Hunting boot brands in New Zealand:Which are most popular?
In September 2026, LOWA was the most searched hunting boot brand in New Zealand, accounting for 55.1% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, LOWA showed up in every answer. LOWA was recommended most often, coming first in two out of four responses that gave a list.
LOWAShare of searches 55.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GrisportShare of searches 26.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
CrispiShare of searches 11.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MeindlShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top hunting boot brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, LOWA appeared every time. LOWA was recommended most often, coming first in two out of four answers that gave a list. Crispi was second, and Meindl was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hunting boot brands
5 answers
Asked ChatGPT
“Which hunting boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hunting boot brands in New Zealand?”
Asked ChatGPT
“What's the best hunting boot brand in New Zealand for rough wet ground?”
Searched Google, AI Overview
“boots for hunting”
Searched Google, AI Overview
“waterproof hunting boots”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hunting boot brands do people search for most?
This chart shows how often people search Google for each hunting boot brand by name. Each line represents a brand's share of searches for all four hunting boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for LOWA, Grisport, Crispi, Meindl. The figures are in the table below the chart.
View monthly share of searches table
| Month | LOWA | Grisport | Crispi | Meindl |
|---|---|---|---|---|
| Oct 2025 | 55.6% | 28.9% | 6.7% | 8.9% |
| Nov 2025 | 56.9% | 23.4% | 12.4% | 7.3% |
| Dec 2025 | 56.6% | 23% | 9.7% | 10.6% |
| Jan 2026 | 60.4% | 20.8% | 11% | 7.8% |
| Feb 2026 | 58.2% | 23.9% | 10.4% | 7.5% |
| Mar 2026 | 57.8% | 24.2% | 10.6% | 7.5% |
| Apr 2026 | 55.3% | 25.7% | 11.2% | 7.9% |
| May 2026 | 51.9% | 31.2% | 9.1% | 7.8% |
| Jun 2026 | 48.9% | 27.7% | 14.9% | 8.5% |
| Jul 2026 | 49.4% | 24.7% | 16.5% | 9.5% |
| Aug 2026 | 55% | 27.9% | 10% | 7.1% |
| Sep 2026 | 55.1% | 26.5% | 11.6% | 6.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 810 | +5.2% | +0.1 points | |
| 2, held 2nd | 26.5% | 390 | 0% | -1.3 points | |
| 3, held 3rd | 11.6% | 170 | +21.4% | +1.6 points | |
| 4, held 4th | 6.8% | 100 | 0% | -0.3 points |
1.
LOWA55.1%
Held 1st. 810 estimated branded searches, +5.2% vs prior month. Share +0.1 points.
2.
Grisport26.5%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -1.3 points.
3.
Crispi11.6%
Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +1.6 points.
4.
Meindl6.8%
Held 4th. 100 estimated branded searches, 0% vs prior month. Share -0.3 points.
Which brand is most popular in search among hunting boot brands in New Zealand?
4 brands
In September 2026, LOWA was the most searched among hunting boot brands in New Zealand, with an estimated 810 branded searches, 55.1% of all searches for the four we track. Grisport is in 2nd place, 28.6 percentage points behind at 26.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| LOWA | 55.6% → 55.1% | 60.4%Jan 2026 | 48.9%Jun 2026 | 1st |
| Grisport | 28.9% → 26.5% | 31.2%May 2026 | 20.8%Jan 2026 | 2nd |
| Crispi | 6.7% → 11.6% | 16.5%Jul 2026 | 6.7%Oct 2025 | 4th → 3rd |
| Meindl | 8.9% → 6.8% | 10.6%Dec 2025 | 6.8%Sep 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Grisport’s share of searches among hunting boot brands in New Zealand decreased from 28.9% to 26.5%.
- Across the 12 months ending September 2026, Crispi’s share of searches among hunting boot brands in New Zealand increased from 6.7% to 11.6%.
- Across the 12 months ending September 2026, Meindl’s share of searches among hunting boot brands in New Zealand decreased from 8.9% to 6.8%.
- Across the 12 months ending September 2026, LOWA’s share of searches among hunting boot brands in New Zealand peaked at 60.4% in January 2026 and was lowest at 48.9% in June 2026.
- Across the 12 months ending September 2026, Grisport’s share of searches among hunting boot brands in New Zealand peaked at 31.2% in May 2026 and was lowest at 20.8% in January 2026.
- Across the 12 months ending September 2026, Crispi’s share of searches among hunting boot brands in New Zealand peaked at 16.5% in July 2026 and was lowest at 6.7% in October 2025.
- Across the 12 months ending September 2026, Meindl’s share of searches among hunting boot brands in New Zealand peaked at 10.6% in December 2025 and was lowest at 6.8% in September 2026.
- Across the 12 months ending September 2026, Crispi rose from 4th to 3rd among hunting boot brands in New Zealand.
- Across the 12 months ending September 2026, Meindl fell from 3rd to 4th among hunting boot brands in New Zealand.
- Across the 12 months ending September 2026, LOWA held steady: its share of searches among hunting boot brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand hunting boot brands in September 2026?
4 changes
In September 2026, Crispi gained share of searches among hunting boot brands in New Zealand, from 10% to 11.6%.
In September 2026, Grisport lost share of searches among hunting boot brands in New Zealand, from 27.9% to 26.5%.
LOWA’s share of searches among hunting boot brands in New Zealand has gained ground for 3 months in a row, from 48.9% to 55.1% in September 2026.
Estimated monthly branded searches for Meindl in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.
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