Brandwave

Stolen Girlfriends Club vs Zoe & Morgan:Which is more popular?

In September 2026, Stolen Girlfriends Club had more branded searches than Zoe & Morgan among designer jewellery brands in New Zealand. Stolen Girlfriends Club had about 7,520 branded searches, while Zoe & Morgan had 3,610. Stolen Girlfriends Club made up 35.8% of all designer jewellery brand searches we track, and Zoe & Morgan accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about designer jewellery brands, Zoe & Morgan appeared in all four answers and Stolen Girlfriends Club in one. Zoe & Morgan was mentioned before Stolen Girlfriends Club in every answer.

Among designer jewellery brands in New Zealand in September 2026

Who do people search for more?

Stolen Girlfriends Club, about 2 searches for every 1 for Zoe & Morgan

Stolen Girlfriends Club 7.5K searchesZoe & Morgan 3.6K searches

Who does AI mention more?

Zoe & Morgan, mentioned in every answer we collected

Zoe & Morgan in 4 of 4Stolen Girlfriends Club in 1 of 4

Who does AI recommend more?

Zoe & Morgan, named ahead of Stolen Girlfriends Club in every answer

Zoe & Morgan first in 3Stolen Girlfriends Club never first

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Top designer jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zoe & Morgan appeared in all four answers. Stolen Girlfriends Club was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Zoe & Morgan was listed before Stolen Girlfriends Club in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Layla Kaisi Collection3rd
  4. Rachel Stichbury4th
  5. Stolen Girlfriends Club5th
  6. Nick Von K–
  7. Bare Jewellery–
  8. Morris & Watson–
  9. Silk & Steel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoe & Morgan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Meadowlark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rachel Stichbury2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Layla Kaisi Collection2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stolen Girlfriends Club1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nick Von K0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bare Jewellery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Morris & Watson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silk & Steel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about designer jewellery brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Stolen Girlfriends Club or Zoe & Morgan more popular in search?

This chart shows how often people search Google for Stolen Girlfriends Club and Zoe & Morgan by name. Each line represents a brand's share of searches for all nine designer jewellery brands we track, month by month, from searches in New Zealand.

Stolen Girlfriends Club and Zoe & Morgan among designer jewellery brands in New Zealand, by month

Share of searches by month for Stolen Girlfriends Club, Zoe & Morgan. The figures are in the table below the chart.

View monthly share of searches table
MonthStolen Girlfriends ClubZoe & MorganNick Von KBare JewelleryMorris & WatsonMeadowlarkSilk & SteelRachel StichburyLayla Kaisi Collection
Oct 202519.5%19.7%12.8%10.8%29.3%2.9%4.4%0.31%0.31%
Nov 202522.6%28.6%12.1%19.3%10.4%2.7%3.7%0.29%0.4%
Dec 202523%22.1%13.6%14.8%18%3.5%4.3%0.3%0.23%
Jan 202617.7%16.7%10%11.4%37.4%3.4%2.7%0.34%0.42%
Feb 202615.2%15.1%10.8%10.3%41.3%3.7%3%0.42%0.29%
Mar 202619.4%23.5%10%16.2%23.4%3.6%3.1%0.43%0.32%
Apr 202621.1%20.5%16%11.3%20.4%4.9%5%0.34%0.4%
May 202623.8%18.6%15.3%13.1%18.6%5.4%4.5%0.41%0.26%
Jun 202627.5%14.3%12.8%18.7%17.6%5%3.5%0.34%0.25%
Jul 202623.1%27.2%15.5%10%14.6%5.3%3.6%0.4%0.25%
Aug 202628%18.4%14.7%13.1%14.7%5.8%4.5%0.46%0.46%
Sep 202635.8%17.2%13.6%12.1%11.4%5.6%3.4%0.48%0.33%

How has the Stolen Girlfriends Club and Zoe & Morgan comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer jewellery brands in September 2026?

2 changes

  1. In September 2026, Stolen Girlfriends Club gained share of searches among designer jewellery brands in New Zealand, from 28% to 35.8%.

  2. In September 2026, Zoe & Morgan lost share of searches among designer jewellery brands in New Zealand, from 18.4% to 17.2%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Stolen Girlfriends Club’s and Zoe & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stolen Girlfriends Club

9 branded search terms

  • stolen girlfriends club
  • stolen girlfriends club bangle
  • stolen girlfriends club clothes
  • stolen girlfriends club earrings
  • stolen girlfriends club jewellery
  • stolen girlfriends club necklace
  • stolen girlfriends club rings
  • stolen girlfriends club sale
  • stolengirlfriendsclub

Zoe & Morgan

4 branded search terms

  • zoe & morgan
  • zoe morgan
  • zoe morgan necklace
  • zoemorgan

How the Brand Demand Index is measured

Other head-to-heads among designer jewellery brands

Creator with pink hair and a pink jacket

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