Brandwave

How popular isLayla Kaisi Collection?

In September 2026, people searched for Layla Kaisi Collection by name about 70 times in New Zealand, about the same as the previous year. These searches made up 0.33% of all New Zealand designer jewellery brand searches, placing Layla Kaisi Collection ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about designer jewellery brands, Layla Kaisi Collection appeared in two of the four answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Layla Kaisi Collection is the ninth most searched of 9 competitors and the third most recommended in AI answers.

  1. Stolen Girlfriends ClubShare of searches 35.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. Zoe & MorganShare of searches 17.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Nick Von KShare of searches 13.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Bare JewelleryShare of searches 12.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Layla Kaisi CollectionShare of searches 0.33%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top designer jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Layla Kaisi Collection was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Layla Kaisi Collection is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Layla Kaisi Collection3rd
  4. Rachel Stichbury4th
  5. Stolen Girlfriends Club5th
  6. Nick Von K–
  7. Bare Jewellery–
  8. Morris & Watson–
  9. Silk & Steel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoe & Morgan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Meadowlark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rachel Stichbury2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Layla Kaisi Collection2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stolen Girlfriends Club1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nick Von K0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bare Jewellery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Morris & Watson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silk & Steel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about designer jewellery brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which designer jewellery brands compete with Layla Kaisi Collection?

Layla Kaisi Collection against designer jewellery brands in New Zealand, by month

Share of searches by month for Stolen Girlfriends Club, Zoe & Morgan, Nick Von K, Bare Jewellery, Morris & Watson, Meadowlark, Silk & Steel, Layla Kaisi Collection. The figures are in the table below the chart.

View monthly share of searches table
MonthStolen Girlfriends ClubZoe & MorganNick Von KBare JewelleryMorris & WatsonMeadowlarkSilk & SteelRachel StichburyLayla Kaisi Collection
Oct 202519.5%19.7%12.8%10.8%29.3%2.9%4.4%0.31%0.31%
Nov 202522.6%28.6%12.1%19.3%10.4%2.7%3.7%0.29%0.4%
Dec 202523%22.1%13.6%14.8%18%3.5%4.3%0.3%0.23%
Jan 202617.7%16.7%10%11.4%37.4%3.4%2.7%0.34%0.42%
Feb 202615.2%15.1%10.8%10.3%41.3%3.7%3%0.42%0.29%
Mar 202619.4%23.5%10%16.2%23.4%3.6%3.1%0.43%0.32%
Apr 202621.1%20.5%16%11.3%20.4%4.9%5%0.34%0.4%
May 202623.8%18.6%15.3%13.1%18.6%5.4%4.5%0.41%0.26%
Jun 202627.5%14.3%12.8%18.7%17.6%5%3.5%0.34%0.25%
Jul 202623.1%27.2%15.5%10%14.6%5.3%3.6%0.4%0.25%
Aug 202628%18.4%14.7%13.1%14.7%5.8%4.5%0.46%0.46%
Sep 202635.8%17.2%13.6%12.1%11.4%5.6%3.4%0.48%0.33%

  1. 1.Stolen Girlfriends Club

    35.8%

    Held 1st. 7.5K estimated branded searches, +36.7% vs prior month. Share +7.9 points.

  2. 2.Zoe & Morgan

    17.2%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Nick Von K

    13.6%

    Moved from 4th to 3rd. 2.9K estimated branded searches, -1% vs prior month. Share -1.1 points.

  4. 4.Bare Jewellery

    12.1%

    Moved from 5th to 4th. 2.5K estimated branded searches, -1.2% vs prior month. Share -1 points.

  5. 5.Morris & Watson

    11.4%

    Moved from 3rd to 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -3.3 points.

  6. 6.Meadowlark

    5.6%

    Held 6th. 1.2K estimated branded searches, +2.6% vs prior month. Share -0.2 points.

  7. 7.Silk & Steel

    3.4%

    Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share -1 points.

  8. 8.Rachel Stichbury

    0.48%

    Moved from 9th to 8th. 100 estimated branded searches, +11.1% vs prior month. Share 0 points.

  9. 9.Layla Kaisi Collection

    0.33%

    Moved from 8th to 9th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Compare popularity between Layla Kaisi Collection and its closest rivals

Every comparison with Layla Kaisi Collection

8 comparisons

How has branded search demand for Layla Kaisi Collection changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Layla Kaisi Collection in New Zealand held steady at 70.
  • Across the 12 months ending September 2026, Layla Kaisi Collection fell from 8th to 9th among designer jewellery brands in New Zealand.

How did search popularity change for New Zealand designer jewellery brands in September 2026?

6 changes

  1. In September 2026, Stolen Girlfriends Club gained share of searches among designer jewellery brands in New Zealand, from 28% to 35.8%.

  2. In September 2026, Morris & Watson lost share of searches among designer jewellery brands in New Zealand, from 14.7% to 11.4%.

  3. In September 2026, Zoe & Morgan lost share of searches among designer jewellery brands in New Zealand, from 18.4% to 17.2%.

  4. In September 2026, Nick Von K lost share of searches among designer jewellery brands in New Zealand, from 14.7% to 13.6%.

  5. In September 2026, Silk & Steel lost share of searches among designer jewellery brands in New Zealand, from 4.5% to 3.4%.

  6. In September 2026, Bare Jewellery lost share of searches among designer jewellery brands in New Zealand, from 13.1% to 12.1%.

How are Layla Kaisi Collection’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Layla Kaisi Collection’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • layla kaisi

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