Infinity Supplements vs Sportsfuel:Which is more popular in New Zealand?
In October 2026, Sportsfuel had more branded searches than Infinity Supplements among sports supplement stores in New Zealand. Sportsfuel had about 14,800 branded searches, while Infinity Supplements had 880. Sportsfuel made up 24.9% of all sports supplement store searches we track, and Infinity Supplements accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about sports supplement stores, Sportsfuel appeared in all four answers and Infinity Supplements in two. Sportsfuel was mentioned before Infinity Supplements in two out of three answers.
Who do people search for more?
Sportsfuel, about 17 searches for every 1 for Infinity Supplements
Who does AI mention more?
Sportsfuel, mentioned in every answer we collected
Who does AI recommend more?
Sportsfuel, named ahead of Infinity Supplements in 2 of 3 answers
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Top sports supplement stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sportsfuel appeared in all four answers. Infinity Supplements was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sportsfuel was listed before Infinity Supplements in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sportsfuel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sprint Fit2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NZ Muscle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Xplosiv2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Supplements.co.nz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Infinity Supplements2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Nutritional Supplements NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sports supplement stores
4 answers
Asked ChatGPT
“Which sports supplement store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best sports supplement stores in New Zealand?”
Asked ChatGPT
“What's the best sports supplement store in New Zealand for protein supplements?”
Searched Google, AI Overview
“best supplement store”
Searched Google, AI Overview
“protein shop nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Infinity Supplements or Sportsfuel more popular in search?
This chart shows how often people search Google for Infinity Supplements and Sportsfuel by name. Each line represents a brand's share of searches for all seven sports supplement stores we track, month by month, from searches in New Zealand.
Share of searches by month for Sportsfuel, Infinity Supplements. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sprint Fit | Sportsfuel | NZ Muscle | Xplosiv | Nutritional Supplements NZ | Supplements.co.nz | Infinity Supplements |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.6% | 20.9% | 34.1% | 8.3% | 5.1% | 5.1% | 1% |
| Dec 2025 | 24.3% | 19.8% | 32.9% | 9.8% | 5.9% | 5.9% | 1.4% |
| Jan 2026 | 24.3% | 19.8% | 33.2% | 9.7% | 5.9% | 5.9% | 1.2% |
| Feb 2026 | 24.9% | 20.4% | 35.4% | 8.3% | 5% | 5% | 1.2% |
| Mar 2026 | 23.8% | 23.7% | 32.4% | 9.5% | 4.7% | 4.7% | 1.2% |
| Apr 2026 | 26.9% | 22% | 30% | 9% | 5.4% | 5.4% | 1.3% |
| May 2026 | 24.4% | 24.3% | 32.6% | 8.1% | 4.8% | 4.8% | 0.97% |
| Jun 2026 | 9.2% | 9.2% | 73% | 3.8% | 2.2% | 2.2% | 0.45% |
| Jul 2026 | 20% | 16.3% | 46.8% | 8.2% | 4% | 4% | 0.79% |
| Aug 2026 | 24.7% | 20.2% | 32% | 10.1% | 6% | 6% | 0.98% |
| Sep 2026 | 29.5% | 24.1% | 21.5% | 11.9% | 5.9% | 5.9% | 1.2% |
| Oct 2026 | 30.5% | 24.9% | 18.4% | 12.5% | 6.1% | 6.1% | 1.5% |
How has branded search for Infinity Supplements and Sportsfuel changed in New Zealand over the last 12 months?
3 findings
- Sportsfuel was ahead of Infinity Supplements in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Infinity Supplements’ share of searches among sports supplement stores in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending October 2026, Sportsfuel’s share of searches among sports supplement stores in New Zealand moved from 20.9% to 24.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for New Zealand sports supplement stores in October 2026?
2 changes
In October 2026, Sportsfuel gained share of searches among sports supplement stores in New Zealand, from 24.1% to 24.9%.
Infinity Supplements’ share of searches among sports supplement stores in New Zealand has gained ground for 3 months in a row, from 0.79% to 1.5% in October 2026.
How are Infinity Supplements’ and Sportsfuel’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Infinity Supplements’ and Sportsfuel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Infinity Supplements
1 branded search term
- infinity supplements
Sportsfuel
1 branded search term
- sportsfuel
Other head-to-heads among sports supplement stores
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