Crispi vs LOWA:Which is more popular?
In September 2026, LOWA had more branded searches than Crispi among hunting boot brands in New Zealand. LOWA had about 810 branded searches, while Crispi had 170. LOWA made up 55.1% of all hunting boot brand searches we track, and Crispi accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about hunting boot brands, LOWA appeared in all five answers and Crispi in four. Crispi and LOWA were each mentioned first in two of the four answers.
Who do people search for more?
LOWA, about 5 searches for every 1 for Crispi
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top hunting boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LOWA appeared in all five answers. Crispi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Crispi and LOWA were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hunting boot brands
5 answers
Asked ChatGPT
“Which hunting boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hunting boot brands in New Zealand?”
Asked ChatGPT
“What's the best hunting boot brand in New Zealand for rough wet ground?”
Searched Google, AI Overview
“boots for hunting”
Searched Google, AI Overview
“waterproof hunting boots”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Crispi or LOWA more popular in search?
This chart shows how often people search Google for Crispi and LOWA by name. Each line represents a brand's share of searches for all four hunting boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for LOWA, Crispi. The figures are in the table below the chart.
View monthly share of searches table
| Month | LOWA | Grisport | Crispi | Meindl |
|---|---|---|---|---|
| Oct 2025 | 55.6% | 28.9% | 6.7% | 8.9% |
| Nov 2025 | 56.9% | 23.4% | 12.4% | 7.3% |
| Dec 2025 | 56.6% | 23% | 9.7% | 10.6% |
| Jan 2026 | 60.4% | 20.8% | 11% | 7.8% |
| Feb 2026 | 58.2% | 23.9% | 10.4% | 7.5% |
| Mar 2026 | 57.8% | 24.2% | 10.6% | 7.5% |
| Apr 2026 | 55.3% | 25.7% | 11.2% | 7.9% |
| May 2026 | 51.9% | 31.2% | 9.1% | 7.8% |
| Jun 2026 | 48.9% | 27.7% | 14.9% | 8.5% |
| Jul 2026 | 49.4% | 24.7% | 16.5% | 9.5% |
| Aug 2026 | 55% | 27.9% | 10% | 7.1% |
| Sep 2026 | 55.1% | 26.5% | 11.6% | 6.8% |
How has the Crispi and LOWA comparison changed over the last 12 months?
3 findings
- LOWA was ahead of Crispi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crispi’s share of searches among hunting boot brands in New Zealand moved from 6.7% to 11.6%, and its estimated monthly branded searches moved from 90 to 170.
- Across the 12 months ending September 2026, LOWA’s share of searches among hunting boot brands in New Zealand moved from 55.6% to 55.1%, and its estimated monthly branded searches moved from 750 to 810.
How did search popularity change for New Zealand hunting boot brands in September 2026?
2 changes
In September 2026, Crispi gained share of searches among hunting boot brands in New Zealand, from 10% to 11.6%.
LOWA’s share of searches among hunting boot brands in New Zealand has gained ground for 3 months in a row, from 48.9% to 55.1% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Crispi’s and LOWA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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