Brandwave

How popular isStolen Girlfriends Club?

In September 2026, people searched for Stolen Girlfriends Club by name about 7,520 times in New Zealand, a 70.9% increase from the previous year. These searches made up 35.8% of all New Zealand designer jewellery brand searches, placing Stolen Girlfriends Club first out of nine brands. When we asked both ChatGPT and Google AI Overviews about designer jewellery brands, Stolen Girlfriends Club appeared in one of the four answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Stolen Girlfriends Club is the most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Stolen Girlfriends ClubShare of searches 35.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. Zoe & MorganShare of searches 17.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Nick Von KShare of searches 13.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Bare JewelleryShare of searches 12.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Morris & WatsonShare of searches 11.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+4 more

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Top designer jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stolen Girlfriends Club was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Stolen Girlfriends Club is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Layla Kaisi Collection3rd
  4. Rachel Stichbury4th
  5. Stolen Girlfriends Club5th
  6. Nick Von K–
  7. Bare Jewellery–
  8. Morris & Watson–
  9. Silk & Steel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoe & Morgan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Meadowlark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rachel Stichbury2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Layla Kaisi Collection2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stolen Girlfriends Club1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nick Von K0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bare Jewellery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Morris & Watson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silk & Steel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about designer jewellery brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which designer jewellery brands compete with Stolen Girlfriends Club?

Stolen Girlfriends Club against designer jewellery brands in New Zealand, by month

Share of searches by month for Stolen Girlfriends Club, Zoe & Morgan, Nick Von K, Bare Jewellery, Morris & Watson, Meadowlark, Silk & Steel. The figures are in the table below the chart.

View monthly share of searches table
MonthStolen Girlfriends ClubZoe & MorganNick Von KBare JewelleryMorris & WatsonMeadowlarkSilk & SteelRachel StichburyLayla Kaisi Collection
Oct 202519.5%19.7%12.8%10.8%29.3%2.9%4.4%0.31%0.31%
Nov 202522.6%28.6%12.1%19.3%10.4%2.7%3.7%0.29%0.4%
Dec 202523%22.1%13.6%14.8%18%3.5%4.3%0.3%0.23%
Jan 202617.7%16.7%10%11.4%37.4%3.4%2.7%0.34%0.42%
Feb 202615.2%15.1%10.8%10.3%41.3%3.7%3%0.42%0.29%
Mar 202619.4%23.5%10%16.2%23.4%3.6%3.1%0.43%0.32%
Apr 202621.1%20.5%16%11.3%20.4%4.9%5%0.34%0.4%
May 202623.8%18.6%15.3%13.1%18.6%5.4%4.5%0.41%0.26%
Jun 202627.5%14.3%12.8%18.7%17.6%5%3.5%0.34%0.25%
Jul 202623.1%27.2%15.5%10%14.6%5.3%3.6%0.4%0.25%
Aug 202628%18.4%14.7%13.1%14.7%5.8%4.5%0.46%0.46%
Sep 202635.8%17.2%13.6%12.1%11.4%5.6%3.4%0.48%0.33%

  1. 1.Stolen Girlfriends Club

    35.8%

    Held 1st. 7.5K estimated branded searches, +36.7% vs prior month. Share +7.9 points.

  2. 2.Zoe & Morgan

    17.2%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Nick Von K

    13.6%

    Moved from 4th to 3rd. 2.9K estimated branded searches, -1% vs prior month. Share -1.1 points.

  4. 4.Bare Jewellery

    12.1%

    Moved from 5th to 4th. 2.5K estimated branded searches, -1.2% vs prior month. Share -1 points.

  5. 5.Morris & Watson

    11.4%

    Moved from 3rd to 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -3.3 points.

  6. 6.Meadowlark

    5.6%

    Held 6th. 1.2K estimated branded searches, +2.6% vs prior month. Share -0.2 points.

  7. 7.Silk & Steel

    3.4%

    Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share -1 points.

  8. 8.Rachel Stichbury

    0.48%

    Moved from 9th to 8th. 100 estimated branded searches, +11.1% vs prior month. Share 0 points.

  9. 9.Layla Kaisi Collection

    0.33%

    Moved from 8th to 9th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Compare popularity between Stolen Girlfriends Club and its closest rivals

Every comparison with Stolen Girlfriends Club

8 comparisons

How has branded search demand for Stolen Girlfriends Club changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stolen Girlfriends Club in New Zealand rose from 4.4K to 7.5K.
  • Across the 12 months ending September 2026, Stolen Girlfriends Club’s share of searches among designer jewellery brands in New Zealand increased from 19.5% to 35.8%.
  • Across the 12 months ending September 2026, Stolen Girlfriends Club’s share of searches among designer jewellery brands in New Zealand peaked at 35.8% in September 2026 and was lowest at 15.2% in February 2026.
  • Across the 12 months ending September 2026, Stolen Girlfriends Club rose from 3rd to 1st among designer jewellery brands in New Zealand.

How did search popularity change for New Zealand designer jewellery brands in September 2026?

6 changes

  1. In September 2026, Stolen Girlfriends Club gained share of searches among designer jewellery brands in New Zealand, from 28% to 35.8%.

  2. In September 2026, Morris & Watson lost share of searches among designer jewellery brands in New Zealand, from 14.7% to 11.4%.

  3. In September 2026, Zoe & Morgan lost share of searches among designer jewellery brands in New Zealand, from 18.4% to 17.2%.

  4. In September 2026, Nick Von K lost share of searches among designer jewellery brands in New Zealand, from 14.7% to 13.6%.

  5. In September 2026, Silk & Steel lost share of searches among designer jewellery brands in New Zealand, from 4.5% to 3.4%.

  6. In September 2026, Bare Jewellery lost share of searches among designer jewellery brands in New Zealand, from 13.1% to 12.1%.

How are Stolen Girlfriends Club’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Stolen Girlfriends Club’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stolen girlfriends club
  • stolen girlfriends club bangle
  • stolen girlfriends club clothes
  • stolen girlfriends club earrings
  • stolen girlfriends club jewellery
  • stolen girlfriends club necklace
  • stolen girlfriends club rings
  • stolen girlfriends club sale
  • stolengirlfriendsclub

Do you work for Stolen Girlfriends Club? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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