Brandwave

Bare Jewellery vs Layla Kaisi Collection:Which is more popular?

In September 2026, Bare Jewellery had more branded searches than Layla Kaisi Collection among designer jewellery brands in New Zealand. Bare Jewellery had about 2,540 branded searches, while Layla Kaisi Collection had 70. Bare Jewellery made up 12.1% of all designer jewellery brand searches we track, and Layla Kaisi Collection accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about designer jewellery brands, Layla Kaisi Collection appeared in two of the four answers and Bare Jewellery in none.

Among designer jewellery brands in New Zealand in September 2026

Who do people search for more?

Bare Jewellery, about 36 searches for every 1 for Layla Kaisi Collection

Bare Jewellery 2.5K searchesLayla Kaisi Collection 70 searches

Who does AI mention more?

Layla Kaisi Collection, mentioned in 2 of 4 answers, Bare Jewellery in 0

Layla Kaisi Collection in 2 of 4Bare Jewellery in 0 of 4

Who does AI recommend more?

Layla Kaisi Collection, the only one of the two named

Layla Kaisi Collection first in 2Bare Jewellery never named

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Top designer jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Layla Kaisi Collection was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bare Jewellery did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Layla Kaisi Collection3rd
  4. Rachel Stichbury4th
  5. Stolen Girlfriends Club5th
  6. Nick Von K–
  7. Bare Jewellery–
  8. Morris & Watson–
  9. Silk & Steel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoe & Morgan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Meadowlark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rachel Stichbury2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Layla Kaisi Collection2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stolen Girlfriends Club1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nick Von K0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bare Jewellery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Morris & Watson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silk & Steel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about designer jewellery brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bare Jewellery or Layla Kaisi Collection more popular in search?

This chart shows how often people search Google for Bare Jewellery and Layla Kaisi Collection by name. Each line represents a brand's share of searches for all nine designer jewellery brands we track, month by month, from searches in New Zealand.

Bare Jewellery and Layla Kaisi Collection among designer jewellery brands in New Zealand, by month

Share of searches by month for Bare Jewellery, Layla Kaisi Collection. The figures are in the table below the chart.

View monthly share of searches table
MonthStolen Girlfriends ClubZoe & MorganNick Von KBare JewelleryMorris & WatsonMeadowlarkSilk & SteelRachel StichburyLayla Kaisi Collection
Oct 202519.5%19.7%12.8%10.8%29.3%2.9%4.4%0.31%0.31%
Nov 202522.6%28.6%12.1%19.3%10.4%2.7%3.7%0.29%0.4%
Dec 202523%22.1%13.6%14.8%18%3.5%4.3%0.3%0.23%
Jan 202617.7%16.7%10%11.4%37.4%3.4%2.7%0.34%0.42%
Feb 202615.2%15.1%10.8%10.3%41.3%3.7%3%0.42%0.29%
Mar 202619.4%23.5%10%16.2%23.4%3.6%3.1%0.43%0.32%
Apr 202621.1%20.5%16%11.3%20.4%4.9%5%0.34%0.4%
May 202623.8%18.6%15.3%13.1%18.6%5.4%4.5%0.41%0.26%
Jun 202627.5%14.3%12.8%18.7%17.6%5%3.5%0.34%0.25%
Jul 202623.1%27.2%15.5%10%14.6%5.3%3.6%0.4%0.25%
Aug 202628%18.4%14.7%13.1%14.7%5.8%4.5%0.46%0.46%
Sep 202635.8%17.2%13.6%12.1%11.4%5.6%3.4%0.48%0.33%

How has the Bare Jewellery and Layla Kaisi Collection comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer jewellery brands in September 2026?

2 changes

  1. In September 2026, Bare Jewellery lost share of searches among designer jewellery brands in New Zealand, from 13.1% to 12.1%.

  2. In September 2026, Layla Kaisi Collection fell from 8th to 9th among designer jewellery brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bare Jewellery’s and Layla Kaisi Collection’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bare Jewellery

2 branded search terms

  • bare jewellery
  • barejewellery

Layla Kaisi Collection

1 branded search term

  • layla kaisi

How the Brand Demand Index is measured

Other head-to-heads among designer jewellery brands

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