Brandwave

How popular isNorthern Bass?

In September 2026, people searched for Northern Bass by name about 4,740 times in New Zealand, a 44.2% decrease from 11 months earlier. These searches made up 2.8% of all New Zealand music festival searches, placing Northern Bass fourth out of six festivals. When we asked both ChatGPT and Google AI Overviews about music festivals, Northern Bass appeared in two of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Northern Bass is the fourth most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. Electric AvenueShare of searches 73.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. LanewayShare of searches 13%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Rhythm and VinesShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Northern BassShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. SploreShare of searches 0.23%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+1 more

Northern Bass website (opens in a new tab)

Follow Northern Bass and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top music festivals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Northern Bass was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Northern Bass is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Electric Avenue1st
  2. Northern Bass2nd
  3. Rhythm and Vines3rd
  4. Laneway4th
  5. Splore5th
  6. Homegrown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Electric Avenue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rhythm and Vines2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Northern Bass2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laneway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homegrown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about music festivals

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Northern Bass compared with other New Zealand music festivals?

Northern Bass against music festivals in New Zealand, by month

Share of searches by month for Electric Avenue, Laneway, Rhythm and Vines, Northern Bass. The figures are in the table below the chart.

View monthly share of searches table
MonthElectric AvenueLanewayRhythm and VinesNorthern BassSploreHomegrown
Nov 202519.3%21.1%37.3%15.9%5.5%0.86%
Dec 202510.8%12.7%45.8%23.7%6.6%0.4%
Jan 202628.9%48.2%8.6%2.9%10.3%1.2%
Feb 202645%31.2%2.2%0.62%19.7%1.2%
Mar 202644%6.3%17.8%7.6%3.7%20.5%
Apr 202653.5%6.9%25.3%10.4%3%0.89%
May 202628.8%9.7%39.1%16.5%3.4%2.5%
Jun 202623.1%8.4%47.8%16.8%3.3%0.54%
Jul 20269.9%3.5%71.2%14.5%0.76%0.14%
Aug 20269.3%7.4%74.3%8.3%0.59%0.15%
Sep 202673.8%13%10%2.8%0.23%0.13%
Oct 2026——————

  1. 1.Electric Avenue

    73.8%

    Moved from 2nd to 1st. 124K estimated branded searches, +1720.7% vs prior month. Share +64.5 points.

  2. 2.Laneway

    13%

    Moved from 4th to 2nd. 21.9K estimated branded searches, +302.2% vs prior month. Share +5.6 points.

  3. 3.Rhythm and Vines

    10%

    Moved from 1st to 3rd. 16.8K estimated branded searches, -69.2% vs prior month. Share -64.3 points.

  4. 4.Northern Bass

    2.8%

    Moved from 3rd to 4th. 4.7K estimated branded searches, -22.4% vs prior month. Share -5.5 points.

  5. 5.Splore

    0.23%

    Held 5th. 380 estimated branded searches, -11.6% vs prior month. Share -0.4 points.

  6. 6.Homegrown

    0.13%

    Held 6th. 220 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between Northern Bass and its closest rivals

Every comparison with Northern Bass

5 comparisons

How has branded search demand for Northern Bass changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Northern Bass in New Zealand fell from 8.5K to 4.7K.
  • Across the 11 months ending September 2026, Northern Bass’ share of searches among music festivals in New Zealand decreased from 15.9% to 2.8%.
  • Across the 11 months ending September 2026, Northern Bass’ share of searches among music festivals in New Zealand peaked at 23.7% in December 2025 and was lowest at 0.62% in February 2026.

How did search popularity change for New Zealand music festivals in September 2026?

6 changes

  1. In September 2026, Electric Avenue overtook Rhythm and Vines to become the leader among music festivals in New Zealand, with 73.8% of the searches.

  2. In September 2026, Laneway overtook Rhythm and Vines and Northern Bass to rank 2nd among music festivals in New Zealand, with 13% of the searches.

  3. In September 2026, Rhythm and Vines lost share of searches among music festivals in New Zealand, from 74.3% to 10%.

  4. In September 2026, Northern Bass lost share of searches among music festivals in New Zealand, from 8.3% to 2.8%.

  5. Splore’s share of searches among music festivals in New Zealand has lost ground for 3 months in a row, from 3.3% to 0.23% in September 2026.

  6. Estimated monthly branded searches for Homegrown in New Zealand fell 52.2% over 11 measured months, from 460 to 220 in September 2026.

How are Northern Bass’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Northern Bass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • northern bass
  • northern bass festival
  • northern bass lineup
  • northern bass tickets
  • northernbass
  • northernbass lineup
  • northernbass tickets

Do you work for Northern Bass? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Northern Bass your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free