Brandwave

Layla Kaisi Collection vs Rachel Stichbury:Which is more popular?

In September 2026, Rachel Stichbury had more branded searches than Layla Kaisi Collection among designer jewellery brands in New Zealand. Rachel Stichbury had about 100 branded searches, while Layla Kaisi Collection had 70. Rachel Stichbury made up 0.48% of all designer jewellery brand searches we track, and Layla Kaisi Collection accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about designer jewellery brands, Layla Kaisi Collection and Rachel Stichbury each appeared in two of the four answers. Layla Kaisi Collection was mentioned before Rachel Stichbury in every answer that named either.

Among designer jewellery brands in New Zealand in September 2026

Who do people search for more?

Rachel Stichbury, about 43% more searches than Layla Kaisi Collection

Rachel Stichbury 100 searchesLayla Kaisi Collection 70 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Layla Kaisi Collection in 2 of 4Rachel Stichbury in 2 of 4

Who does AI recommend more?

Layla Kaisi Collection, named ahead of Rachel Stichbury in 2 of 2 answers

Layla Kaisi Collection first in 2Rachel Stichbury never first

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Top designer jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Layla Kaisi Collection and Rachel Stichbury were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Layla Kaisi Collection was listed before Rachel Stichbury in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Layla Kaisi Collection3rd
  4. Rachel Stichbury4th
  5. Stolen Girlfriends Club5th
  6. Nick Von K–
  7. Bare Jewellery–
  8. Morris & Watson–
  9. Silk & Steel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoe & Morgan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Meadowlark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rachel Stichbury2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Layla Kaisi Collection2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stolen Girlfriends Club1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nick Von K0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bare Jewellery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Morris & Watson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silk & Steel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about designer jewellery brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Layla Kaisi Collection or Rachel Stichbury more popular in search?

This chart shows how often people search Google for Layla Kaisi Collection and Rachel Stichbury by name. Each line represents a brand's share of searches for all nine designer jewellery brands we track, month by month, from searches in New Zealand.

Layla Kaisi Collection and Rachel Stichbury among designer jewellery brands in New Zealand, by month

Share of searches by month for Rachel Stichbury, Layla Kaisi Collection. The figures are in the table below the chart.

View monthly share of searches table
MonthStolen Girlfriends ClubZoe & MorganNick Von KBare JewelleryMorris & WatsonMeadowlarkSilk & SteelRachel StichburyLayla Kaisi Collection
Oct 202519.5%19.7%12.8%10.8%29.3%2.9%4.4%0.31%0.31%
Nov 202522.6%28.6%12.1%19.3%10.4%2.7%3.7%0.29%0.4%
Dec 202523%22.1%13.6%14.8%18%3.5%4.3%0.3%0.23%
Jan 202617.7%16.7%10%11.4%37.4%3.4%2.7%0.34%0.42%
Feb 202615.2%15.1%10.8%10.3%41.3%3.7%3%0.42%0.29%
Mar 202619.4%23.5%10%16.2%23.4%3.6%3.1%0.43%0.32%
Apr 202621.1%20.5%16%11.3%20.4%4.9%5%0.34%0.4%
May 202623.8%18.6%15.3%13.1%18.6%5.4%4.5%0.41%0.26%
Jun 202627.5%14.3%12.8%18.7%17.6%5%3.5%0.34%0.25%
Jul 202623.1%27.2%15.5%10%14.6%5.3%3.6%0.4%0.25%
Aug 202628%18.4%14.7%13.1%14.7%5.8%4.5%0.46%0.46%
Sep 202635.8%17.2%13.6%12.1%11.4%5.6%3.4%0.48%0.33%

How has the Layla Kaisi Collection and Rachel Stichbury comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer jewellery brands in September 2026?

2 changes

  1. In September 2026, Rachel Stichbury rose from 9th to 8th among designer jewellery brands in New Zealand.

  2. In September 2026, Layla Kaisi Collection fell from 8th to 9th among designer jewellery brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Layla Kaisi Collection’s and Rachel Stichbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Layla Kaisi Collection

1 branded search term

  • layla kaisi

Rachel Stichbury

2 branded search terms

  • rachel stichbury
  • stichbury

How the Brand Demand Index is measured

Other head-to-heads among designer jewellery brands

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