How popular isLaneway?
In September 2026, people searched for Laneway by name about 21,900 times in New Zealand, a 94.5% increase from 11 months earlier. These searches made up 13% of all New Zealand music festival searches, placing Laneway second out of six festivals. When we asked both ChatGPT and Google AI Overviews about music festivals, Laneway appeared in one of the five answers and was the fourth most recommended of the six.
Laneway is the second most searched of 6 competitors and the fourth most recommended in the AI answers we collected.
Electric AvenueShare of searches 73.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LanewayShare of searches 13%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Rhythm and VinesShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Northern BassShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
SploreShare of searches 0.23%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top music festivals in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Laneway was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Laneway is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Electric Avenue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rhythm and Vines2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Northern Bass2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Splore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Laneway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Homegrown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about music festivals
5 answers
Asked ChatGPT
“Which music festival should I book in New Zealand?”
Asked ChatGPT
“What are the best music festivals in New Zealand?”
Asked ChatGPT
“What's the best music festival in New Zealand for live music weekend?”
Searched Google, AI Overview
“music festivals nz”
Searched Google, AI Overview
“camping music festival”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
How often do people search for Laneway compared with other New Zealand music festivals?
Share of searches by month for Electric Avenue, Laneway, Rhythm and Vines, Northern Bass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electric Avenue | Laneway | Rhythm and Vines | Northern Bass | Splore | Homegrown |
|---|---|---|---|---|---|---|
| Nov 2025 | 19.3% | 21.1% | 37.3% | 15.9% | 5.5% | 0.86% |
| Dec 2025 | 10.8% | 12.7% | 45.8% | 23.7% | 6.6% | 0.4% |
| Jan 2026 | 28.9% | 48.2% | 8.6% | 2.9% | 10.3% | 1.2% |
| Feb 2026 | 45% | 31.2% | 2.2% | 0.62% | 19.7% | 1.2% |
| Mar 2026 | 44% | 6.3% | 17.8% | 7.6% | 3.7% | 20.5% |
| Apr 2026 | 53.5% | 6.9% | 25.3% | 10.4% | 3% | 0.89% |
| May 2026 | 28.8% | 9.7% | 39.1% | 16.5% | 3.4% | 2.5% |
| Jun 2026 | 23.1% | 8.4% | 47.8% | 16.8% | 3.3% | 0.54% |
| Jul 2026 | 9.9% | 3.5% | 71.2% | 14.5% | 0.76% | 0.14% |
| Aug 2026 | 9.3% | 7.4% | 74.3% | 8.3% | 0.59% | 0.15% |
| Sep 2026 | 73.8% | 13% | 10% | 2.8% | 0.23% | 0.13% |
| Oct 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 73.8% | 124K | +1720.7% | +64.5 pointsmoved from 2nd to 1st | |
| 2, moved from 4th to 2nd | 13% | 21.9K | +302.2% | +5.6 pointsmoved from 4th to 2nd | |
| 3, moved from 1st to 3rd | 10% | 16.8K | -69.2% | -64.3 pointsmoved from 1st to 3rd | |
| 4, moved from 3rd to 4th | 2.8% | 4.7K | -22.4% | -5.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.23% | 380 | -11.6% | -0.4 points | |
| 6, held 6th | 0.13% | 220 | +100% | 0 points |
73.8%
Moved from 2nd to 1st. 124K estimated branded searches, +1720.7% vs prior month. Share +64.5 points.
2.
Laneway13%
Moved from 4th to 2nd. 21.9K estimated branded searches, +302.2% vs prior month. Share +5.6 points.
10%
Moved from 1st to 3rd. 16.8K estimated branded searches, -69.2% vs prior month. Share -64.3 points.
2.8%
Moved from 3rd to 4th. 4.7K estimated branded searches, -22.4% vs prior month. Share -5.5 points.
5.
Splore0.23%
Held 5th. 380 estimated branded searches, -11.6% vs prior month. Share -0.4 points.
0.13%
Held 6th. 220 estimated branded searches, +100% vs prior month. Share 0 points.
Compare popularity between Laneway and its closest rivals
Every comparison with Laneway
5 comparisons
How has branded search demand for Laneway changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending September 2026, estimated monthly branded searches for Laneway in New Zealand rose from 11.3K to 21.9K.
- Across the 11 months ending September 2026, Laneway’s share of searches among music festivals in New Zealand decreased from 21.1% to 13%.
- Across the 11 months ending September 2026, Laneway’s share of searches among music festivals in New Zealand peaked at 48.2% in January 2026 and was lowest at 3.5% in July 2026.
How did search popularity change for New Zealand music festivals in September 2026?
6 changes
In September 2026, Electric Avenue overtook Rhythm and Vines to become the leader among music festivals in New Zealand, with 73.8% of the searches.
In September 2026, Laneway overtook Rhythm and Vines and Northern Bass to rank 2nd among music festivals in New Zealand, with 13% of the searches.
In September 2026, Rhythm and Vines lost share of searches among music festivals in New Zealand, from 74.3% to 10%.
In September 2026, Northern Bass lost share of searches among music festivals in New Zealand, from 8.3% to 2.8%.
Splore’s share of searches among music festivals in New Zealand has lost ground for 3 months in a row, from 3.3% to 0.23% in September 2026.
Estimated monthly branded searches for Homegrown in New Zealand fell 52.2% over 11 measured months, from 460 to 220 in September 2026.
How are Laneway’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Laneway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- laneway festival
- laneway festival dates
- laneway lineup
- laneway tickets
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