Brandwave

How popular isHomegrown?

In September 2026, people searched for Homegrown by name about 220 times in New Zealand, a 52.2% decrease from 11 months earlier. These searches made up 0.13% of all New Zealand music festival searches, placing Homegrown sixth out of six festivals. When we asked both ChatGPT and Google AI Overviews about music festivals, Homegrown did not appear in any of the answers.

Search and AI answers in September 2026

Homegrown is the sixth most searched of 6 competitors and not named in the AI answers we collected.

  1. Electric AvenueShare of searches 73.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. LanewayShare of searches 13%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Rhythm and VinesShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Northern BassShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. HomegrownShare of searches 0.13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top music festivals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Homegrown did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Electric Avenue1st
  2. Northern Bass2nd
  3. Rhythm and Vines3rd
  4. Laneway4th
  5. Splore5th
  6. Homegrown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Electric Avenue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rhythm and Vines2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Northern Bass2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laneway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homegrown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about music festivals

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Homegrown compared with other New Zealand music festivals?

Homegrown against music festivals in New Zealand, by month

Share of searches by month for Electric Avenue, Laneway, Rhythm and Vines, Northern Bass, Homegrown. The figures are in the table below the chart.

View monthly share of searches table
MonthElectric AvenueLanewayRhythm and VinesNorthern BassSploreHomegrown
Nov 202519.3%21.1%37.3%15.9%5.5%0.86%
Dec 202510.8%12.7%45.8%23.7%6.6%0.4%
Jan 202628.9%48.2%8.6%2.9%10.3%1.2%
Feb 202645%31.2%2.2%0.62%19.7%1.2%
Mar 202644%6.3%17.8%7.6%3.7%20.5%
Apr 202653.5%6.9%25.3%10.4%3%0.89%
May 202628.8%9.7%39.1%16.5%3.4%2.5%
Jun 202623.1%8.4%47.8%16.8%3.3%0.54%
Jul 20269.9%3.5%71.2%14.5%0.76%0.14%
Aug 20269.3%7.4%74.3%8.3%0.59%0.15%
Sep 202673.8%13%10%2.8%0.23%0.13%
Oct 2026——————

  1. 1.Electric Avenue

    73.8%

    Moved from 2nd to 1st. 124K estimated branded searches, +1720.7% vs prior month. Share +64.5 points.

  2. 2.Laneway

    13%

    Moved from 4th to 2nd. 21.9K estimated branded searches, +302.2% vs prior month. Share +5.6 points.

  3. 3.Rhythm and Vines

    10%

    Moved from 1st to 3rd. 16.8K estimated branded searches, -69.2% vs prior month. Share -64.3 points.

  4. 4.Northern Bass

    2.8%

    Moved from 3rd to 4th. 4.7K estimated branded searches, -22.4% vs prior month. Share -5.5 points.

  5. 5.Splore

    0.23%

    Held 5th. 380 estimated branded searches, -11.6% vs prior month. Share -0.4 points.

  6. 6.Homegrown

    0.13%

    Held 6th. 220 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between Homegrown and its closest rivals

Every comparison with Homegrown

5 comparisons

How has branded search demand for Homegrown changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Homegrown in New Zealand fell from 460 to 220.
  • Across the 11 months ending September 2026, Homegrown’s share of searches among music festivals in New Zealand decreased from 0.86% to 0.13%.
  • Across the 11 months ending September 2026, Homegrown’s share of searches among music festivals in New Zealand peaked at 20.5% in March 2026 and was lowest at 0.13% in September 2026.

How did search popularity change for New Zealand music festivals in September 2026?

6 changes

  1. In September 2026, Electric Avenue overtook Rhythm and Vines to become the leader among music festivals in New Zealand, with 73.8% of the searches.

  2. In September 2026, Laneway overtook Rhythm and Vines and Northern Bass to rank 2nd among music festivals in New Zealand, with 13% of the searches.

  3. In September 2026, Rhythm and Vines lost share of searches among music festivals in New Zealand, from 74.3% to 10%.

  4. In September 2026, Northern Bass lost share of searches among music festivals in New Zealand, from 8.3% to 2.8%.

  5. Splore’s share of searches among music festivals in New Zealand has lost ground for 3 months in a row, from 3.3% to 0.23% in September 2026.

  6. Estimated monthly branded searches for Homegrown in New Zealand fell 52.2% over 11 measured months, from 460 to 220 in September 2026.

How are Homegrown’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Homegrown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • homegrown festival
  • homegrown lineup
  • homegrown tickets

Do you work for Homegrown? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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