% | 9% | 5.4% | 5.4% | 1.3% |
| May 2026 | 24.4% | 24.3% | 32.6% | 8.1% | 4.8% | 4.8% | 0.97% |
| Jun 2026 | 9.2% | 9.2% | 73% | 3.8% | 2.2% | 2.2% | 0.45% |
| Jul 2026 | 20% | 16.3% | 46.8% | 8.2% | 4% | 4% | 0.79% |
| Aug 2026 | 24.7% | 20.2% | 32% | 10.1% | 6% | 6% | 0.98% |
| Sep 2026 | 29.5% | 24.1% | 21.5% | 11.9% | 5.9% | 5.9% | 1.2% |
| Oct 2026 | 30.5% | 24.9% | 18.4% | 12.5% | 6.1% | 6.1% | 1.5% |
How has branded search for Nutritional Supplements NZ and Sportsfuel changed in New Zealand over the last 12 months?
3 findings
- Sportsfuel was ahead of Nutritional Supplements NZ in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Nutritional Supplements NZ’s share of searches among sports supplement stores in New Zealand moved from 5.1% to 6.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending October 2026, Sportsfuel’s share of searches among sports supplement stores in New Zealand moved from 20.9% to 24.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for New Zealand sports supplement stores in October 2026?
2 changes
In October 2026, Sportsfuel gained share of searches among sports supplement stores in New Zealand, from 24.1% to 24.9%.
Estimated monthly branded searches for Nutritional Supplements NZ in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.
How are Nutritional Supplements NZ’s and Sportsfuel’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nutritional Supplements NZ’s and Sportsfuel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nutritional Supplements NZ
1 branded search term
- nutritional supplements nz
Sportsfuel
1 branded search term
- sportsfuel
Other head-to-heads among sports supplement stores
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