Brandwave

Crispi vs Grisport:Which is more popular?

In September 2026, Grisport had more branded searches than Crispi among hunting boot brands in New Zealand. Grisport had about 390 branded searches, while Crispi had 170. Grisport made up 26.5% of all hunting boot brand searches we track, and Crispi accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about hunting boot brands, Crispi appeared in four of the five answers and Grisport in two. Crispi was mentioned before Grisport in every answer that named either.

Among hunting boot brands in New Zealand in September 2026

Who do people search for more?

Grisport, about 2 searches for every 1 for Crispi

Grisport 390 searchesCrispi 170 searches

Who does AI mention more?

Crispi, mentioned in 4 of 5 answers, Grisport in 2

Crispi in 4 of 5Grisport in 2 of 5

Who does AI recommend more?

Crispi, named ahead of Grisport in 3 of 3 answers

Crispi first in 3Grisport never first

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Top hunting boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crispi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Grisport was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Crispi was listed before Grisport in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LOWA1st
  2. Crispi2nd
  3. Meindl3rd
  4. Grisport4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LOWA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crispi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meindl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grisport2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hunting boot brands

5 answers
  • Asked ChatGPT

    “Which hunting boot brand should I buy in New Zealand?”

    1. 1Crispi
    2. 2LOWA
    3. 3Meindl
    4. 4Grisport
  • Asked ChatGPT

    “What are the best hunting boot brands in New Zealand?”

    1. 1LOWA
    2. 2Crispi
    3. 3Meindl
  • Asked ChatGPT

    “What's the best hunting boot brand in New Zealand for rough wet ground?”

    1. 1LOWA
    2. 2Meindl
  • Searched Google, AI Overview

    “boots for hunting”

    1. 1Crispi
    2. 2LOWA
  • Searched Google, AI Overview

    “waterproof hunting boots”

    1. 1Crispi
    2. 2Grisport
    3. 3LOWA
    4. 4Meindl

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crispi or Grisport more popular in search?

This chart shows how often people search Google for Crispi and Grisport by name. Each line represents a brand's share of searches for all four hunting boot brands we track, month by month, from searches in New Zealand.

Crispi and Grisport among hunting boot brands in New Zealand, by month

Share of searches by month for Grisport, Crispi. The figures are in the table below the chart.

View monthly share of searches table
MonthLOWAGrisportCrispiMeindl
Oct 202555.6%28.9%6.7%8.9%
Nov 202556.9%23.4%12.4%7.3%
Dec 202556.6%23%9.7%10.6%
Jan 202660.4%20.8%11%7.8%
Feb 202658.2%23.9%10.4%7.5%
Mar 202657.8%24.2%10.6%7.5%
Apr 202655.3%25.7%11.2%7.9%
May 202651.9%31.2%9.1%7.8%
Jun 202648.9%27.7%14.9%8.5%
Jul 202649.4%24.7%16.5%9.5%
Aug 202655%27.9%10%7.1%
Sep 202655.1%26.5%11.6%6.8%

How has the Crispi and Grisport comparison changed over the last 12 months?

3 findings
  • Grisport was ahead of Crispi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crispi’s share of searches among hunting boot brands in New Zealand moved from 6.7% to 11.6%, and its estimated monthly branded searches moved from 90 to 170.
  • Across the 12 months ending September 2026, Grisport’s share of searches among hunting boot brands in New Zealand moved from 28.9% to 26.5%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand hunting boot brands in September 2026?

2 changes
  1. In September 2026, Crispi gained share of searches among hunting boot brands in New Zealand, from 10% to 11.6%.

  2. In September 2026, Grisport lost share of searches among hunting boot brands in New Zealand, from 27.9% to 26.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crispi’s and Grisport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crispi

1 branded search term

  • crispi

Grisport

1 branded search term

  • grisport

How the Brand Demand Index is measured

Other head-to-heads among hunting boot brands

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