How popular isMeindl?
In September 2026, people searched for Meindl by name about 100 times in New Zealand, a 16.7% decrease from the previous year. These searches made up 6.8% of all New Zealand hunting boot brand searches, placing Meindl fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about hunting boot brands, Meindl appeared in four of the five answers and was the third most recommended of the four.
Meindl is the fourth most searched of 4 competitors and the third most recommended in AI answers.
LOWAShare of searches 55.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GrisportShare of searches 26.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
CrispiShare of searches 11.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MeindlShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top hunting boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Meindl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Meindl is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hunting boot brands
5 answers
Asked ChatGPT
“Which hunting boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hunting boot brands in New Zealand?”
Asked ChatGPT
“What's the best hunting boot brand in New Zealand for rough wet ground?”
Searched Google, AI Overview
“boots for hunting”
Searched Google, AI Overview
“waterproof hunting boots”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hunting boot brands compete with Meindl?
Share of searches by month for LOWA, Grisport, Crispi, Meindl. The figures are in the table below the chart.
View monthly share of searches table
| Month | LOWA | Grisport | Crispi | Meindl |
|---|---|---|---|---|
| Oct 2025 | 55.6% | 28.9% | 6.7% | 8.9% |
| Nov 2025 | 56.9% | 23.4% | 12.4% | 7.3% |
| Dec 2025 | 56.6% | 23% | 9.7% | 10.6% |
| Jan 2026 | 60.4% | 20.8% | 11% | 7.8% |
| Feb 2026 | 58.2% | 23.9% | 10.4% | 7.5% |
| Mar 2026 | 57.8% | 24.2% | 10.6% | 7.5% |
| Apr 2026 | 55.3% | 25.7% | 11.2% | 7.9% |
| May 2026 | 51.9% | 31.2% | 9.1% | 7.8% |
| Jun 2026 | 48.9% | 27.7% | 14.9% | 8.5% |
| Jul 2026 | 49.4% | 24.7% | 16.5% | 9.5% |
| Aug 2026 | 55% | 27.9% | 10% | 7.1% |
| Sep 2026 | 55.1% | 26.5% | 11.6% | 6.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 810 | +5.2% | +0.1 points | |
| 2, held 2nd | 26.5% | 390 | 0% | -1.3 points | |
| 3, held 3rd | 11.6% | 170 | +21.4% | +1.6 points | |
| 4, held 4th | 6.8% | 100 | 0% | -0.3 points |
1.
LOWA55.1%
Held 1st. 810 estimated branded searches, +5.2% vs prior month. Share +0.1 points.
2.
Grisport26.5%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -1.3 points.
3.
Crispi11.6%
Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +1.6 points.
4.
Meindl6.8%
Held 4th. 100 estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare popularity between Meindl and its closest rivals
Every comparison with Meindl
10 comparisons
How has branded search demand for Meindl changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Meindl in New Zealand fell from 120 to 100.
- Across the 12 months ending September 2026, Meindl’s share of searches among hunting boot brands in New Zealand decreased from 8.9% to 6.8%.
- Across the 12 months ending September 2026, Meindl’s share of searches among hunting boot brands in New Zealand peaked at 10.6% in December 2025 and was lowest at 6.8% in September 2026.
- Across the 12 months ending September 2026, Meindl fell from 3rd to 4th among hunting boot brands in New Zealand.
How did search popularity change for New Zealand hunting boot brands in September 2026?
4 changes
In September 2026, Crispi gained share of searches among hunting boot brands in New Zealand, from 10% to 11.6%.
In September 2026, Grisport lost share of searches among hunting boot brands in New Zealand, from 27.9% to 26.5%.
LOWA’s share of searches among hunting boot brands in New Zealand has gained ground for 3 months in a row, from 48.9% to 55.1% in September 2026.
Estimated monthly branded searches for Meindl in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.
How are Meindl’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Meindl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- meindl
- meindl hunting boot
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Where does Meindl compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hiking footwear brands | 9th of 9 | 0.38% | Show ranking |
| Walking boot brands | 7th of 7 | 0.56% | Show ranking |
| Hunting boot brands | 4th of 4 | 6.8% | Shown above |
Is Meindl your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.