Infinity Supplements vs Nutritional Supplements NZ:Which is more popular in New Zealand?
In October 2026, Nutritional Supplements NZ had more branded searches than Infinity Supplements among sports supplement stores in New Zealand. Nutritional Supplements NZ had about 3,600 branded searches, while Infinity Supplements had 880. Nutritional Supplements NZ made up 6.1% of all sports supplement store searches we track, and Infinity Supplements accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about sports supplement stores, Infinity Supplements appeared in two of the four answers and Nutritional Supplements NZ in none.
Who do people search for more?
Nutritional Supplements NZ, about 4 searches for every 1 for Infinity Supplements
Who does AI mention more?
Infinity Supplements, mentioned in 2 of 4 answers, Nutritional Supplements NZ in 0
Who does AI recommend more?
Infinity Supplements, the only one of the two named
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Top sports supplement stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Infinity Supplements was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Nutritional Supplements NZ did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sportsfuel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sprint Fit2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NZ Muscle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Xplosiv2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Supplements.co.nz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Infinity Supplements2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Nutritional Supplements NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sports supplement stores
4 answers
Asked ChatGPT
“Which sports supplement store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best sports supplement stores in New Zealand?”
Asked ChatGPT
“What's the best sports supplement store in New Zealand for protein supplements?”
Searched Google, AI Overview
“best supplement store”
Searched Google, AI Overview
“protein shop nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Infinity Supplements or Nutritional Supplements NZ more popular in search?
This chart shows how often people search Google for Infinity Supplements and Nutritional Supplements NZ by name. Each line represents a brand's share of searches for all seven sports supplement stores we track, month by month, from searches in New Zealand.
Share of searches by month for Nutritional Supplements NZ, Infinity Supplements. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sprint Fit | Sportsfuel | NZ Muscle | Xplosiv | Nutritional Supplements NZ | Supplements.co.nz | Infinity Supplements |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.6% | 20.9% | 34.1% | 8.3% | 5.1% | 5.1% | 1% |
| Dec 2025 | 24.3% | 19.8% | 32.9% | 9.8% | 5.9% | 5.9% | 1.4% |
| Jan 2026 | 24.3% | 19.8% | 33.2% | 9.7% | 5.9% | 5.9% | 1.2% |
| Feb 2026 | 24.9% | 20.4% | 35.4% | 8.3% | 5% | 5% | 1.2% |
| Mar 2026 | 23.8% | 23.7% | 32.4% | 9.5% | 4.7% | 4.7% | 1.2% |
| Apr 2026 | 26.9% | 22% | 30% | 9% | 5.4% | 5.4% | 1.3% |
| May 2026 | 24.4% | 24.3% | 32.6% | 8.1% | 4.8% | 4.8% | 0.97% |
| Jun 2026 | 9.2% | 9.2% | 73% | 3.8% | 2.2% | 2.2% | 0.45% |
| Jul 2026 | 20% | 16.3% | 46.8% | 8.2% | 4% | 4% | 0.79% |
| Aug 2026 | 24.7% | 20.2% | 32% | 10.1% | 6% | 6% | 0.98% |
| Sep 2026 | 29.5% | 24.1% | 21.5% | 11.9% | 5.9% | 5.9% | 1.2% |
| Oct 2026 | 30.5% | 24.9% | 18.4% | 12.5% | 6.1% | 6.1% | 1.5% |
How has branded search for Infinity Supplements and Nutritional Supplements NZ changed in New Zealand over the last 12 months?
3 findings
- Nutritional Supplements NZ was ahead of Infinity Supplements in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Infinity Supplements’ share of searches among sports supplement stores in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending October 2026, Nutritional Supplements NZ’s share of searches among sports supplement stores in New Zealand moved from 5.1% to 6.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for New Zealand sports supplement stores in October 2026?
2 changes

Infinity Supplements’ share of searches among sports supplement stores in New Zealand has gained ground for 3 months in a row, from 0.79% to 1.5% in October 2026.
Estimated monthly branded searches for Nutritional Supplements NZ in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.
How are Infinity Supplements’ and Nutritional Supplements NZ’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Infinity Supplements’ and Nutritional Supplements NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Infinity Supplements
1 branded search term
- infinity supplements
Nutritional Supplements NZ
1 branded search term
- nutritional supplements nz
Other head-to-heads among sports supplement stores

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