Brandwave

How popular isLOWA?

In September 2026, people searched for LOWA by name about 950 times in New Zealand, a 10.5% increase from the previous year. These searches made up 55.1% of all New Zealand hunting boot brand searches, placing LOWA first out of four brands. When we asked both ChatGPT and Google AI Overviews about hunting boot brands, LOWA appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

LOWA is the most searched of 4 competitors and the most recommended in AI answers.

  1. LOWAShare of searches 55.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GrisportShare of searches 26.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. CrispiShare of searches 11.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. MeindlShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top hunting boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LOWA appeared in all five answers. LOWA is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LOWA1st
  2. Crispi2nd
  3. Meindl3rd
  4. Grisport4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LOWA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crispi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meindl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grisport2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hunting boot brands

5 answers

  • Asked ChatGPT

    “Which hunting boot brand should I buy in New Zealand?”

    1. 1Crispi
    2. 2LOWA
    3. 3Meindl
    4. 4Grisport

  • Asked ChatGPT

    “What are the best hunting boot brands in New Zealand?”

    1. 1LOWA
    2. 2Crispi
    3. 3Meindl

  • Asked ChatGPT

    “What's the best hunting boot brand in New Zealand for rough wet ground?”

    1. 1LOWA
    2. 2Meindl

  • Searched Google, AI Overview

    “boots for hunting”

    1. 1Crispi
    2. 2LOWA

  • Searched Google, AI Overview

    “waterproof hunting boots”

    1. 1Crispi
    2. 2Grisport
    3. 3LOWA
    4. 4Meindl

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hunting boot brands compete with LOWA?

LOWA against hunting boot brands in New Zealand, by month

Share of searches by month for LOWA, Grisport, Crispi, Meindl. The figures are in the table below the chart.

View monthly share of searches table
MonthLOWAGrisportCrispiMeindl
Oct 202555.6%28.9%6.7%8.9%
Nov 202556.9%23.4%12.4%7.3%
Dec 202556.6%23%9.7%10.6%
Jan 202660.4%20.8%11%7.8%
Feb 202658.2%23.9%10.4%7.5%
Mar 202657.8%24.2%10.6%7.5%
Apr 202655.3%25.7%11.2%7.9%
May 202651.9%31.2%9.1%7.8%
Jun 202648.9%27.7%14.9%8.5%
Jul 202649.4%24.7%16.5%9.5%
Aug 202655%27.9%10%7.1%
Sep 202655.1%26.5%11.6%6.8%

  1. 1.LOWA

    55.1%

    Held 1st. 810 estimated branded searches, +5.2% vs prior month. Share +0.1 points.

  2. 2.Grisport

    26.5%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Crispi

    11.6%

    Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +1.6 points.

  4. 4.Meindl

    6.8%

    Held 4th. 100 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between LOWA and its closest rivals

Every comparison with LOWA

10 comparisons

How has branded search demand for LOWA changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LOWA in New Zealand rose from 860 to 950.
  • Across the 12 months ending September 2026, LOWA’s share of searches among hunting boot brands in New Zealand peaked at 60.4% in January 2026 and was lowest at 48.9% in June 2026.

How did search popularity change for New Zealand hunting boot brands in September 2026?

4 changes

  1. In September 2026, Crispi gained share of searches among hunting boot brands in New Zealand, from 10% to 11.6%.

  2. In September 2026, Grisport lost share of searches among hunting boot brands in New Zealand, from 27.9% to 26.5%.

  3. LOWA’s share of searches among hunting boot brands in New Zealand has gained ground for 3 months in a row, from 48.9% to 55.1% in September 2026.

  4. Estimated monthly branded searches for Meindl in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.

How are LOWA’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using LOWA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lowa
  • lowa hiking footwear
  • lowa hunting boot
  • lowa renegade

Do you work for LOWA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does LOWA compete?

LOWA is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hiking footwear brands7th of 93.4%Show ranking
Walking boot brands4th of 74.2%Show ranking
Hunting boot brands1st of 455.1%Shown above
Creator with pink hair and a pink jacket

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