Brandwave

How popular isKONG?

In September 2026, people searched for KONG by name about 1,240 times in New Zealand, a 10.7% increase from the previous year. These searches made up 53.9% of all New Zealand dog bed brand searches, placing KONG first out of six brands. When we asked both ChatGPT and Google AI Overviews about dog bed brands, KONG did not appear in any of the answers.

Search and AI answers in September 2026

KONG is the most searched of 6 competitors and not listed in any AI answer.

  1. KONGShare of searches 53.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. EzyDogShare of searches 15.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. The BrooklynShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. KazooShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Wild OneShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top dog bed brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KONG did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Brooklyn1st
  2. Snooza2nd
  3. Kazoo3rd
  4. EzyDog4th
  5. KONG–
  6. Wild One–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Brooklyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kazoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snooza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EzyDog2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog bed brands

5 answers

  • Asked ChatGPT

    “Which dog bed brand should I buy in New Zealand?”

    1. 1Snooza
    2. 2Kazoo
    3. 3EzyDog

  • Asked ChatGPT

    “What are the best dog bed brands in New Zealand?”

    1. 1The Brooklyn
    2. 2Snooza
    3. 3EzyDog
    4. 4Kazoo

  • Asked ChatGPT

    “What's the best dog bed brand in New Zealand for a comfortable sleeper?”

    1. 1The Brooklyn
    2. 2Snooza

  • Searched Google, AI Overview

    “orthopedic dog bed”

    1. Searched Google, AI Overview

      “dog beds nz”

      1. 1The Brooklyn
      2. 2Kazoo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which dog bed brands compete with KONG?

    KONG against dog bed brands in New Zealand, by month

    Share of searches by month for KONG, EzyDog, The Brooklyn, Kazoo, Wild One. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKONGEzyDogThe BrooklynKazooWild OneSnooza
    Oct 202545.1%19.8%16%7.4%10.5%1.2%
    Nov 202544.2%19.4%19.4%7.3%8.5%1.2%
    Dec 202549.3%17.6%14.2%7.4%9.5%2%
    Jan 202644%19.3%19.3%7.2%8.4%1.8%
    Feb 202652.9%15.2%15.2%7.2%8%1.4%
    Mar 202653%15.5%15.5%6.5%8.3%1.2%
    Apr 202651.7%15.1%18.6%7%6.4%1.2%
    May 202650.9%12%22.3%6.9%6.3%1.7%
    Jun 202647.3%13.8%20.7%8%9%1.1%
    Jul 202653.4%16.9%16.9%6.3%4.8%1.6%
    Aug 202653%15.5%15.5%6.5%8.3%1.2%
    Sep 202653.9%15.8%15.8%6.7%6.7%1.2%

    1. 1.KONG

      53.9%

      Held 1st. 890 estimated branded searches, 0% vs prior month. Share +1 points.

    2. 2.EzyDog

      15.8%

      Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +0.3 points.

    3. 3.The Brooklyn

      15.8%

      Held 3rd. 260 estimated branded searches, 0% vs prior month. Share +0.3 points.

    4. 4.Kazoo

      6.7%

      Moved from 5th to 4th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.

    5. 5.Wild One

      6.7%

      Moved from 4th to 5th. 110 estimated branded searches, -21.4% vs prior month. Share -1.7 points.

    6. 6.Snooza

      1.2%

      Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between KONG and its closest rivals

    Every comparison with KONG

    14 comparisons

    How has branded search demand for KONG changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for KONG in New Zealand rose from 1.1K to 1.2K.
    • Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands in New Zealand increased from 45.1% to 53.9%.
    • Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands in New Zealand peaked at 53.9% in September 2026 and was lowest at 44% in January 2026.

    How did search popularity change for New Zealand dog bed brands in September 2026?

    4 changes

    1. In September 2026, KONG gained share of searches among dog bed brands in New Zealand, from 53% to 53.9%.

    2. In September 2026, Wild One lost share of searches among dog bed brands in New Zealand, from 8.3% to 6.7%.

    3. In September 2026, Kazoo rose from 5th to 4th among dog bed brands in New Zealand.

    4. Estimated monthly branded searches for EzyDog in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

    How are KONG’s branded searches counted?

    22 search terms

    Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • buy kong toys
    • chewy kong toys
    • christmas kong toys
    • kong classic
    • kong dog
    • kong dog bed
    • kong dog bone
    • kong dog bowls
    • kong dog chews
    • kong dog coat
    • kong dog collar
    • kong dog food
    • kong dog mat
    • kong dog products
    • kong dog supplies
    • kong dog toy
    • kong dog treats
    • kong pet toys
    • kong toy
    • monkey kong toy
    • toughest kong toys
    • wubba kong toy

    How the Brand Demand Index is measured

    Who owns KONG?

    KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.

    Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does KONG compete?

    KONG is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Pet accessory brands2nd of 942.5%Show ranking
    Pet toy brands1st of 760.6%Show ranking
    Dog bed brands1st of 653.9%Shown above
    Dog collar brands1st of 554.3%Show ranking
    Creator with pink hair and a pink jacket

    Is KONG your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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