Brandwave

LOWA vs Meindl:Which is more popular?

In September 2026, LOWA had more branded searches than Meindl among hunting boot brands in New Zealand. LOWA had about 810 branded searches, while Meindl had 100. LOWA made up 55.1% of all hunting boot brand searches we track, and Meindl accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about hunting boot brands, LOWA appeared in all five answers and Meindl in four. LOWA was mentioned before Meindl in every answer.

Among hunting boot brands in New Zealand in September 2026

Who do people search for more?

LOWA, about 8 searches for every 1 for Meindl

LOWA 810 searchesMeindl 100 searches

Who does AI mention more?

LOWA, mentioned in every answer we collected

LOWA in 5 of 5Meindl in 4 of 5

Who does AI recommend more?

LOWA, named ahead of Meindl in every answer

LOWA first in 4Meindl never first

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Top hunting boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LOWA appeared in all five answers. Meindl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LOWA was listed before Meindl in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LOWA1st
  2. Crispi2nd
  3. Meindl3rd
  4. Grisport4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LOWA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crispi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meindl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grisport2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hunting boot brands

5 answers
  • Asked ChatGPT

    “Which hunting boot brand should I buy in New Zealand?”

    1. 1Crispi
    2. 2LOWA
    3. 3Meindl
    4. 4Grisport
  • Asked ChatGPT

    “What are the best hunting boot brands in New Zealand?”

    1. 1LOWA
    2. 2Crispi
    3. 3Meindl
  • Asked ChatGPT

    “What's the best hunting boot brand in New Zealand for rough wet ground?”

    1. 1LOWA
    2. 2Meindl
  • Searched Google, AI Overview

    “boots for hunting”

    1. 1Crispi
    2. 2LOWA
  • Searched Google, AI Overview

    “waterproof hunting boots”

    1. 1Crispi
    2. 2Grisport
    3. 3LOWA
    4. 4Meindl

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LOWA or Meindl more popular in search?

This chart shows how often people search Google for LOWA and Meindl by name. Each line represents a brand's share of searches for all four hunting boot brands we track, month by month, from searches in New Zealand.

LOWA and Meindl among hunting boot brands in New Zealand, by month

Share of searches by month for LOWA, Meindl. The figures are in the table below the chart.

View monthly share of searches table
MonthLOWAGrisportCrispiMeindl
Oct 202555.6%28.9%6.7%8.9%
Nov 202556.9%23.4%12.4%7.3%
Dec 202556.6%23%9.7%10.6%
Jan 202660.4%20.8%11%7.8%
Feb 202658.2%23.9%10.4%7.5%
Mar 202657.8%24.2%10.6%7.5%
Apr 202655.3%25.7%11.2%7.9%
May 202651.9%31.2%9.1%7.8%
Jun 202648.9%27.7%14.9%8.5%
Jul 202649.4%24.7%16.5%9.5%
Aug 202655%27.9%10%7.1%
Sep 202655.1%26.5%11.6%6.8%

How has the LOWA and Meindl comparison changed over the last 12 months?

3 findings
  • LOWA was ahead of Meindl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LOWA’s share of searches among hunting boot brands in New Zealand moved from 55.6% to 55.1%, and its estimated monthly branded searches moved from 750 to 810.
  • Across the 12 months ending September 2026, Meindl’s share of searches among hunting boot brands in New Zealand moved from 8.9% to 6.8%, and its estimated monthly branded searches moved from 120 to 100.

How did search popularity change for New Zealand hunting boot brands in September 2026?

2 changes
  1. LOWA’s share of searches among hunting boot brands in New Zealand has gained ground for 3 months in a row, from 48.9% to 55.1% in September 2026.

  2. Estimated monthly branded searches for Meindl in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using LOWA’s and Meindl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LOWA

3 branded search terms

  • lowa
  • lowa hunting boot
  • lowa renegade

Meindl

2 branded search terms

  • meindl
  • meindl hunting boot

How the Brand Demand Index is measured

Other head-to-heads among hunting boot brands

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