Brandwave

How popular isMorris & Watson?

In September 2026, people searched for Morris & Watson by name about 2,400 times in New Zealand, a 63.6% decrease from the previous year. These searches made up 11.4% of all New Zealand designer jewellery brand searches, placing Morris & Watson fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about designer jewellery brands, Morris & Watson did not appear in any of the answers.

Search and AI answers in September 2026

Morris & Watson is the fifth most searched of 9 competitors and not listed in any AI answer.

  1. Stolen Girlfriends ClubShare of searches 35.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. Zoe & MorganShare of searches 17.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Nick Von KShare of searches 13.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Bare JewelleryShare of searches 12.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Morris & WatsonShare of searches 11.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top designer jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Morris & Watson did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Layla Kaisi Collection3rd
  4. Rachel Stichbury4th
  5. Stolen Girlfriends Club5th
  6. Nick Von K–
  7. Bare Jewellery–
  8. Morris & Watson–
  9. Silk & Steel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoe & Morgan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Meadowlark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rachel Stichbury2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Layla Kaisi Collection2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stolen Girlfriends Club1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nick Von K0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bare Jewellery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Morris & Watson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silk & Steel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about designer jewellery brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which designer jewellery brands compete with Morris & Watson?

Morris & Watson against designer jewellery brands in New Zealand, by month

Share of searches by month for Stolen Girlfriends Club, Zoe & Morgan, Nick Von K, Bare Jewellery, Morris & Watson, Meadowlark, Silk & Steel. The figures are in the table below the chart.

View monthly share of searches table
MonthStolen Girlfriends ClubZoe & MorganNick Von KBare JewelleryMorris & WatsonMeadowlarkSilk & SteelRachel StichburyLayla Kaisi Collection
Oct 202519.5%19.7%12.8%10.8%29.3%2.9%4.4%0.31%0.31%
Nov 202522.6%28.6%12.1%19.3%10.4%2.7%3.7%0.29%0.4%
Dec 202523%22.1%13.6%14.8%18%3.5%4.3%0.3%0.23%
Jan 202617.7%16.7%10%11.4%37.4%3.4%2.7%0.34%0.42%
Feb 202615.2%15.1%10.8%10.3%41.3%3.7%3%0.42%0.29%
Mar 202619.4%23.5%10%16.2%23.4%3.6%3.1%0.43%0.32%
Apr 202621.1%20.5%16%11.3%20.4%4.9%5%0.34%0.4%
May 202623.8%18.6%15.3%13.1%18.6%5.4%4.5%0.41%0.26%
Jun 202627.5%14.3%12.8%18.7%17.6%5%3.5%0.34%0.25%
Jul 202623.1%27.2%15.5%10%14.6%5.3%3.6%0.4%0.25%
Aug 202628%18.4%14.7%13.1%14.7%5.8%4.5%0.46%0.46%
Sep 202635.8%17.2%13.6%12.1%11.4%5.6%3.4%0.48%0.33%

  1. 1.Stolen Girlfriends Club

    35.8%

    Held 1st. 7.5K estimated branded searches, +36.7% vs prior month. Share +7.9 points.

  2. 2.Zoe & Morgan

    17.2%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Nick Von K

    13.6%

    Moved from 4th to 3rd. 2.9K estimated branded searches, -1% vs prior month. Share -1.1 points.

  4. 4.Bare Jewellery

    12.1%

    Moved from 5th to 4th. 2.5K estimated branded searches, -1.2% vs prior month. Share -1 points.

  5. 5.Morris & Watson

    11.4%

    Moved from 3rd to 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -3.3 points.

  6. 6.Meadowlark

    5.6%

    Held 6th. 1.2K estimated branded searches, +2.6% vs prior month. Share -0.2 points.

  7. 7.Silk & Steel

    3.4%

    Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share -1 points.

  8. 8.Rachel Stichbury

    0.48%

    Moved from 9th to 8th. 100 estimated branded searches, +11.1% vs prior month. Share 0 points.

  9. 9.Layla Kaisi Collection

    0.33%

    Moved from 8th to 9th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Compare popularity between Morris & Watson and its closest rivals

Every comparison with Morris & Watson

8 comparisons

How has branded search demand for Morris & Watson changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Morris & Watson in New Zealand fell from 6.6K to 2.4K.
  • Across the 12 months ending September 2026, Morris & Watson’s share of searches among designer jewellery brands in New Zealand decreased from 29.3% to 11.4%.
  • Across the 12 months ending September 2026, Morris & Watson’s share of searches among designer jewellery brands in New Zealand peaked at 41.3% in February 2026 and was lowest at 10.4% in November 2025.
  • Across the 12 months ending September 2026, Morris & Watson fell from 1st to 5th among designer jewellery brands in New Zealand.

How did search popularity change for New Zealand designer jewellery brands in September 2026?

6 changes

  1. In September 2026, Stolen Girlfriends Club gained share of searches among designer jewellery brands in New Zealand, from 28% to 35.8%.

  2. In September 2026, Morris & Watson lost share of searches among designer jewellery brands in New Zealand, from 14.7% to 11.4%.

  3. In September 2026, Zoe & Morgan lost share of searches among designer jewellery brands in New Zealand, from 18.4% to 17.2%.

  4. In September 2026, Nick Von K lost share of searches among designer jewellery brands in New Zealand, from 14.7% to 13.6%.

  5. In September 2026, Silk & Steel lost share of searches among designer jewellery brands in New Zealand, from 4.5% to 3.4%.

  6. In September 2026, Bare Jewellery lost share of searches among designer jewellery brands in New Zealand, from 13.1% to 12.1%.

How are Morris & Watson’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Morris & Watson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • morris watson

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How the Brand Demand Index is measured

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